{"id":2074,"date":"2007-10-24T20:23:08","date_gmt":"2007-10-25T03:23:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2074"},"modified":"2007-10-24T20:54:25","modified_gmt":"2007-10-25T03:54:25","slug":"the-hyper-local-farm-ii-my-ferrari-blows-the-doors-off-your-vw","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2074\/the-hyper-local-farm-ii-my-ferrari-blows-the-doors-off-your-vw\/","title":{"rendered":"The Hyper-Local Farm II — My Ferrari Blows the Doors Off Your VW"},"content":{"rendered":"

Prologue:<\/strong> My initial post on this subject, was widely read, and seemed to generate responses on one side or the other, not many in the middle. That makes sense. One commenter came at me full throttle, remaining civil, detailing why, a hyper-local farm not only wouldn’t work, but wouldn’t be any more productive than what he’s doing now, offline. <\/p>\n

We both, no doubt, think the other is partaking of herbs not meant for cooking. \ud83d\ude42 In short, I think he’s a good guy, harboring an honest difference of opinion. The following is how we have disagreed.<\/p>\n

\"vw \"ferrari\"<\/p>\n

I think I’d really like Spencer Barron<\/a>. In fact, judging by our give and take in the comments of my most recent post<\/a>, I like him and respect him. We have respectfully disagreed on the concept of the hyper-local farm site, but it’s been fun. He’s obviously a pretty smart guy. <\/p>\n

Can you feel the butter, Spencer? \ud83d\ude42<\/p>\n

Spenser — The next time I’m in Denver, I’m buying. We gotta meet, cuz it’s always fun to talk with guys who disagree with me so much, yet so well, and stay so wrong. \ud83d\ude42<\/p>\n

Your VW just passed<\/em> me? To extend the metaphor, you’re driving a VW because your approach can’t generate enough money to acquire a Ferrari. \ud83d\ude42<\/p>\n

Let’s count the ways you are, in my view, not only dead wrong, but worse, basing your thinking on absolutely false premises<\/strong> — a mistake that almost always proves fatal.<\/p>\n

You said<\/strong> — Since you will be continuously marketing them to go to your blog, why don\u2019t you just tell them why they should use you. You could try to appeal directly to the people your trying to reach, home sellers. Why all the coy games?<\/p>\n

False Premise #1<\/strong> — Wait a minute, let me write that one down. \ud83d\ude42 You mean, I should actually tell them why I’m the best agent for them<\/em>? Well I’ll be dogged. <\/p>\n

I’ll be continuously marketing them to go to my blog. All that will be done in the infancy of the site (blog? website? hybrid? who cares?) because that’s what’ll make it go. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Prologue: My initial post on this subject, was widely read, and seemed to generate responses on one side or the other, not many in the middle. That makes sense. One commenter came at me full throttle, remaining civil, detailing why, a hyper-local farm not only wouldn’t work, but wouldn’t be any more productive than what […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,10],"tags":[],"class_list":{"0":"post-2074","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-realty-reality","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1226\/going-local-why-not-go-hyper-local\/","url_meta":{"origin":2074,"position":0},"title":"Going local? Why not go hyper-local?","author":"Greg Swann","date":"March 27, 2007","format":false,"excerpt":"Todd Carpenter at Inman News Blog:A real estate agent's idea of local my not be local enough. I mean really local. Not a state, not a metro area, not even a single city. Go hyper-local. Every real estate agent should have a prospect farm. You mail out newsletters to just\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2728,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2728\/hyper-local-blogs-mr-pursell-youre-officially-outed\/","url_meta":{"origin":2074,"position":1},"title":"Hyper-Local Blogs — Mr. Purcell? You’re Officially Outed","author":"Jeff Brown","date":"March 10, 2008","format":false,"excerpt":"Last Friday an agent and fellow blogger wrote a post about hyper-local blogs. Spencer Barron decided the subject needed a Devil's Advocate. His post was a fair one. I commented then called Spencer. His most salient comment was this -- \"I'm still looking in vain for the agent out their\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1293\/an-insanely-great-hyper-local-real-estate-weblogging-strategy-be-the-community\/","url_meta":{"origin":2074,"position":2},"title":"An insanely great hyper-local real estate weblogging strategy: Be the community","author":"Greg Swann","date":"April 12, 2007","format":false,"excerpt":"In January, I told y'all that I have an insanely great idea for making a local real estate weblog successful. I actually had the idea last Summer, and I worked out all the details and software then. But we have been busy with other things, so I've just been sitting\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2048,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2048\/wanna-start-the-new-year-kickin-ass-heres-how\/","url_meta":{"origin":2074,"position":3},"title":"House Agents — Wanna Start the New Year Kickin’ Ass? Here’s How","author":"Jeff Brown","date":"October 18, 2007","format":false,"excerpt":"First off, I'm gonna say right up front, I'm not a house agent, and haven't been since President Jimmy was in office tellin' all of us our attitudes sucked. Of course, becoming an 'investment agent' back then wasn't what one would call prescient timing. About the time I'd learned enough\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1720,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1720\/someday-soon-coldwell-banker-agents-wont-even-have-to-leave-home-to-ignore-hyper-local-social-media-reporting-tools\/","url_meta":{"origin":2074,"position":4},"title":"Someday soon, Coldwell Banker agents won’t even have to leave home to ignore hyper-local social media reporting tools","author":"Greg Swann","date":"August 1, 2007","format":false,"excerpt":"As the first little bit of news to come out of Inman Connect (I ignored all the spam I got last week), Coldwell Banker announces that it is coming up with its very own hyper-local rate-a-rock social media web site. Called SpotIt, the technology is being developed with OnBoard, a\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3368,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3368\/is-hyper-transparency-a-cover-for-mediocrity\/","url_meta":{"origin":2074,"position":5},"title":"Is Hyper-Transparency A Cover For Mediocrity ?","author":"Brian Brady","date":"July 16, 2008","format":false,"excerpt":"Which one of these loans is better? A- Loan docs at 6.5% with 1 point cost, disclosed at 6.5% with 1 point cost 30 days earlier...OR... B- Loan docs at 6.5% with 1 point cost, disclosed at 6.25% with 1 point cost, 30 days earlier,\u00a0 but the originating broker negotiated\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2074"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2074\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}