{"id":2169,"date":"2007-11-05T19:19:49","date_gmt":"2007-11-06T02:19:49","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2169"},"modified":"2007-11-05T19:19:49","modified_gmt":"2007-11-06T02:19:49","slug":"weapons-of-mass-instruction","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2169\/weapons-of-mass-instruction\/","title":{"rendered":"Weapons of Mass Instruction"},"content":{"rendered":"

We are in a war, my friends. I am not talking about Iraq or the War on Terror, but a marketing war. In this war, we are battling to sell homes in a sea of inventory. Sellers are not listening to us. What we need is Weapons of Mass Instruction (sorry Rush…need to borrow the line) to break through and win.<\/p>\n

Weapon 1: The IED (Improvised Educational Device):<\/p>\n

Most MLS systems have “dream home finders” or “Email Updates” or other such systems. They are designed to provide buyers the latest listings via e-mail. “Get the latest listings as soon as they are on the market!” is how we sell them to our buyers.
\nTime to improvise! Use it on your sellers! If they live in a subdivision, set this program to give them ANY home price changes, sales, expireds or withdrawals. This provides your seller a real education as to the market in their specific neighborhood.<\/p>\n

You would be amazed at the changes that they will make when they see the guy down the street drop his price in near real time. Call it your “Competitive Market Update”<\/p>\n

Weapon 2: Electronic Warfare and Recon
\nThis weapon is deployed by using one of several available feedback systems using email. The difference between feedback provided via e-mail vs via phone is that the e-mail feedback goes directly to the seller from the showing agent. Unaltered marketing information that is unfiltered and unmessed with, delivered in a email at light speed.
\nWe have used this type of system for over a year and have had pretty stellar results. Why? Because when a seller gets information directly from the showing agent, they HAVE to accept it as valid. When they hear it from you, they think that it is less reliable.<\/p>\n

I realize that may be hard to accept. We think we have done a great job of selling them on our value, but the bottom line is that they take what we say with a grain of salt. it could NOT have been the 5 years of cat pee that turned the sellers off. No, it wasn’t that the price was 20K Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We are in a war, my friends. I am not talking about Iraq or the War on Terror, but a marketing war. In this war, we are battling to sell homes in a sea of inventory. Sellers are not listening to us. What we need is Weapons of Mass Instruction (sorry Rush…need to borrow the […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2169","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":10334,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10334\/further-thoughts-mostly-non-thoughts-on-rpr\/","url_meta":{"origin":2169,"position":0},"title":"Further thoughts — mostly non-thoughts — on RPR","author":"Greg Swann","date":"November 17, 2009","format":false,"excerpt":"Reacting to John Rowles' post, Jim Duncan has been talking about the RPR idea for years, and I read a little more about it today, having been tipped over the weekend by Tom Johnson. My take: Yawn. RPR is not the generals fighting the last war, but the war before\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":2169,"position":1},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6516,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6516\/please-no-more-listings-i-cant-afford-them\/","url_meta":{"origin":2169,"position":2},"title":"Please No More Listings! I Can’t Afford Them!","author":"Chuck Marunde","date":"January 12, 2009","format":false,"excerpt":"What should agents be doing right now: chasing buyers or sellers?","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2702,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2702\/oh-for-goodness-sakes-of-course-you-should-blog-listings\/","url_meta":{"origin":2169,"position":3},"title":"Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Very early on in BloodhoundBlog's history, I argued against blogging listings. The argument actually concerned styles of anti-blogging that were common then: Stealing and reposting newspaper articles verbatim, for example, or posting listing after listing with nothing to engage the reader in any way. Later on, when I was working\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"'Homey' feel is a lure for attracting women home buyers","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/ThemeImages\/202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":605,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/605\/more-on-taking-listings\/","url_meta":{"origin":2169,"position":4},"title":"More on taking listings","author":"Russell Shaw","date":"November 5, 2006","format":false,"excerpt":"Greg, The issues in your post that really caught my attention were trying to become a lister as a new agent and finding much more early success working with buyers. As many real estate instructors are failed agents, even the very best of intentions - trying to give new agents\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":80,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/80\/the-peaks-and-valleys-of-my-first-year-as-a-full-time-realtor\/","url_meta":{"origin":2169,"position":5},"title":"The peaks and valleys of my first year as a full-time Realtor…","author":"Cathleen Collins","date":"July 11, 2006","format":false,"excerpt":"Want to know when the real estate market will get back to normal? I have a crystal ball. Well, a really good spreadsheet analysis, anyway... I've been a real estate licensee for three years, but I've been a full-time Realtor for only a little over a year. This means that\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2169"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2169\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}