{"id":2288,"date":"2007-11-29T08:23:45","date_gmt":"2007-11-29T15:23:45","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2288"},"modified":"2007-11-29T08:25:08","modified_gmt":"2007-11-29T15:25:08","slug":"sex-and-real-estate-brokerage","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2288\/sex-and-real-estate-brokerage\/","title":{"rendered":"Sex and Real Estate Brokerage"},"content":{"rendered":"

Shaun Mc Lane sells real estate in Orlando. No, strike that. Today, Shaun does not sell real estate<\/a> in Orlando; he will be opening his own real estate brokerage in December.<\/p>\n

Tuesday, Shaun experimented with a racy Web 2.0 offering. He posted a video asking if sex sells. The video was a short slide show of bikini-clad women<\/a>, in various poses. Should you click through, you’ll see that it isn’t “Betty Grable in a cheesecake” pose. It is a more prurient collection of photographs typically seen on MySpace.<\/p>\n

Wednesday, Shaun’s broker laughed about it and asked him to remove the post from his website. Shaun called her bluff and was handed a pink slip<\/a>. Shaun is claiming independent contractor status, because he pays his own marketing costs, and is visibly irritated with the decision. He’ll be “going it alone” which may have been his intention all along.<\/p>\n

Similar controversy gained national attention when Wendy Heath posed with her bulldog, in a bikini<\/a>, on a billboard in Long Beach, CA. Wendy’s strategy:<\/p>\n

“I wanted to set myself apart and kind of shock the shore, and, you know, drive people to my website and increase my business,” Heath told MSNBC’s Joe Scarborough. “There’s many, many real-estate agents in our area, and it’s hard to break through and set yourself apart. … I am absolutely amazed that one billboard could cause so much attention, but I am absolutely elated.”<\/em><\/p><\/blockquote>\n

Competing female REALTORs dissented:<\/p>\n

Well, as a fellow realtor<\/a>, but also someone with the body to do exactly what she did, I think she took the blonde-bimbo way out. If we, as professional real-estate agents, have to result to using our scantily clad bodies to gain clients, maybe we need to look inside ourselves at what we are lacking professionally. <\/em>There are many tough real-estate markets nationwide, but when we tear down the image we are struggling so hard to display (which is that every real-estate transaction benefits from the experience and knowledge that only a professional realtor can provide), we essentially lose all that we have worked to achieve. Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Shaun Mc Lane sells real estate in Orlando. No, strike that. Today, Shaun does not sell real estate in Orlando; he will be opening his own real estate brokerage in December. Tuesday, Shaun experimented with a racy Web 2.0 offering. He posted a video asking if sex sells. The video was a short slide show […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,16],"tags":[],"class_list":{"0":"post-2288","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-weblogging-101","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1381,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1381\/if-you-were-the-cutest-dog-at-the-dog-show-would-you-work-for-world-peace-or-would-you-just-go-for-the-contact-info\/","url_meta":{"origin":2288,"position":0},"title":"If you were the cutest dog at the dog show, would you work for world peace, or would you just go for the contact info?","author":"Greg Swann","date":"May 3, 2007","format":false,"excerpt":"Give Shaun McLane of EKDAY.com credit for self-promotional skills, anyway. He has started a new site called Posh'd, which is -- I kid you not -- a beauty contest for real estate web site. Say that again: He is finding the least ugly of -- let's face it -- the\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1545,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1545\/if-you-dont-have-something-nice-to-say\/","url_meta":{"origin":2288,"position":1},"title":"If You Don’t Have Something Nice To Say…","author":"Lani Anglin","date":"June 15, 2007","format":false,"excerpt":"As a reminder, I write from the point of view of a consumer\/RE enthusiast (I'm a Realtor Wife). That being said, I'm noticing a little movement in the blogosphere that will be short-lived if I can help it. Backstory: The Tomato addressed the fact that there are a vast number\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5271,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5271\/sherry-chris-to-be-keynote-speaker-at-unchained-orlando-online-marketing-conference\/","url_meta":{"origin":2288,"position":2},"title":"Sherry Chris To Be Keynote Speaker at Unchained Orlando Online Marketing Conference","author":"Brian Brady","date":"October 28, 2008","format":false,"excerpt":"I'm tickled pink with this announcement.\u00a0 Sherry Chris, CEO of Better Homes and Garden Real Estate will be the keynote speaker for the Bloodhound Blog Unchained Online Marketing Conference. Sherry has worked in real estate brokerage since 1980.\u00a0 She's worked for Royal Le Page, Real Living, and Prudential California.\u00a0 She\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.paypal.com\/en_US\/i\/scr\/pixel.gif?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1291,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1291\/birth-of-a-zillowbot-a-faster-way-to-pee-on-the-tree\/","url_meta":{"origin":2288,"position":3},"title":"Birth of a Zillow.bot: A faster way to pee on the tree","author":"Greg Swann","date":"April 11, 2007","format":false,"excerpt":"I have a little prototype of a Zillow.bot. Here is all it does for now:It takes as input a download of listings from the ARMLS systemIt isolates the street address, the price, and the listing brokerage, throwing away all the other fieldsIt sorts these newly concatenated fields by street name\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":593,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/593\/introducing-russell-shaw\/","url_meta":{"origin":2288,"position":4},"title":"Introducing Russell Shaw . . .","author":"Greg Swann","date":"November 2, 2006","format":false,"excerpt":"We built BloodhoundBlog to be a brokerage weblog. Obviously, we're in love with Rain City Guide, and, even though we have thought at times about asking people to join us, we had never planned for this to be a group blog. Our plans haven't changed, but we're making space for\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10474\/its-going-to-get-harder-to-get-an-fha-loan\/","url_meta":{"origin":2288,"position":5},"title":"It’s going to get harder to get an FHA loan……","author":"Tom Vanderwell","date":"December 2, 2009","format":false,"excerpt":"We'll get more details later today, but it looks like it's going to get harder and be more expensive to get an FHA loan.\u00a0\u00a0 A couple of main points to consider:FHA is currently losing money by the truckloads, so something has to change.The increased FICO scores, larger downpayments and reduced\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2288\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}