{"id":2335,"date":"2007-12-07T09:48:21","date_gmt":"2007-12-07T16:48:21","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2335"},"modified":"2007-12-07T09:48:21","modified_gmt":"2007-12-07T16:48:21","slug":"niche-marketing-what-a-concept","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2335\/niche-marketing-what-a-concept\/","title":{"rendered":"Niche Marketing – What a concept!"},"content":{"rendered":"

Do you have a “macro-niche within a niche<\/a>“?<\/p>\n

Do I need one?<\/p>\n

It\u2019s something to think about. No, not becoming a nudist Realtor\u00ae (thank goodness – that could get ugly<\/em>), but finding your distinct value proposition. How about the music business? By combining your non-real estate expertise with your real estate knowledge, you can become the defacto specialist within a very small but lucrative sphere.<\/p><\/blockquote>\n

My non-real estate expertise… hum. Well, there is the really good Chicken Divan I made last night. “The Agent for People Who Like Do-Ahead Casseroles”. Nah, that doesn’t really speak to me. How about my prowess with a glue gun? “Your Crafty Realtor\u00ae!” On second thought, that probably wouldn’t work. Double-entandres can backfire.<\/p>\n

Okay, then. I have given this proposition a lot of thought (a lot of thought = one cup of coffee) and have come up with an untapped yet potentially lucrative niche on which I will focus my efforts in 2008.<\/p>\n

I am going to marry the concepts of making a living<\/em> in representing people in the purchases and sales of homes and earning a living<\/em> doing same. Earn a living? Crazy talk, you say. Isn’t it enough that I like floppy hats and the letter “E” (uppercase only), and you do too? This is a business of relationships!<\/p>\n

Shticks are for those who seek unearned income. Gimmicks are for those don’t place much value in their actual services and are surprised when the consumers don’t value their services as a result. Stupid agent tricks are for stoopid agents who don’t respect their client base enough to know that the vast majority want the best person for the job at the best value. Attila the Hun would have market share today if he could demonstrate superior skills and a history of superior results. Although, I suppose the Huns could be considered a macro-niche within a pillaging, nomadic niche.<\/p>\n

I think, I know, I am pretty good at what I do. I also know that after eleven years in the business, I don’t know everything, I haven’t seen everything, and I likely never will. I suspect even Russell Shaw would admit to Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Do you have a “macro-niche within a niche“? Do I need one? It\u2019s something to think about. No, not becoming a nudist Realtor\u00ae (thank goodness – that could get ugly), but finding your distinct value proposition. How about the music business? By combining your non-real estate expertise with your real estate knowledge, you can become […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-2335","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2811,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2811\/real-estate-is-entertainment-%e2%80%93-are-you-entertaining\/","url_meta":{"origin":2335,"position":0},"title":"Real Estate is Entertainment \u2013 Are You Entertaining?","author":"Dave Phillips","date":"March 20, 2008","format":false,"excerpt":"Last week I heard my pal Walt Baczkowski, CEO of the Metropolitan Consolidated Association of REALTORS\u00ae, make the statement, \u201creal estate has become entertainment.\u201d\u00a0 The statement struck me like one of those V8 smacks to the head.\u00a0 The more I thought about it, the more the statement became true.\u00a0 Just\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":974,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/974\/redfin-and-the-antics-of-the-intx-crowd\/","url_meta":{"origin":2335,"position":1},"title":"Redfin and the antics of the INTx crowd . . .","author":"Greg Swann","date":"January 30, 2007","format":false,"excerpt":"By my lights, one of the most interesting bits of news to come out of Inman Connect was Redfin's announcement that they plan to swim into Boston Harbor. Washington State has reasonably normal wild-West real estate laws, as does California. The natural leap, in terms of maintaining a decent level\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15003,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15003\/what-willies-roadhouse-taught-me-about-being-a-niche-biche\/","url_meta":{"origin":2335,"position":2},"title":"What Willie’s Roadhouse taught me about being a Niche Biche.","author":"Teri Lussier","date":"August 30, 2011","format":false,"excerpt":"You know how much you love satellite radio? Because it's so damn focused on one little segment of the entire listening audience and it scratches your itch in just the right way? You could be doing that with your blog. Focused on one little area, or one unique niche, biche,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1035,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1035\/bloodhoundblog-week-in-review-podcasting-a-wider-net\/","url_meta":{"origin":2335,"position":3},"title":"BloodhoundBlog week in review: Podcasting a wider net . . .","author":"Greg Swann","date":"February 11, 2007","format":false,"excerpt":"Years ago, long before I met Cathleen the Leggy Blonde and came to be so joyously entwined if not actually entombed in matrimonial and connubial bliss, I wrote an essay about personal ads at the dawn of the age of five-hundred-channel television. But now, in the blink of a decade,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1237\/skilled-realtor-bargain-of-lifetime\/","url_meta":{"origin":2335,"position":4},"title":"Skilled Realtor bargain of lifetime","author":"Greg Swann","date":"March 30, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Skilled Realtor bargain of lifetime We own 65 Internet domains so far. Of those, 29 are actually hosted on the Internet, sites you can visit with your Web browser. The others are \"pointed\" at the hosted sites. If you forget that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2644\/living-up-to-the-bloodhoundblog-mission-statement-were-everything-you-wish-were-in-realtor-magazine\/","url_meta":{"origin":2335,"position":5},"title":"Living up to the BloodhoundBlog mission statement: We’re everything you wish were in Realtor magazine","author":"Greg Swann","date":"February 23, 2008","format":false,"excerpt":"This is our mission statement:BloodhoundBlog is everything you wish were in Realtor magazine \u2014 but isn\u2019t.Damned if it ain't the gospel truth! Realtor Magazine does a cover story on real estate weblogging -- and none of the Bloodhounds are there. Not sour grapes. 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