{"id":2228,"date":"2007-11-15T19:07:23","date_gmt":"2007-11-16T02:07:23","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2228"},"modified":"2007-11-15T19:07:29","modified_gmt":"2007-11-16T02:07:29","slug":"social-networking-the-pork-chop-and-my-cuban-accounting-professor","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2228\/social-networking-the-pork-chop-and-my-cuban-accounting-professor\/","title":{"rendered":"Social Networking, the pork chop and my Cuban accounting professor"},"content":{"rendered":"

In my undergrad days, I had an accounting professor. He was a great guy actually. He was from Cuba, (pronounced Coo-bah) with a thick, middle aged Ricky Ricardo accent.<\/p>\n

He used to tell us all of the time:<\/p>\n

“What you are giving! What you are getting! That is important!’<\/p>\n

He would then hold his cupped hands out in front of himself like a balance scale to weigh the two. Funny the things that stick with you through life…Nestor Ruiz–wherever you are, thanks. That lesson has been invaluable.<\/p>\n

I have been quietly watching and considering some things lately…I see many of the RE.net’s social networking sites get lobbied heavily by bots and their employees who proclaim to be different from the others and yet in the end, they look very much the same. They all look for creative ways to tie the pork chop around their neck just hoping for this result:<\/p>\n

\"istock_000000361635xsmall.jpg\"<\/a>
\nThey want the REALTOR community to like them. Why would they want to do that? When they say it isn’t about the Benjamin’s, that IMHO is exactly what it is about. Obviously these social networks that they are lobbying are full of influence on REALTORS. The pork chops dull the REALTOR’s\u00a0 (read: dog’s) senses as he prepares to enjoy a nice little exposure snack.
\nBut the cost of the snack may well affect the REALTORS livelihood long after the savory snack has passed. If I follow my accounting professor’s sage advice, I realize that recouping the X million smackers that founded some of these companies HAS to come from somewhere. And a big somewhere at that, IMO.
\nLogic indicates that advertising models on the web do not do it alone. It also indicates that free (often less than accurate) Automated Valuations are not enticement enough (in many locations throughout the country). Since these bots don’t enjoy universal search engine presence, there are many consumers they are NOT reaching. The clock is ticking and they need revenue. To get it, could it be that they need listings to create relevance? And once relevance and internet dominance are assured, will they will charge the REALTOR, whether via referral fee Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In my undergrad days, I had an accounting professor. He was a great guy actually. He was from Cuba, (pronounced Coo-bah) with a thick, middle aged Ricky Ricardo accent. He used to tell us all of the time: “What you are giving! What you are getting! That is important!’ He would then hold his cupped […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2228","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":14001,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14001\/real-estate-chop-suey\/","url_meta":{"origin":2228,"position":0},"title":"Real estate is a crazy buffet","author":"John Rowles","date":"January 17, 2011","format":false,"excerpt":"As the only member of the blogroll who regularly attends conferences like NAR and Inman Connect -- or perhaps as the only one who is willing to admit it -- it is my special privilege to glean some nugget from these events that I think will be of interest to\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5248,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5248\/fire-up-the-echo-chamber-this-time-its-hot\/","url_meta":{"origin":2228,"position":1},"title":"Fire Up the Echo Chamber, This Time It’s Hot.","author":"Chris Johnson","date":"October 28, 2008","format":false,"excerpt":"If you can't yet make the grade as an Inmanically Annointed Blogger, there may be a place for you.\u00a0\u00a0 All you have to do is to Twit enough ass, and you too can be part of sepia tones and the best use of the Impact font on the RE.NET. \u00a0\u2026","rel":"","context":"In "Inmanically Incorrect"","block_context":{"text":"Inmanically Incorrect","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/inmanically-incorrect\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2967,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2967\/a-bourse-is-a-bourse-and-zillow-mortgage-is-a-marketplace-and-never-the-twain-shall-meet\/","url_meta":{"origin":2228,"position":2},"title":"A Bourse is a Bourse and Zillow Mortgage is a Marketplace and Never the Twain Shall Meet","author":"Sean Purcell","date":"April 15, 2008","format":false,"excerpt":"Bourse is a funny word isn\u2019t it?\u00a0 What exactly does it mean and why do people keep referring to the Zillow Mortgage Marketplace as a Bourse? Bourse: \\\u02c8burs\\ Function: noun Etymology: Middle French, literally, purse, from Medieval Latin bursa \u2014 more at purse Date: 1597 1:\u00a0exchange 5a; specifically :\u00a0a European\u2026","rel":"","context":"In "Zillow.com"","block_context":{"text":"Zillow.com","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/zillowcom\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6163\/a-poke-in-the-eye-from-facebook\/","url_meta":{"origin":2228,"position":3},"title":"A Poke (in the eye) from Facebook","author":"Sean Purcell","date":"December 18, 2008","format":false,"excerpt":"You know, they say it isn't wise - when you visit the Wizard of Oz - to look too closely behind the curtain.\u00a0 Might not like what you see.\u00a0 In Australia we were recently treated to a quick look behind Facebook's curtain and I have to tell you: the king\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1548,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1548\/refurber-brings-social-networking-to-home-remodeling\/","url_meta":{"origin":2228,"position":4},"title":"Refurber brings social networking to home remodeling","author":"Greg Swann","date":"June 16, 2007","format":false,"excerpt":"Via TechCrunch, here's a new category for the taxonomy: Home Remodeling\/Refurbishing\/Restoration. The idea had occurred to me, but I wasn't sure the category even exists in weblog form. Refurber, the site cited by TechCrunch, is not a weblog. Even so, it is the rarest of things in Web 2.0, a\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1029,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1029\/russell-shaw-podcast-wish-list\/","url_meta":{"origin":2228,"position":5},"title":"Russell Shaw podcast wish list . . .","author":"Greg Swann","date":"February 9, 2007","format":false,"excerpt":"Russell Shaw is eager to do more podcasts, and I think we're all eager to hear more from him. His plan, essentially, is to offer a full-blown training regimen -- without the fees, without the seminars and without the extra-cost upsells. We'll do these in audio podcasts, although we may\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2228"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2228\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}