{"id":2138,"date":"2007-10-31T17:02:13","date_gmt":"2007-11-01T00:02:13","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2138"},"modified":"2007-10-31T22:10:23","modified_gmt":"2007-11-01T05:10:23","slug":"really-an-open-house","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2138\/really-an-open-house\/","title":{"rendered":"Really, an Open House."},"content":{"rendered":"

First, let me say that I normally DO NOT DO OPEN HOUSES!\u00a0 I generally think them to be a colossal waste of time for everybody involved. The neighbors come snooping, tire kicking strangers are tromping through a pricey home, and for what? Decorating ideas? Casing the joint? Checking list prices? I\u00a0anticipate strangled cries of “BLASPHEMY” from the peanut gallery, but really, what are the stats? There have been lots of ideas bantered about concerning the efficacy of the open house, but I like the one that goes like this:<\/p>\n

\u00a0\u00a0\u00a0\u00a0 “Less than 1% of homes are sold at an open house.”<\/p>\n

If I had any real credibility, I suppose that I’d provide a citation for that, but alas, I have none (er. . .citation, that is).<\/p>\n

<\/p>\n

\u00a0<\/p>\n

\u00a0BUTT–I mean “BUT,” and that’s a big “BUT,” sometimes, extra-ordinary circumstances call for extraordinary measures, and there is a 1% chance, right?<\/p>\n

\u00a0<\/p>\n

For example, I have a listing on the market right now in Tramonto<\/a> that is what I would call “ideally situated” for an open house:\u00a0 great traffic, premier location, smoking bargain, sits on the highest point of the mountain overlooking the valley,\u00a0and in this market, every little bit helps. SO, I have determined that I will indeed do an open house, this very weekend. I have been planning it for a few weeks.\u00a0<\/p>\n

Now, because I am an “over-the-top” type of person (and I am obsessive compulsive), I decided to go all out.\u00a0 There are flyers blanketing the area shopping centers, restaurants, and cultural centers. There are postcards, to the tune of about 1000 going out to adjacent areas that may have “move-up buyers.” There are html blasts going out to about 600 people in my buyer and lead database. There are signs, balloons, food, drinks, door-prizes, the works.<\/p>\n

Now, will this work? Perhaps. We’ll see. Maybe my faith in buyers will be restored. Maybe I will be firmly convinced that I should never do THAT again. Who knows.\u00a0 It does make me look like a good agent, I guess.\u00a0 If any of you all are in the area, you should stop by and say “hello.” Who knows, you Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

First, let me say that I normally DO NOT DO OPEN HOUSES!\u00a0 I generally think them to be a colossal waste of time for everybody involved. The neighbors come snooping, tire kicking strangers are tromping through a pricey home, and for what? Decorating ideas? Casing the joint? Checking list prices? I\u00a0anticipate strangled cries of “BLASPHEMY” […]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2138","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":13563,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13563\/attention-brad-inman-i-dont-want-your-dipshit-most-influential-citation-again-this-year-either-but-it-is-beyond-obvious-that-i-am-by-far-the-most-influential-voice-in-the-on-line-world-of-rea\/","url_meta":{"origin":2138,"position":0},"title":"Attention Brad Inman: I don’t want your dipshit “most influential” citation again this year, either, but it is beyond obvious that I am by far the most influential voice in the on-line world of real estate.","author":"Greg Swann","date":"November 9, 2010","format":false,"excerpt":"Let's start with some music, just to set the mood: So: If you run in the wrong circles, these are the kind of \"arguments\" you can expect to hear about me:Greg Swann is mean. Greg Swann is rude. Greg Swann is vulgar. Greg Swann is angry. Greg Swann is cynical.Here\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1172,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1172\/rain-city-guide-at-the-dawn-of-its-third-year-enjoy-the-journey-because-the-destination-is-unknown\/","url_meta":{"origin":2138,"position":1},"title":"Rain City Guide at the dawn of its third year: “Enjoy the journey because the destination is unknown!”","author":"Greg Swann","date":"March 19, 2007","format":false,"excerpt":"Dustin Luther on Rain City Guide's second birthday:The power of self-publishing (and the part that is easily overlooked) is that you do not have to create the news... You just have to report it (preferably in an interesting way!). I see so many agents get stuck on their blogging because\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12858,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12858\/radical-chic-oh-baby-how-ive-missed-ya\/","url_meta":{"origin":2138,"position":2},"title":"Radical Chic – Oh Baby How I’ve Missed Ya","author":"Don Reedy, San Diego, CA","date":"August 6, 2010","format":false,"excerpt":"Radical chic is a term coined by journalist Tom Wolfe[citation needed] to describe the pretentious and fashionable adoption of radical political causes by celebrities, socialites, and high society. The concept has been described as \"an exercise in double-tracking one's public image: on the one hand, defining oneself through committed allegiance\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1358,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1358\/state-vs-zillowcom-will-be-a-lengthy-bout\/","url_meta":{"origin":2138,"position":3},"title":"State vs. Zillow.com will be a lengthy bout","author":"Greg Swann","date":"April 27, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link). This goofy little column often \"breaks news\" in the sense that I cover facts that have not yet been reported by the Republic's real estate reporters. Normally I keep this to myself, because I don't want to frighten the people who\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":912,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/912\/from-forty-links-to-infinity-apprehending-the-full-scope-of-the-renet\/","url_meta":{"origin":2138,"position":4},"title":"From forty links to infinity: Apprehending the full scope of the RE.net","author":"Greg Swann","date":"January 18, 2007","format":false,"excerpt":"Okay, here's the meme game I mentioned yesterday. I want to build something like a canonical list of every weblog in the RE.net. By this I mean weblogs created by Realtors or other real estate agents, including commercial brokers; lenders, appraisers, investors or other real estate professionals; mainstream media real\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10375,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10375\/dominating-websearch-with-focus\/","url_meta":{"origin":2138,"position":5},"title":"Dominating Websearch with Focus","author":"Damon Chetson","date":"November 22, 2009","format":false,"excerpt":"One of the things I picked up from reading Greg's blog was his desire to dominate the real estate market not in Phoenix, but in particular neighborhoods. Chris Gilgian's, a 1950s development where I used to live,\u00a0 the Willo Historic District, and other neighborhoods in downtown Phoenix.\u00a0 As a criminal\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2138"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2138\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}