{"id":2222,"date":"2007-11-14T10:02:29","date_gmt":"2007-11-14T17:02:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2222"},"modified":"2007-11-14T10:03:14","modified_gmt":"2007-11-14T17:03:14","slug":"zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","title":{"rendered":"Zillow.com enables listing agents to pee on the tree perpetually"},"content":{"rendered":"<p>There has been a ton of Zillow.com &#8220;news&#8221; lately, but mainly I&#8217;ve been ignoring it. News is news when it is something other than PR &#8212; free advertising for the company pushing the press release. In other words, what&#8217;s-in-it-for-me? &#8212; or for you or for anyone other than the owners of the company.<\/p>\n<p>So:<\/p>\n<ul>\n<li>Zillow announces new listings from Big Bob&#8217;s Bait and Realty\n<\/li>\n<li>Zillow discovers newspapers don&#8217;t know what was planned for Hansel and Gretel\n<\/li>\n<li>After months of announcements, Zillow finally takes listings feeds\n<\/li>\n<li>Zillow announces even more new listings from multiple miscellaneous sources\n<\/li>\n<li>Zillow rapidly approaches a one-percent listings penetration; if you&#8217;re looking for a home, almost one out of hundred are now on-line!<\/li>\n<\/ul>\n<p>Okayfine. I don&#8217;t care. The feed is a happening thing, but I said a long time ago they would have to have one, at which time they demurred. If they celebrate with a cupcake for each new brokerage they sign up, they may someday have to go to Costco once a week to buy more cupcakes. Good news for them. Not very interesting otherwise.<\/p>\n<p>But then there&#8217;s this:<\/p>\n<blockquote><p>In addition, today Zillow is announcing its revolutionary Zillow Virtual Sold Sign program (VSS), to be added to Zillow Listings Feeds in the coming months. The VSS program allows a broker&#8217;s branding and contact information to permanently become part of a sold home&#8217;s Web page on Zillow, where four million people visit every month, 70 percent of whom are buying or selling in the next two years.  The VSS functionality is free to all brokerages and Web vendors with Zillow Listings Feeds.<\/p>\n<p>&#8220;Imagine having a permanent &#8216;sold by&#8217; sign in front of every home a brokerage has ever sold &#8212; giving buyers and sellers a critical piece of information on who is selling homes in a neighborhood &#8212; today and over time,&#8221; said Rich Barton, Zillow co-founder and CEO.  &#8220;Given Zillow&#8217;s focus on all homes &#8212; more than 70 million of them &#8212; and not just those on the market today, we are in a unique position to provide this historical sales information to buyers, sellers and homeowners.&#8221;<\/p><\/blockquote>\n<p>Now <i>that&#8217;s<\/i> interesting. If you list well in <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/#more-2222\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been a ton of Zillow.com &#8220;news&#8221; lately, but mainly I&#8217;ve been ignoring it. News is news when it is something other than PR &#8212; free advertising for the company pushing the press release. In other words, what&#8217;s-in-it-for-me? &#8212; or for you or for anyone other than the owners of the company. So: Zillow [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-2222","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2482,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2482\/finally-i-have-something-to-blog-about-zillow\/","url_meta":{"origin":2222,"position":0},"title":"Finally &#8211; I Have Something To Blog About Zillow","author":"Doug Quance","date":"January 9, 2008","format":false,"excerpt":"On Hiatus From A Two-Year Zillow Blogging Embargo I have never blogged about Zillow... or Redfin, for that matter. I've always felt that they got more free press than they deserved - not that they don't deserve some free press, 'cause they do - and as such, there wasn't anything\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":754,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/754\/zillowcom-versus-realtorcom-nothing-grows-in-the-shade-of-great-tree\/","url_meta":{"origin":2222,"position":1},"title":"Zillow.com versus Realtor.com: Nothing grows in the shade of great tree . . .","author":"Greg Swann","date":"December 9, 2006","format":false,"excerpt":"I think part of the problem, in understanding the radical nature of what Zillow.com did this week, is that we are conflating unlike things. As an example, when I speak of a National MLS, I am not talking about local MLS systems. For one thing, the sine qua non purpose\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":877,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/877\/feed-the-starving-realtybot-zillowcom-is-underwhelming-so-far-as-a-national-property-listings-service\/","url_meta":{"origin":2222,"position":2},"title":"Feed the starving Realty.bot: Zillow.com is underwhelming, so far, as a National Property Listings Service . . .","author":"Greg Swann","date":"January 9, 2007","format":false,"excerpt":"I think I have to back off -- for now, at least -- from my earlier expectations for Zillow.com as an incipient National Property Listings Service. To this date, anyway, Zillow's appeal to sellers and listing agents has been underwhelming, at best. As I write, there are 19,250 homes listed\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2022,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2022\/will-zillowcom-capture-every-mls-listing-in-houston-the-fourth-largest-metropolitan-market-in-the-united-states\/","url_meta":{"origin":2222,"position":3},"title":"Will Zillow.com capture every MLS listing in Houston, the fourth largest metropolitan market in the United States?","author":"Greg Swann","date":"October 10, 2007","format":false,"excerpt":"From Houston RealNews:The Houston Association of Realtors (HAR) may be a whisker away from providing listings data to real estate valuation site Zillow.com. HAR Chairman Rob Cook released a statement today: \"Zillow receives four million visitors per month so we would certainly like to have our listings on the site...\"\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2121\/zillowcom-upgrades-its-advertising-arsenal-allowing-you-to-target-market-the-joneses-you-want-to-keep-up-with\/","url_meta":{"origin":2222,"position":4},"title":"Zillow.com upgrades its advertising arsenal, allowing you to target-market the Joneses you want to keep up with","author":"Greg Swann","date":"October 30, 2007","format":false,"excerpt":"I've been saying this for a long time: Buyers are temporarily interested in listings. Owners are always interested in their homes. Zillow.com wants buyers, hence the move to accept listings feeds. But what they really want are owners, people who will come back to the site again and again, potentially\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3202,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3202\/what-does-zillowcom-understand-that-truliacom-is-missing-thou-shalt-not-muzzle-the-ox-that-treadeth-out-the-corn\/","url_meta":{"origin":2222,"position":5},"title":"What does Zillow.com understand that Trulia.com is missing? &#8220;Thou shalt not muzzle the ox that treadeth out the corn.&#8221;","author":"Greg Swann","date":"June 3, 2008","format":false,"excerpt":"I think that there may have been a time, in the blue-sky days of gray-skyed Seattle, when people with two-digit badge numbers at Zillow.com actually thought they might be able to disintermediate Realtors -- much as Expedia.com had disintermediated travel agents. No one at Zillow will admit to this, but\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2222"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2222\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}