{"id":2194,"date":"2007-11-09T08:01:02","date_gmt":"2007-11-09T15:01:02","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2194"},"modified":"2013-02-05T16:57:50","modified_gmt":"2013-02-05T23:57:50","slug":"you-have-your-real-estate-niche-%e2%80%93-does-your-website","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2194\/you-have-your-real-estate-niche-%e2%80%93-does-your-website\/","title":{"rendered":"You Have Your Real Estate Niche \u2013 Does Your Website?"},"content":{"rendered":"

Back in the day, I wanted it all. I obtained my real estate license, then my property\/casualty insurance, then my life & health, and I was ready to get my mortgage broker license, as well. I wanted to OWN the transaction \u2013 and every transaction. Are you looking for a house in Kyle? I’m your man! Do you need a C-class multi w\/ at least a 6 cap? Over here! And you know what my closing ration was? Neither did I, because I didn’t track it! I was too busy being the jack of all trades \u2013 and master of none.<\/p>\n

<\/p>\n

Experienced agents have found their niche \u2013 residential or commercial aside, they’ve found their real <\/em>niche: Downtown condos, specific areas, specific neighborhoods, specific lifestyles, and a host of other choices. You tend to gravitate towards what you like, or where you live. But while agents have gravitated towards their niches, most websites remain broad & sweeping.<\/p>\n

Case in point<\/a><\/p>\n

What did I sell? Who knows\u2026looks like all of Austin. If a searcher found this site, they get NO specific information on anything. They can search the MLS \u2013 but they can do that on ~3000 other Austin agent websites (thanks Jim Olenbush!) They might as well have landed on ripoff.com<\/strike> realtor.com and if they enter their contact info there, they’ve entered it everywhere. <\/em><\/p>\n

Web surfers are getting more & more sophisticated with their searching. While you still get a ton of “city real estate” searches, you’re also seeing more & more “neighborhood real estate” searches. Those browsers know exactly<\/em> what they’re looking for, and they know when they’ve found it.<\/p>\n

Niche websites won’t get the same traffic as a “jack of all trades” website, but they’ll convert like crazy. I’m in the process of working on Life in Steiner Ranch<\/a> \u2013 because I know the neighborhood like the back of my hand, like working it, and love selling it.<\/p>\n

In my humble opinion, this website is pretty \u2013 I happen to be very<\/em> good friends Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Back in the day, I wanted it all. I obtained my real estate license, then my property\/casualty insurance, then my life & health, and I was ready to get my mortgage broker license, as well. I wanted to OWN the transaction \u2013 and every transaction. Are you looking for a house in Kyle? I’m your […]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2194","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":571,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/571\/the-unbrokerage-how-to-profit-from-the-glut-of-unproductive-real-estate-agents\/","url_meta":{"origin":2194,"position":0},"title":"The Unbrokerage: How to profit from the glut of unproductive real estate agents . . .","author":"Greg Swann","date":"October 25, 2006","format":false,"excerpt":"Broker Bryant's comment below put me in mind of a business model I invented earlier this year. I spent my second two years in real estate in a brokerage such as Bryant describes: You pay a monthly fee to hang your license. If you produce -- not encouraged -- you\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2833,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2833\/less-is-more\/","url_meta":{"origin":2194,"position":1},"title":"Less is More","author":"Dave Phillips","date":"March 25, 2008","format":false,"excerpt":"If I asked you \u201cwhat business are you in\u201d and your answer is \u201cthe real estate business,\u201d you (like 98% of REALTORS\u00ae) are wrong according to Michael Russer of Russer Communications.\u00a0 Michael is a genius of sorts; he claimed the title Mr. Internet before we even found out that Al\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1327,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1327\/when-banks-are-permitted-to-competethe-consumer-might-just-win\/","url_meta":{"origin":2194,"position":2},"title":"When Banks Are Permitted to Compete…The Consumer Might Just Win","author":"Brian Brady","date":"April 21, 2007","format":false,"excerpt":"In Southern California, many loan originators are licensed by the Department of Real Estate. Such licensing is unique to California. California was one of the first states to require licensing of loan originators and chose to require that they have a real estate salesperson's license. Some bright Realtors realized that\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2818,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2818\/would-you-hire-yourself\/","url_meta":{"origin":2194,"position":3},"title":"Would You Hire Yourself?","author":"Barry Cunningham","date":"March 22, 2008","format":false,"excerpt":"There is an ongoing argument as to the value of a real estate agent in today's real estate market. It can't be settled with rhetoric and mantras. In order for there to be an effective resolve, the Realtor industry must reach out to the American consumer and seek to validate\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1521,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1521\/real-estate-licensing-laws-are-a-criminal-conspiracy-against-the-consumer-created-by-and-for-the-benefit-of-a-cartel\/","url_meta":{"origin":2194,"position":4},"title":"Real estate licensing laws are a criminal conspiracy against the consumer created by and for the benefit of a cartel","author":"Greg Swann","date":"June 10, 2007","format":false,"excerpt":"When I walk into a supermarket, the first thing I look at are the floors. If they aren't buffed to a blinding glow, I walk right back out. Why? Because if the manager isn't staying on top of the floor maintenance, he isn't staying on top of anything else, either.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5983,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5983\/death-taxes-and-real-estate-30\/","url_meta":{"origin":2194,"position":5},"title":"Death, Taxes and Real Estate 3.0","author":"Thomas Hall","date":"December 7, 2008","format":false,"excerpt":"What do death, taxes and real estate all have in common? Technology. I've blogged on several occasions about Real Estate Web 2.0 and my belief that in the myriad of solutions that have been developed, deployed and adopted, there has yet to be a \"real estate agent killer\" app. Not\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2194"}],"version-history":[{"count":1,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2194\/revisions"}],"predecessor-version":[{"id":16283,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2194\/revisions\/16283"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}