{"id":2180,"date":"2007-11-07T21:09:15","date_gmt":"2007-11-08T04:09:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2180"},"modified":"2007-11-07T21:09:22","modified_gmt":"2007-11-08T04:09:22","slug":"new-self-promo-play-at-truliacom-like-realtorcom-but-cheaper","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2180\/new-self-promo-play-at-truliacom-like-realtorcom-but-cheaper\/","title":{"rendered":"New self-promo play at Trulia.com: Like Realtor.com, but cheaper"},"content":{"rendered":"<p>The details are <a href=\"http:\/\/www.truliablog.com\/?p=238\" target=\"_blank\">here<\/a>. This was to have been news tomorrow, but Trulia broke its own embargo. Unlike the last round of upgrades, this release is all about milking cash from Realtors in the best Realtor.com tradition. Perfectly understandable as a means of making money, but hardly earth-shaking. I would have more readily welcomed actual functionality, rather than just pay for play. The good news is, buying leads on Trulia.com is a lot cheaper than buying leads elsewhere. This argues to me that selling leads is a business ripe for disintermediation. If so, that day cannot come soon enough.<br \/>\n<!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/disintermediation\" rel=\"tag\">disintermediation<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/technology\" rel=\"tag\">technology<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The details are here. This was to have been news tomorrow, but Trulia broke its own embargo. Unlike the last round of upgrades, this release is all about milking cash from Realtors in the best Realtor.com tradition. Perfectly understandable as a means of making money, but hardly earth-shaking. I would have more readily welcomed actual [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-2180","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1199,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1199\/realtybots-will-make-sellers-happy\/","url_meta":{"origin":2180,"position":0},"title":"Realty.bots will make sellers happy","author":"Greg Swann","date":"March 23, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Realty.bots will make sellers happy We talked last week about the move by Realogy Inc. to supply millions of real estate listings from its national brokerage chains to upstart Realty.bots Google Base and Trulia.com. This puts the Realty.bots on the map.\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3059,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3059\/the-realtybot-shuffle-truliacoms-response-to-complaints-about-nofollow-tags-on-partner-supplied-content-seems-truly-atrocious\/","url_meta":{"origin":2180,"position":1},"title":"The Realty.bot shuffle: Trulia.com&#8217;s response to complaints about nofollow tags on partner-supplied content seems truly atrocious","author":"Greg Swann","date":"May 5, 2008","format":false,"excerpt":"Galen Ward's post on Trulia.com's policy of adding \"nofollow\" tags to links back to its own listings partners has elicited quite a bit of controversy. The original post itself excited a great deal of commentary, and this is explored in encyclopedic detail in a fascinating post by Union Street Media's\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3226,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3226\/how-are-you-gonna-keep-em-up-in-your-vertical-real-estate-search-portal-when-the-future-of-home-search-is-horizontal-and-belongs-to-google\/","url_meta":{"origin":2180,"position":2},"title":"How are you gonna keep &#8217;em up in your vertical real estate search portal when the future of home search is horizontal &#8212; and Google&#8217;s?","author":"Greg Swann","date":"June 10, 2008","format":false,"excerpt":"Do this: Go to Google and search for Phoenix, AZ real estate. We don't compete for that term -- we're coming in like 34th place -- but a lot of people do -- like 3.5 million hits for the keyword without quotes. Here's what's interesting: Out of those 3.5 million\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1410,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1410\/truliacom-versus-zillowcom-revisited-are-your-end-users-temporary-or-permanent\/","url_meta":{"origin":2180,"position":3},"title":"Trulia.com versus Zillow.com revisited: Are your end-users temporary or permanent?","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"This is me last month, at the time of the Zillow.com's most-recent software release:In the world of Trulia.com -- and other listings.bots focused on evanescent listings -- users come and go. On the idealized Planet Zillow, users come and stay. Home buying is at most an 18-month effort undertaken every\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3122,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3122\/truliatrackingphp-keeping-track-of-the-truliacom-nofollow-controversy-with-a-widget-for-the-rest-of-us\/","url_meta":{"origin":2180,"position":4},"title":"TruliaTracking.php: Keeping track of the Trulia.com nofollow controversy with a widget for the rest of us","author":"Greg Swann","date":"May 14, 2008","format":false,"excerpt":"Using Eric Bramlett's green ribbon and a little bit of PHP, I have built a small widget to keep track of the accumulating body of weblog posts on Trulia.com policy of adding the \"nofollow\" tag to links back to its listing partners. Shown below is an image of the widget;\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":162,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/162\/trulia-maptivating\/","url_meta":{"origin":2180,"position":5},"title":"Trulia maptivating . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"Jeff at Trulia.com ate my feed and set up what I needed to make my own map. You can customize many details. Note that while Trulia gives you a color palette to work from, you can plug in your own hexadecimal values for web-safe colors. Very, very slick... BloodhoundRealty's Historic\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2180"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2180\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}