{"id":2280,"date":"2007-11-28T01:11:29","date_gmt":"2007-11-28T08:11:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2280"},"modified":"2007-11-28T01:11:29","modified_gmt":"2007-11-28T08:11:29","slug":"please-please-please-do-something-different","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2280\/please-please-please-do-something-different\/","title":{"rendered":"Please, please, please do something different!"},"content":{"rendered":"

This dawned on me the other day as I was filling out my Inman Connect<\/a> Speaker Information email that they’ve sent me 4 times now but I hadn’t properly synthesized it until now and while it is an axiom as old as time it is something worth remembering every day: Be remarkable.<\/strong>\u00a0 Why remarkable?\u00a0 Because remarkability wins.\u00a0 Because remarkability is what makes you stand out from the white noise that impinges on success in every competitive ocean out there.\u00a0 Because with out remarkability you are just a part of the landscape; and no one that I’ve yet to meet likes the prospects associated with that business proposition.<\/p>\n

It’s said a million different ways, but it all amounts to the same thing: a purple cow<\/a>, a free prize inside<\/a>, an unique selling proposition, are all imploring us to do one thing – something remarkable.\u00a0 It’s as simple and as complicated as that all at once.\u00a0 See different and remarkable are interchangeable in language but not in action.\u00a0 Being different is easy, being remarkable is hard.\u00a0 Being different doesn’t win and doesn’t necessarily have any attached benefits to the customer; in fact being different can have adverse affects on them – but being remarkable is a different story.<\/p>\n

Being remarkable is about being different to a point where that person you are trying to impact takes notice and is so moved that they make an effort to tell someone else.\u00a0 Seth Godin<\/a> illustrates and “riffs” on this beautifully in the above mentioned titles but allow me to indulge just a bit further.\u00a0 There are examples of remarkable things across the real estate and mortgage space and they range from the mundane to the spectacular.\u00a0 A mortgage broker that discloses YSP on a GFE and explains it (sadly, not as mundane as you would like to believe) is remarkable.\u00a0 A Kris Berg post<\/a> is remarkable.\u00a0 A Zillow Zestimate is remarkable.\u00a0 The NAR home sale forecasts are remarkable.\u00a0 (You can see that being remarkable is a powerful force for both good and bad).\u00a0 Remarkability is what gets noticed, what rises above the rest, it is the short Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This dawned on me the other day as I was filling out my Inman Connect Speaker Information email that they’ve sent me 4 times now but I hadn’t properly synthesized it until now and while it is an axiom as old as time it is something worth remembering every day: Be remarkable.\u00a0 Why remarkable?\u00a0 Because […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-2280","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1238,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1238\/surprise-and-delight-us\/","url_meta":{"origin":2280,"position":0},"title":"Surprise and Delight Us","author":"Morgan Brown","date":"March 30, 2007","format":false,"excerpt":"\"Surprise and Delight\" is a mantra that has been engrained in my consciousness from my pre-mortgage education in the world homebuilder marketing and customer experience modeling. \"Surprise and Delight\" is a very straightforward concept; however, the astounding lack of implementation in the marketplace (especially the mortgage and real estate market)\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2288,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2288\/sex-and-real-estate-brokerage\/","url_meta":{"origin":2280,"position":1},"title":"Sex and Real Estate Brokerage","author":"Brian Brady","date":"November 29, 2007","format":false,"excerpt":"Shaun Mc Lane sells real estate in Orlando. No, strike that. Today, Shaun does not sell real estate in Orlando; he will be opening his own real estate brokerage in December. Tuesday, Shaun experimented with a racy Web 2.0 offering. He posted a video asking if sex sells. The video\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8793,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8793\/unchained-melody-at-heavens-gate\/","url_meta":{"origin":2280,"position":2},"title":"Unchained Melody at Heaven’s Gate","author":"Teri Lussier","date":"June 7, 2009","format":false,"excerpt":"I'm spending time in a hospital as the mother of a patient, but this is not about transparency. You can send a good thought or well-wish in our direction, and I will truly appreciate it, but I'm not here to petition for sympathy or prayers, and I'm not here to\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1279,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1279\/advances-none-remarkable\/","url_meta":{"origin":2280,"position":3},"title":"Advances, none remarkable.","author":"Teri Lussier","date":"April 9, 2007","format":false,"excerpt":"The blog is coming together. Our homework was to find a theme and artwork that represent our markets. Sounds like fun, huh? Well it was and it wasn't. I love to paint, but I work differently than many artisits. I work with 6 colors maximum: red, yellow, blue, black, white,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2057,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2057\/dont-live-in-fear-of-the-nar-or-your-broker-disintermediate-them\/","url_meta":{"origin":2280,"position":4},"title":"Don’t live in fear of the NAR or your broker — disintermediate them!","author":"Greg Swann","date":"October 17, 2007","format":false,"excerpt":"The stakes are high, as Brian has pointed out. You yourself have been smart enough to build a Web 2.0 marketing strategy, but now you're faced with the possibility that your broker, with or without the help of the brokers' cartel, the National Association of Realtors, may try to take\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1437,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1437\/60-minutes-redux-what-it-means-to-be-nordstrom\/","url_meta":{"origin":2280,"position":5},"title":"60 Minutes Redux – What it means to be Nordstrom","author":"Morgan Brown","date":"May 16, 2007","format":false,"excerpt":"After the fur is done flying over the 60 Minutes piece what are we left with? What has really changed? Has Redfin \"revolutionized\" real estate? Well if offering rebates on commission is considered revolutionary count me among the witnesses. With 6, soon to be 8 markets, I think there is\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2280"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2280\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}