{"id":2129,"date":"2007-10-31T12:48:49","date_gmt":"2007-10-31T19:48:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2129"},"modified":"2007-10-31T15:03:23","modified_gmt":"2007-10-31T22:03:23","slug":"writing-for-money-im-in-real-estate-writing-for-money-is-a-big-part-of-what-i-do-to-earn-my-living","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2129\/writing-for-money-im-in-real-estate-writing-for-money-is-a-big-part-of-what-i-do-to-earn-my-living\/","title":{"rendered":"Writing for money? I’m in real estate. Writing for money is a big part of what I do to earn my living . . ."},"content":{"rendered":"

“No man but a blockhead ever wrote, except for money.” —\u00a0Samuel\u00a0Johnson<\/a><\/p><\/blockquote>\n

Kris Berg asked me last night about my experiences writing for money. This was something I was interested in when I was very young, but, again from Johnson, “The expense is damnable, the position is ridiculous, and the pleasure fleeting.” I have an absolutely unbounded loathing for the word “submit,” and this was something I could never eradicate from my mind, every time I licked a hopeful envelope.<\/p>\n

When I am retired, I may consider the matter again, although it seems certain that writing for money is going the way of recording pop music for money: Ever more popular, no money. That doesn’t even matter to me. I’ve given away everything I’ve ever written, and I don’t see myself stopping. It is up to the reader to decide if the product is worth the price — and we are so much mis-schooled that many of us don’t know how to evaluate something that comes to us without a price. But it is very satisfying to me to write and to know that my writing is not being mucked with by some drooling, drunken moron to whom I am expected to “submit.” That satisfaction, the freedom to write whatever I damn well please, has always been compensation enough for me.<\/p>\n

But do not for a moment entertain the idea that I am not writing for money. Yesterday I had what I considered to be an unjustifiably low offer on one of our listings. You can’t blame a guy for trying, but, upon reflection, I decided that the problem was at least partly mine.<\/p>\n

I’ve written quite a bit about writing for real estate<\/a>, but I realized yesterday that I need to be doing more than rhapsodizing about benefits and lifestyle. I am a good persuasive writer, and some small part of the writing I do for a listing has to be devoted to wrestling with logic and not just gaily dancing with emotion.<\/p>\n

So: I wrote this text and put it on the back of the flyer with the floorplan:<\/p>\n

Defending the price of this home…<\/b><\/p>\n

It’s common Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

“No man but a blockhead ever wrote, except for money.” —\u00a0Samuel\u00a0Johnson Kris Berg asked me last night about my experiences writing for money. This was something I was interested in when I was very young, but, again from Johnson, “The expense is damnable, the position is ridiculous, and the pleasure fleeting.” I have an absolutely […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-2129","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":15150,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15150\/videos-are-in-my-arsenal-lead-conversation-its-battle-time\/","url_meta":{"origin":2129,"position":0},"title":"Video’s are in my arsenal – Lead conversation – It’s battle time","author":"Robert Worthington","date":"September 25, 2011","format":false,"excerpt":"If you were me, you wouldn't love my annual paychecks. As a matter of fact, I've started out far worst that Russell Shaw was for the first nine years of his career, before he got into radio advertising. I've been searching for a way to build credibility online. If you've\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3308,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3308\/project-bloodhound-picture-this-a-big-wall-of-text\/","url_meta":{"origin":2129,"position":1},"title":"Project Bloodhound: Picture this: A big wall of text.","author":"Teri Lussier","date":"July 1, 2008","format":false,"excerpt":"Yes folks, it's the question that never goes away: Why don't you post more images? Short answer: I don't like to read posts with images. Unless we are talking about specific property, images rarely add to the writing, and to me, they almost always take away from the writing. When\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3212,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3212\/on-becoming-a-real-estate-agent-and-other-things\/","url_meta":{"origin":2129,"position":2},"title":"On Becoming A Real Estate Agent (and other things)","author":"Mike Farmer","date":"June 5, 2008","format":false,"excerpt":"Every once in a while I get in a metaphysical mood and need to get it out of my system, so bear with me. I usually get like this when I''m transitioning from ideas and thinking to action. I'm taking actions to transform my business once again so I'm in\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2695,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2695\/bloodhound-lit-the-art-science-and-business-of-writing-interesting-and-profitable-real-estate-weblog-posts\/","url_meta":{"origin":2129,"position":3},"title":"Bloodhound Lit: The art, science and business of writing interesting and profitable real estate weblog posts","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"By his good example, Kevin Warmath reminds you to get busy on your BloodhoundBlog Black Pearl Diver\u2019s contest entry. We're about to talk about writing, so let me remind you that I wrote a post on how to write a Black Pearl Diver\u2019s contest entry that advances your interests --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":132,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/132\/word-slinging-in-the-rain-or-how-i-learned-to-stop-worrying-and-love-the-blog\/","url_meta":{"origin":2129,"position":4},"title":"Word-slinging in the Rain — or: How I learned to stop worrying and love the blog . . .","author":"Greg Swann","date":"July 25, 2006","format":false,"excerpt":"None of this is new to me -- except for the parts that are. I've been writing on the nets since before there were nets. Since BBS systems -- I ran two of them at different times of my life. Since CompuServe was a time-share system called MicroNet that charged\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":687,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/687\/nar-got-it-right-greg-is-correct-too\/","url_meta":{"origin":2129,"position":5},"title":"NAR Got It Right & Greg is Correct Too","author":"Russell Shaw","date":"November 25, 2006","format":false,"excerpt":"I stand corrected - what I wrote was wrong. I said,\"Some interesting stats (that NAR should have evaluated but doesn't dare - as it would look like they favored \"traditional brokers\" over the current crop of leeches)\"2006 NAR President, Tom Stevens did correctly evaluate that data and NAR did a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"found in a diaper","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2006\/11\/found%20in%20a%20diaper.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2129"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2129\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}