{"id":2274,"date":"2007-11-27T16:58:06","date_gmt":"2007-11-27T23:58:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2274"},"modified":"2007-11-27T17:02:37","modified_gmt":"2007-11-28T00:02:37","slug":"bohicaand-this-time-it-is-trulia","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2274\/bohicaand-this-time-it-is-trulia\/","title":{"rendered":"BOHICA…and this time it is Trulia"},"content":{"rendered":"

\"BOHICA\"<\/p>\n

I received an email from a friend this morning…the essence of it was that Trulia is now “offering” us REALTORS the opportunity to enhance our listings for a modest fee…and I started preparing to post almost immediately. Then I noticed Bramlett had beaten me to the punch<\/a>.
\nAs Bramlett correctly pointed out, we saw it coming. (That’s nothing to brag on…Heck, Ray Charles could have seen it coming.) They (Trulia) are a business after all and sooner or later, we REALTORS who have given Trulia those listings were destined to become Russell’s pencil sharpener.<\/a> I even commented on his post about it. I am actually sad to be right.<\/p>\n

Mind you, I am not mad at Trulia. They are in business to make money and God bless them for it.<\/strong> I DO have an issue with a real estate community that turns a blind eye or simply doesn’t see the same pitch coming that it got hit with a few years back. What’s the saying about fool me once?
\nSame stuff different day.<\/p>\n

Bend over. Here it comes again. BOHICA.
\nAnother way to lighten your wallet as REALTORS. Another interloper doing what we can and should do for ourselves. In my opinion, people in the end do not care whether the real estate site they are searching on is national or local. They want it complete. As many local listings as possible and as much information and photos as possible are the ticket. We are providing that as REALTORS in spades in most locations. IDX does provide that, especially in the hands of skilled webmasters who do not require registration to view listings. <\/strong>We can do everything that they can do and do it with local relevance and intimate knowledge of our markets…When combined with microfocused niche blogs (or hyperlocals…) we can provide AMAZING amounts of information to potential clients. With an ever expanding internet mindshare, that’s more important than ever.
\nCan we at least on a local level (and it CAN IMO vary from location to location) agree to only provide listings where it is well and truly warranted by true market presence.<\/p>\n

Everytime we provide our Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I received an email from a friend this morning…the essence of it was that Trulia is now “offering” us REALTORS the opportunity to enhance our listings for a modest fee…and I started preparing to post almost immediately. Then I noticed Bramlett had beaten me to the punch. As Bramlett correctly pointed out, we saw it […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3280,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3280\/cloaking-is-against-googles-tos-trulia-and-other-ses-as-well\/","url_meta":{"origin":2274,"position":0},"title":"Cloaking is Against Google’s TOS, Trulia. (And other SE’s as well)","author":"Eric Blackwell","date":"June 27, 2008","format":false,"excerpt":"What is CLOAKING? Here is Wikipedia's Definition. Simply put, it is the practice of showing one thing to a user and another thing to the search engine spiders. It violates the BASIC trust that MUST exist IMO between the search engines and webmasters in order for there to be umm...order.\u2026","rel":"","context":"In "Dirty Laundry"","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3381,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3381\/my-mind-share-mis-management-manifesto\/","url_meta":{"origin":2274,"position":1},"title":"My Mind Share Mis-management Manifesto","author":"Eric Blackwell","date":"July 18, 2008","format":false,"excerpt":"Eric Bramlett and I have been playing with Google's upgraded adwords tool quite a bit lately. Not surprisingly here's one of the first things that crossed my mind... And while the numbers would indicate that Trulia CLEARLY has not created much in the way of brand awareness in the consumer\u2026","rel":"","context":"In "Realty Reality"","block_context":{"text":"Realty Reality","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/realty-reality\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7144,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7144\/number1expert-again-r-u-serious\/","url_meta":{"origin":2274,"position":2},"title":"Number1Expert – Again? R U Serious?","author":"Eric Blackwell","date":"February 25, 2009","format":false,"excerpt":"In May of last year, Eric Bramlett shined the light on an apparent link building scheme that Trulia and Number1Expert had **apparently** **allegedly** been doing, having 3 links to Trulia via a little map widget installed on thousands of unsuspecting REALTORS' sites created by N1E... Here's the post that started\u2026","rel":"","context":"In "Bloodhound SEO"","block_context":{"text":"Bloodhound SEO","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/bloodhound-seo\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3101,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3101\/trulia-widgets-a-deeper-look\/","url_meta":{"origin":2274,"position":3},"title":"Trulia Widgets — a deeper look","author":"Eric Blackwell","date":"May 12, 2008","format":false,"excerpt":"Why would Eric Bramlett post something like this? Or this? The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are writing these things because they matter. But it has been said that they don't matter, that Trulia would still be climbing in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3319,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3319\/trulia-pulls-down-user-agent-cloaked-redirects\/","url_meta":{"origin":2274,"position":4},"title":"Trulia Pulls Down User Agent Cloaked Redirects","author":"Eric Bramlett","date":"July 3, 2008","format":false,"excerpt":"The title pretty much sums it up.\u00a0 They've pulled down the cloaked 301's that we identified last week.\u00a0 So...they've either gone white hat with it, or they've gone deeper to an IP cloak (which is very difficult to identify.)","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3119,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3119\/number1experttrulia-widget-link-count-correction\/","url_meta":{"origin":2274,"position":5},"title":"Number1Expert\/Trulia Widget Link Count Correction","author":"Eric Bramlett","date":"May 14, 2008","format":false,"excerpt":"Earlier this week, I posted a mock story about Number1Expert rebranding as Number2Expert due to their decision to automatically include Trulia widgets on their template sites, and thus give Trulia over 11k links. Well, I never claimed to be perfect (only close,) and ummmmm, I screwed up. Number2Expert is actually\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.ericbramlett.com\/images\/trulia-awareness-ribbon.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2274"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}