![](\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/Unchained3.jpg\")
<\/p>\nWe have a name, and we have the birth of a look:<\/p>\n
<\/p>\n
We went through zillions of ideas — Brian and Cathy and I, our contributors, some commenters here, but mainly marketing guru Richard Riccelli<\/a>. Richard came up with fantastic names — not just words but their graphic expression — but we went off and did things our own way anyway.<\/p>\n All of us were looking for a defining metaphor, an idea that encapsulates everything we are trying to communicate. Richard, to his credit, was much more benign toward our attendees. My position was that we built this place on attitude, and we need for people to understand that that attitude will be on the program — in essence will be<\/i> the program.<\/p>\n The graphic look falls out from the metaphor, and, if the idea is the right one, ev<\/i>erything falls out from the metaphor. Integrity is the state when every disparate thing is all one thing, when every different way of communicating ideas comes together to communicate the same one idea. I don’t know if we’ve achieved that here, but that’s the goal we’re aiming for.<\/p>\n We have an idea for a conference exploring a radically different kind of real estate marketing. You can learn more about it by clicking here<\/a>.<\/p>\n We have an interest list that you can join so that we can keep you up to date with our plans by email. Append yourself to that list by clicking here<\/a>.<\/p>\n We have dates: May 18th and 19th, 2008, with some advance fun on the evening of May 17th.<\/p>\n We have an insatiable lust for the most killingly perfect venue, but we don’t know yet if we can get it.<\/p>\n We are having preliminary conversations with the most killingly perfect keynote speaker, the progenitor of many of the ideas we champion.<\/p>\n And we have a name and a look and a big, bold, bad-ass attitude.<\/p>\n And there is much more to come… Technorati Tags: blogging<\/a>, disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, technology<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" We have a name, and we have the birth of a look: We went through zillions of ideas — Brian and Cathy and I, our contributors, some commenters here, but mainly marketing guru Richard Riccelli. Richard came up with fantastic names — not just words but their graphic expression — but we went off and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6,5,19],"tags":[],"class_list":{"0":"post-2256","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2643,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2643\/duct-tape-marketing-is-unleashed-but-only-the-wild-dogs-are-unchained\/","url_meta":{"origin":2256,"position":0},"title":"Search Engine Guide is unleashed, but only the wild dogs are unchained","author":"Greg Swann","date":"February 22, 2008","format":false,"excerpt":"Jeff Brown found this promotional film for Small Business Marketing Unleashed and passed it on to Brian Brady, who forwarded it to me. Could someone be pulling a Davison on both BloodhoundBlog Unchained and the Daniel Rothamel video? My take: Synchronicity. As you might recall, Unleashed was one of the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":171,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/171\/my-friend-richard-riccelli-2\/","url_meta":{"origin":2256,"position":1},"title":"My friend, Richard Riccelli . . .","author":"Greg Swann","date":"August 3, 2006","format":false,"excerpt":"My friend and esteemed colleague Richard Riccelli called tonight to talk about the custom yard signs -- among many hundreds of millions of other things. I've known Richard since the day I found out that my son Cameron was certifiably enwombed -- fifteen and a half years ago (wow!). When\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6612,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6612\/my-2-cents-on-shawnas-mall-metaphor\/","url_meta":{"origin":2256,"position":2},"title":"My 2 cents on Shawna’s Mall Metaphor","author":"John Rowles","date":"January 15, 2009","format":false,"excerpt":"The use of design metaphors was one of the first things Web designers explored in the mid-90's on the early commercial Web sites. A Southwest Airlines site used the airport ticket counter as a design metaphor, for example, and the mall metaphor itself was widely used by early eCommerce developers.\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2333,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2333\/unchained-melodies-the-streets-is-where-i-dance-where-do-you-dance\/","url_meta":{"origin":2256,"position":3},"title":"Unchained melodies: The streets is where I dance . . .","author":"Greg Swann","date":"December 6, 2007","format":false,"excerpt":"This is a Teri and Greg mash-up, which is appropriate. It was Teri who first brought up the idea of musical themes for Unchained. At that time, I wrote this to her in email:Here is why I like Unchained:The idea of free or even feral dogs Unleashed implies has-been-leashed or\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1759,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1759\/digging-into-a-very-graphic-love-poem-to-get-a-handle-on-active-imagic-metaphorically-rich-writing\/","url_meta":{"origin":2256,"position":4},"title":"Digging into a very graphic love poem to get a handle on active, imagic, metaphorically-rich writing","author":"Greg Swann","date":"September 27, 2020","format":false,"excerpt":"[This is me in August of 2007, and I am reposting rather than revising it because I am changed since then. I'm writing about storgic love here before I even knew its name, and rhapsodizing verbs before I had gotten around to cataloging them \u2013 a task I hope to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2007\/08\/meryl-spadaro-CkDMkna0vJE-unsplash-320x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2417,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2417\/gifts-of-the-real-estate-magi-circa-2007\/","url_meta":{"origin":2256,"position":5},"title":"Gifts of the Real Estate Magi, circa 2007","author":"Cathleen Collins","date":"December 24, 2007","format":false,"excerpt":"Thank you, Russell, for the gold you so generously share. Was Brian the mortgage industry's Clarence this year? I think the difference between frankincense and myrrh is appropriate to this metaphor: Compilation and organization of the holy oil of Real Estate Weblogging came to us by way of the prickly\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2256"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2256\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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