![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/NewSignsGReef.jpg\"\/)
<\/a><\/p>\nThe ‘For Sale!’ snipe is Richard Riccelli<\/a>, who argues that you can’t be too clear about your objectives. I think the headline and body copy are too small. (You’re seeing this at about 21.67% scale.) I can stretch the headline, but I’ll have to cut the word count on the body copy. You have to be able to read it when you’re sitting in your car near the sign, and I think I’m just a little too small for that right now.<\/p>\n But: It does what I want it to do: It stops traffic. I sat up the street and watched people. Most slow down to check it out, and many stop to read it and pull the flyer. This is good for our seller and good for us. Technorati Tags: arizona<\/a>, arizona real estate<\/a>, phoenix<\/a>, phoenix real estate<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Okay, now we have the full treatment, a big sign at 24×36″ plus the two smaller signs. The two custom signs were made at one-sixth scale in QuarkXPress, then scaled up in Illustrator, then rasterized at 300 DPI in PhotoShop. I want to do it differently the next time, because I think I’m losing too […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3168,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3168\/unchained-at-the-sign-printer-how-we-make-our-custom-yard-signs\/","url_meta":{"origin":222,"position":0},"title":"Unchained at the sign printer: How we make our custom yard signs","author":"Greg Swann","date":"May 23, 2008","format":false,"excerpt":"I think this might be less than useful, but it keeps coming up in my mail. I love it that people are trying to make custom yard signs for their listings, but it seems plausible that the best technical advice will come in the comments. Why is that? Because I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":529,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/529\/the-luxurious-look-and-feel-of-true-cmyk-saturation\/","url_meta":{"origin":222,"position":1},"title":"The luxurious look and feel of true CMYK saturation . . .","author":"Greg Swann","date":"October 12, 2006","format":false,"excerpt":"That's the sign for the new listing. I'm able to continue working at one-sixth scale in QuarkXPress, which is a huge time-saver. But this time, when I resampled the photos, I rendered them in CMYK (as against RGB) and saved them as PhotoShop EPS files. This made all the difference\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6200,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6200\/john-kalinowskis-custom-real-estate-signs-and-his-custom-made-approach-to-everything-at-his-new-cleveland-real-estate-brokerage\/","url_meta":{"origin":222,"position":2},"title":"John Kalinowski’s custom real estate signs — and his custom-made approach to everything at his new Cleveland real estate brokerage","author":"Greg Swann","date":"December 21, 2008","format":false,"excerpt":"Totally stunning email this morning from John Kalinowski of LiquidBlueRealty.com. John is a profile in courage, to my way of looking at things. He's just launched a brand new brokerage. In this real estate market. In Cleveland. He's being very sweet to the Bloodhounds in this note, but this is\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2557,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2557\/up-your-marketing-game\/","url_meta":{"origin":222,"position":3},"title":"Up Your Marketing Game","author":"Lani Anglin","date":"February 1, 2008","format":false,"excerpt":"Watch a video on how to improve your video skills with 5 quick tips (on the cheap!). Watch the \"You Suck at Photoshop\" series, even if it's just for the insanely hilarious narrator. I feel for this guy, I really do. These are best watched back to back and are\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":161,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/161\/real-estate-photography-snapshot-choosing-a-camera\/","url_meta":{"origin":222,"position":4},"title":"Real estate photography snapshot: Choosing a camera . . .","author":"Greg Swann","date":"August 2, 2006","format":false,"excerpt":"I keep meaning to write about real estate photography, and I keep not getting it done. Let's consider this a first cut, to which I may return more than once. Mark Reibman of Rain City Guide has written two great posts on digital photography for real estate, and we can\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":222,"position":5},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=222"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n