There are 1.3 million members of the National Association of Realtors. Of those, 30,000 descended on Las Vegas for last week’s NAR Convention.<\/p>\n
How many of those people, either the larger group or the smaller, know about our world, the world of Web 2.0, real estate weblogging, social networking — the world we think of as being “the conversation”?<\/p>\n
Almost none.<\/p>\n
BloodhoundBlog is big as real estate weblogs go, and we’re arguably the biggest of the blogs focused on real estate industry issues. We get around 1,200 unique visitors a day on weekdays, a steadily rising number. Many of those “hard clicks” are not Realtors, of course, but we have a large and growing population of RSS and email subscribers. I have no numbers for RSS subscriptions, but the email server demands kicked us from a shared-server account to a quarter-server to a full dual-core server in a little over a year. It would not seem unfair to me to estimate that we are talking to at least 1,200 dues-paying Realtors a day.<\/p>\n
It pays to do that math, doesn’t it. We are well-known, highly regarded, deemed influential — and we are talking to fewer than one in 1,000 members of the NAR on any given day. Not everyone reads everything on any given day, but, on the other hand, things get passed around. We might be seen by as many as 50,000 Realtors a month, perhaps as many as a quarter-million in a year’s time.<\/p>\n
But even then, for all but a few hundred Realtors, we are noise in the background. The others see what they see, with Debunking Zillow.com<\/a> and What’s Wrong with zipRealty?<\/a> being by far the two most popular hard clicks into the weblog.<\/p>\n There is a over-arching message here and in other places we frequent, a message about our world, the world of Web 2.0, real estate weblogging, social networking — the world we think of as being “the conversation.” But who among the attendees of the NAR Convention — much less the NAR membership as a whole — knows anything about it?<\/p>\n This was one of the points Jeff Turner raised in <\/a>Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":" There are 1.3 million members of the National Association of Realtors. Of those, 30,000 descended on Las Vegas for last week’s NAR Convention. How many of those people, either the larger group or the smaller, know about our world, the world of Web 2.0, real estate weblogging, social networking — the world we think of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,30],"tags":[],"class_list":{"0":"post-2234","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-supplanting-the-nar","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":14584,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14584\/how-does-the-national-association-of-realtors-love-me-they-sent-me-an-evaluation-so-i-could-count-the-ways\/","url_meta":{"origin":2234,"position":0},"title":"How does the National Association of Realtors love me? They sent me an evaluation so I could count the ways.","author":"Greg Swann","date":"May 10, 2011","format":false,"excerpt":"I appeared by videoconference at the National Association of Realtors Association Executives convention in March. At the time, I made note of my remarks in a comment to Teri Lussier's first post on the NAR's latest anti-consumer money-grab:I spoke by videoconference to the NAR Association Executives conclave on Monday. I\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2258\/real-estate-representation-has-never-been-about-information-brokerage\/","url_meta":{"origin":2234,"position":1},"title":"Real estate representation has never been about information brokerage","author":"Greg Swann","date":"November 24, 2007","format":false,"excerpt":"I'm behind on these, but this is a good time to catch up. This is my column from the Arizona Republic from last week. \u00a0Real estate representation has never been about information brokerage As I write this, the National Association of Realtors is holding its annual convention at the Venetian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15293,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15293\/hey-ron-phipps-i-say-the-national-association-of-realtors-is-a-rent-seeking-rotarian-socialist-conspiracy-against-the-american-consumer-can-you-offer-even-one-argument-to-refute-that-claim\/","url_meta":{"origin":2234,"position":2},"title":"Hey, Ron Phipps: I say the National Association of Realtors is a rent-seeking Rotarian Socialist conspiracy against the American consumer. Can you offer even one argument to refute that claim?","author":"Greg Swann","date":"November 9, 2011","format":false,"excerpt":"My friend and partner, the ever-more-Unchained Brian Brady, posted a Facebook link to a Wall Street Journal article on the current push by the National Association of Realtors for extended loan subsidies for the rich:To understand why 90% of U.S. mortgages are still underwritten by taxpayers, look no further than\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2218,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2218\/dont-worry-about-people-stealing-your-ideas-if-your-ideas-are-any-good-youll-have-to-ram-them-down-peoples-throats-howard-aiken\/","url_meta":{"origin":2234,"position":3},"title":"“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” — Howard Aiken","author":"Greg Swann","date":"November 13, 2007","format":false,"excerpt":"The quote comes from WorkHappy.net this morning. Yesterday -- plane-bound, casino-bound, Twitter-bound -- unable to post -- I reflected upon why it's all just so much waxed fruit -- for now:Rusting in irony. I really, really want to post and I have 140 chars to work with. That's Jeff Turner\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":832,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/832\/nar-dead-pool\/","url_meta":{"origin":2234,"position":4},"title":"NAR dead pool . . . ?","author":"Greg Swann","date":"January 1, 2007","format":false,"excerpt":"One of the things Cathy did yesterday between finishing her real estate work and popping the cork on the champagne (she makes me do that, of course), was paying our dues. Not figuratively -- literally. Yesterday was the deadline to pay the following creditors:Phoenix Association of RealtorsArizona Association of RealtorsNational\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1870,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1870\/burn-down-the-mission-elton-john-reads-the-tumbleweed-manifesto-to-the-national-association-of-realtors\/","url_meta":{"origin":2234,"position":5},"title":"Burn Down the Mission: Elton John reads the Tumbleweed Manifesto to the National Association of Realtors","author":"Greg Swann","date":"August 30, 2007","format":false,"excerpt":"I'll have more later, but of all the many reasons the NAR deserves to be disintermediated, perhaps the simplest and most obvious is that these congenital retards cannot catch the frolickin' Cluetrain. \u00a0More viewpoints, pro and con, on supplanting the NAR: < ?php c2c_get_recent_posts(9999, \"%post_URL%\", '30'); ?> Technorati Tags: disintermediation,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2234"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2234\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}