{"id":2244,"date":"2007-11-20T14:54:56","date_gmt":"2007-11-20T21:54:56","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2244"},"modified":"2007-11-20T14:54:56","modified_gmt":"2007-11-20T21:54:56","slug":"transparency-%e2%80%93-too-much-is-too-much","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2244\/transparency-%e2%80%93-too-much-is-too-much\/","title":{"rendered":"Transparency \u2013 Too Much Is Too Much"},"content":{"rendered":"

Where is it written that video is the only media capable of telling the unvarnished truth?<\/strong><\/p>\n

To listen to the techie-babblers, video has arrived to save us all from the seductive slime of deceptive sales presentations. Video, they argue, is the best and by some accounts the only way to present a home in sufficient detail to show viewers the flaws along with the features. Video can give a viewer sooo much information that the viewer can say, \u201cWow, I\u2019ve learned so much about that home that I\u2019m no longer interested in it. I don\u2019t need or want to see it. Thank you, thank you, thank you for saving me all that time.\u201d<\/em> And because video can do that, it must do that. It\u2019s a sacred calling. All hail.<\/p>\n

Not so fast. <\/strong><\/p>\n

In their zealous rush to saviordom, the video geeks have conveniently ignored most of the spectrum of human behavior: the role of emotions in decision making; the normal process of how people want and need to connect, be attracted to, interact and form relationships with other people and with significant possessions (like homes).<\/p>\n

In the TB (techie-babbler) world, information (visual, audio, written, whatever) is all that matters.<\/strong> Context means nothing. Holistic models and processes are rubbish. Emotions are to be ignored or suppressed. And some genius found the perfect gift-wrapping to convey this TB notion to the world in one magic word \u2013 transparency. God I wish I\u2019d thought of that.<\/em><\/p>\n

I don\u2019t categorically favor any one medium over all others.<\/strong> They all have their place and time. I\u2019m for competence. I\u2019m against ineptitude. Good still photography used in a compelling presentation is far better than a mediocre video or virtual tour. Well-written, evocative titles and descriptive content beats bad voice-overs. And all media are equally capable of delivering transparency. It\u2019s up to the creators.<\/p>\n

Transparency for the sake of transparency, without regard to the setting and purpose of the message, without giving consideration to how people want and need to be communicated with and without taking into account where you are in the relationship and how it will continue to develop \u2013 is Read more<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Where is it written that video is the only media capable of telling the unvarnished truth? To listen to the techie-babblers, video has arrived to save us all from the seductive slime of deceptive sales presentations. Video, they argue, is the best and by some accounts the only way to present a home in sufficient […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2244","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":599,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/599\/thank-you-thank-you-and-thank-you\/","url_meta":{"origin":2244,"position":0},"title":"Thank you, thank you, and thank you!","author":"Russell Shaw","date":"November 4, 2006","format":false,"excerpt":"Thank you, thank you, and thank you! 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Technorati Tags: arizona, phoenix, phoenix real estate, real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14982,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14982\/thank-different\/","url_meta":{"origin":2244,"position":4},"title":"Thank different…","author":"Greg Swann","date":"August 25, 2011","format":false,"excerpt":"Good Jobs reading: What we can learn from Steve Jobs\u2026 by Eric Blackwell here at BloodhoundBlog \"Capitalism makes better people \u2014 and you are living proof\" -- me at Splendorquest.com Steve Job's most inspriational quotations Vodkapundit: Steve Jobs: A Legacy Andy Kessler: How Steve Jobs Changed The World The Amazing\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1719,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1719\/thank-you-governor-napolitano-sam-wercinski-is-the-best-commisioner-ever\/","url_meta":{"origin":2244,"position":5},"title":"Thank You Governor Napolitano – Sam Wercinski Is the Best Commisioner Ever!","author":"Russell Shaw","date":"August 1, 2007","format":false,"excerpt":"Sam Wercinski is the Commissioner of the Arizona Department of Real Estate. 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