{"id":2268,"date":"2007-11-26T12:24:13","date_gmt":"2007-11-26T19:24:13","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2268"},"modified":"2007-11-26T12:24:57","modified_gmt":"2007-11-26T19:24:57","slug":"the-odysseus-medal-the-most-powerful-two-way-internet-communications-tool-so-far-developed","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2268\/the-odysseus-medal-the-most-powerful-two-way-internet-communications-tool-so-far-developed\/","title":{"rendered":"The Odysseus Medal: “The most powerful two-way Internet communications tool so far developed”"},"content":{"rendered":"

Let’s talk about real estate weblogging, shall we? By an accident of synchronicity, that seems to be what bubbled up to the top this week. The Odysseus Medal goes to Gary Elwood for Naked Conversations: The Lynchpin to Your Real Estate Marketing Blog<\/a>:<\/p>\n

In a nutshell, blogging is one of the best ways to communicate with your market. Better than postcards, email newsletters, flyers, magazine articles, weekly radio shows.<\/p>\n

How are blogs better than these communication channels?<\/p>\n

There are six key differences between blogging and any other communications channel.<\/p>\n

1. Publishable. Anyone can publish a blog.You can do it cheaply and post often. In addition, each posting is instantly available worldwide.<\/p>\n

2. Searchable. Through search engines, people will find blogs by subject, by author, or both. The more you post, the more findable you become.<\/p>\n

3. Social. The blogosphere is one big conversation. Interesting topical conversations move from site to site, linking to each other. Through blogs, people with shared interests build relationships unrestricted by geographic borders.<\/p>\n

4. Viral. Information often spreads faster through blogs than via a news service. No form of viral marketing matches the speed and efficiency of a blog.<\/p>\n

5. Syndicatable. By clicking on an icon, you can get free “home delivery” of RSS- enabled blogs into your e-mail software. This process is considerably more efficient than the last- generation method of visiting one page of one web site at a time looking for changes.<\/p>\n

6. Linkable. Because each blog can link to all others, every blogger has access to the tens of millions of people who visit the blogosphere every day.<\/p>\n

Of course you can find each of these elements elsewhere. And none is, in itself, all that remarkable.<\/p>\n

But in final assembly, they are the benefits of the most powerful two-way Internet communications tool so far developed.<\/p>\n

However, bloggers and sophisticated readers of blogs will sniff you out as a fake if you lie, hide, withhold or micromanage information.<\/p>\n

Successful blogging is about being off-the-cuff, transparent and off-the-record so to speak. Even if you sin.<\/p><\/blockquote>\n

SEOBook has a tutorial on SEO for webloggers up today<\/a>, and this is a rockin’ thing — in context. Real estate weblogging is relationship-based Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Let’s talk about real estate weblogging, shall we? By an accident of synchronicity, that seems to be what bubbled up to the top this week. The Odysseus Medal goes to Gary Elwood for Naked Conversations: The Lynchpin to Your Real Estate Marketing Blog: In a nutshell, blogging is one of the best ways to communicate […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,3,6,5,23],"tags":[],"class_list":{"0":"post-2268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blog-carnivals","7":"category-blogging","8":"category-marketing","9":"category-real-estate","10":"category-the-odysseus-medal","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1835,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1835\/easy-nomination-form-for-the-odysseus-medal\/","url_meta":{"origin":2268,"position":0},"title":"Easy nomination form for The Odysseus Medal","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"I built a quick and easy nomination form for The Odysseus Medal competition. You can continue to use the BlogCarnivals entry form, but I put this together to make it easier to nominate posts written by other people. The form lives at the top of The Odysseus Medal information page,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1907,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1907\/last-call-for-odysseus-medal-nominees\/","url_meta":{"origin":2268,"position":1},"title":"Last call for Odysseus Medal nominees","author":"Greg Swann","date":"September 9, 2007","format":false,"excerpt":"I changed the graphic at the top of the page for the better part of last week, an homage to Kris Berg's excellent post, but I don't think anyone noticed. We have a bunch of great entries for The Odysseus Medal, but only you know what we're missing out on.\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1926\/deadline-looms-for-odysseus-medal-competition-act-now-or-weep-incessantly-sunday-afternoon\/","url_meta":{"origin":2268,"position":2},"title":"Deadline looms for Odysseus Medal competition: Act now or weep incessantly Sunday afternoon","author":"Greg Swann","date":"September 14, 2007","format":false,"excerpt":"There are already a couple dozen nominees for this week's Odysseus Medal competition. What are we missing? Only you know for sure. The deadline for nominations is Sunday at 12 Noon PDT\/MST, but if you know of something orbiting the skirts of perfection, your own work or someone else's, nominate\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2216,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2216\/day-of-the-delay-of-the-odysseus-medal\/","url_meta":{"origin":2268,"position":3},"title":"Day of the delay of The Odysseus Medal . . .","author":"Greg Swann","date":"November 12, 2007","format":false,"excerpt":"I'm getting ready for the BloggerCon event at the NAR Convention and I've run myself out of time. I'll post the judging for The Odysseus Medal tomorrow morning. I'll leave the voting open for The People's Choice Award until I'm ready to post. In the mean time, although I've shown\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2046,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2046\/the-deadline-looms-for-odysseus-medal-nominations\/","url_meta":{"origin":2268,"position":4},"title":"The deadline looms for Odysseus Medal nominations…","author":"Greg Swann","date":"October 14, 2007","format":false,"excerpt":"...but you still have time. Cut-off is today at 12 Noon PDT\/MST. If you know of something worthy of recognition, your own work or someone else's, nominate it now while it's on your mind. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2071,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2071\/the-deadline-for-odysseus-medal-nominations-in-nigh\/","url_meta":{"origin":2268,"position":5},"title":"The deadline for Odysseus Medal nominations in nigh…","author":"Greg Swann","date":"October 21, 2007","format":false,"excerpt":"...but you still have time. Cut-off is today at 12 Noon PDT\/MST. If you know of something worthy of recognition, your own work or someone else's, nominate it now while it's on your mind. 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