{"id":218,"date":"2006-08-17T06:20:51","date_gmt":"2006-08-17T13:20:51","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=218"},"modified":"2007-04-01T10:14:16","modified_gmt":"2007-04-01T17:14:16","slug":"if-zillowcom-succeeds-who-will-have-failed","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/218\/if-zillowcom-succeeds-who-will-have-failed\/","title":{"rendered":"If Zillow.com succeeds, who will have failed?"},"content":{"rendered":"

Daniel Rothamel at the Charlottesville Area Real Estate Blog<\/a> hauls out that heirloom Virginia horsewhip. But is it Zillow.com he’s flaying?<\/p>\n

If a customer were to call me and ask for a property valuation, or Comparative Market Analysis (CMA), and I responded by saying, “Sure, I can do that. I think you should know, however, that there is a 38% chance that I am going to be off by at least 10%,” I would expect that person to hang up on me and find another Realtor. If I continued to do this with every customer with whom I came in contact, I would very quickly find myself looking for another profession.<\/p>\n

The founders of Zillow.com, Rich Barton and Lloyd Frink, were also the founders of travel site, Expedia.com. Do you think Expedia.com would still exist if it told customers that sure, they can book a travel package on the site, but 38% of the time, we will tell you the wrong price of your trip by at least 10%?<\/p><\/blockquote>\n

More:<\/p>\n

Zillow will never be right. It isn’t capable of being right. It can’t see properties, and even self-reported data on a subject property won’t help, because it doesn’t have equivalent data on comparable properties. This will ALWAYS be a shortcoming of Zillow. And it is just the most glaring on a very long list.<\/p><\/blockquote>\n

And the peroration — cover your backside:<\/p>\n

If enough of these people buy into the Zillow lie, then I suppose Zillow could become authoritative. The people who would be held responsible for such a tragedy would be the hard-working real estate professionals who know better. It is our responsibility to educate the public about property valuations, and the danger that lurks behind Zillow. The only reason that Zillow will EVER become an legitimate authority is if real estate professionals sit idly by and let that occur.<\/p><\/blockquote>\n

For all of me, I can’t figure out why the appraisers aren’t leading this charge. In any case, there is much more in Daniel’s post. Read the whole thing.<\/a>
\n<\/p>\n

Technorati Tags: blogging<\/a>, disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Daniel Rothamel at the Charlottesville Area Real Estate Blog hauls out that heirloom Virginia horsewhip. But is it Zillow.com he’s flaying? If a customer were to call me and ask for a property valuation, or Comparative Market Analysis (CMA), and I responded by saying, “Sure, I can do that. I think you should know, however, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,2,6,5,25],"tags":[],"class_list":{"0":"post-218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-general","8":"category-marketing","9":"category-real-estate","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3202\/what-does-zillowcom-understand-that-truliacom-is-missing-thou-shalt-not-muzzle-the-ox-that-treadeth-out-the-corn\/","url_meta":{"origin":218,"position":0},"title":"What does Zillow.com understand that Trulia.com is missing? “Thou shalt not muzzle the ox that treadeth out the corn.”","author":"Greg Swann","date":"June 3, 2008","format":false,"excerpt":"I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors -- much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1257,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1257\/greg-peeing-on-the-tree-1\/","url_meta":{"origin":218,"position":1},"title":"Planet Zillow.com: Burgeoning Realty.bot grows, potentially, to become a self-sustaining residential real estate eco-system","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Here's the news. We'll circle back for details and implications. Zillow.com, the national Realty.bot growing out of the popular automated home valuation service, is releasing a new version of its popular web-based real estate portal tonight. Dubbed Zillow 5, the new functionality comes in three broad categories:Any user of the\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1261,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1261\/a-screen-shot-tour-of-zillowcoms-new-feature-set\/","url_meta":{"origin":218,"position":2},"title":"A screen-shot tour of Zillow.com’s new feature set","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Amending this: The site is live with Zillow.com founders Richard Barton and Lloyd Frink as the first Q&A links: These are screen shots I captured during a teleconference with Zillow.com Directory of Community Relations, David Gibbons. Everything is scaled to fit the weblog column, so the live pages, when they\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14816,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14816\/regarding-the-zillow-com-ipo-since-when-is-a-seven-year-old-company-with-really-no-large-scale-growth-prospects-that-has-lost-money-every-single-year-on-revenue-less-than-45-millionyear-worth-hal\/","url_meta":{"origin":218,"position":3},"title":"Regarding the Zillow.com IPO: “Since when is a seven year old company with really no large scale growth prospects that has lost money every single year on revenue less than $45 million\/year worth half a billion dollars? Am I missing something?”","author":"Greg Swann","date":"July 15, 2011","format":false,"excerpt":"The question comes from a comment to a post at Seattle-based start-up blog, GeekWire. The news? Zillow.com is bumping the per-share price on its forthcoming IPO to as high as $18, up from the $12-$14 range it started with when the public offering was announced. I like that question, because\u2026","rel":"","context":"In "Innovation"","block_context":{"text":"Innovation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/innovation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1951,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1951\/zillowcom-snares-another-30-million-in-venture-capital\/","url_meta":{"origin":218,"position":4},"title":"Zillow.com snares another $30 million in venture capital","author":"Greg Swann","date":"September 19, 2007","format":false,"excerpt":"VentureBeat:Zillow, the controversial website that gives value estimates of people\u2019s homes and other real estate info, has raised a significant $30 million of funding, despite the mortgage industry credit crunch. The Seattle company has now raised a hefty $87 million in total funding during its short lifetime, making it one\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":580,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/580\/zillowcom-shade-down-creeping-disclaimerism-as-a-subject-changing-gambit\/","url_meta":{"origin":218,"position":5},"title":"Zillow.com shake-down: Creeping disclaimerism as a subject-changing gambit . . .","author":"Greg Swann","date":"October 27, 2006","format":false,"excerpt":"Whatever. Just don't pay them off. The issue is a lot bigger than Zillow.com, and Net Exceptionalism is too important an idea to be squandered. Even if you don't know who your friends are, I will hang with you if you will hang tough... Our story so far:Welcome to Race\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=218"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/218\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}