{"id":2339,"date":"2007-12-07T21:50:30","date_gmt":"2007-12-08T04:50:30","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2339"},"modified":"2007-12-07T21:50:30","modified_gmt":"2007-12-08T04:50:30","slug":"are-bloggers-and-social-media-getting-too-much-credit-in-search-engines","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2339\/are-bloggers-and-social-media-getting-too-much-credit-in-search-engines\/","title":{"rendered":"Are Bloggers and Social Media getting too much credit in Search Engines?"},"content":{"rendered":"

I am sitting in Las Vegas right now at the close of PubCon, a Search Engine marketing conference produced by Webmasterworld. I am tired (exhausted actually), but very satisfied with the past few days and what I have learned and who I have been able to get to know better. In an hour or so, I will board a plane and hopefully get some rest..
\nIn my sleep deprived state, my mind is mulling over a question that someone (an SEO focused someone) asked me this week. Are bloggers getting too much credit from Search Engines? Actually, they were quite prepared to make the case that there in fact was an overabundance of credit to bloggers.<\/p>\n

First off, I consider myself a proud member of BOTH the SEO crowd and the blogger crowd. I think there is a nexus between them. Always have. As I thought through the case this gentleman was making, my mind flipped back to Greg and Brian’s recent podcast that mentioned the subject. I am paraphrasing here, but in essence Greg said the same thing. That it will at some point flip back to where less creedence is given to bloggers in the search engines.<\/p>\n

Hmmm…so bloggers think they are getting more than they deserve and SEO focused folks think the same thing. Can I offer a different possible reality?<\/p>\n

\u00a0I think the search engines have it right.<\/strong><\/p>\n

Why?<\/p>\n

Principle #1: They are in the business of providing relevance to their customers (visitors).<\/p>\n

Principle #2; If they do not provide relevant search results their search engine loses traffic quickly. Really quickly.
\nSo what constitutes relevance? I would assert that it includes BOTH of the following:<\/p>\n

1) information that is about the subject matter being searched for. (i.e. when I Google “widget modification techniques” I get information about how in fact can modify widgets.<\/p>\n

2) And here is the kicker…relevance also includes TIMELINESS. In today’s world that is becoming an increasingly important element of relevance. This means that we want the LATEST information on widget modification techniques and not a page that may have been indexed 2 years ago…<\/p>\n

If you agree with these principles and premises then isn’t Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I am sitting in Las Vegas right now at the close of PubCon, a Search Engine marketing conference produced by Webmasterworld. I am tired (exhausted actually), but very satisfied with the past few days and what I have learned and who I have been able to get to know better. In an hour or so, […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2339","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2469,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2469\/keyword-jammed-posts-are-polluting-the-renet\/","url_meta":{"origin":2339,"position":0},"title":"Keyword Jammed Posts are Polluting the “RE.net”","author":"Jay Thompson","date":"January 4, 2008","format":false,"excerpt":"Fair warning -- opinionated rant ahead. Yesterday someone I'm working with on a real estate blog sent me a link, and asked me: Is this kind of writing - a blog stuffed full of key words - a good thing? The blog post in question contained 19 references to \"YourCity\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2192,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2192\/the-search-friendly-blogger-oxymoron-or-perfect-weapon\/","url_meta":{"origin":2339,"position":1},"title":"The Search Friendly Blogger-Oxymoron or Perfect Weapon?","author":"Eric Blackwell","date":"November 8, 2007","format":false,"excerpt":"In the beginning was the Keyword...just kidding! But that is how many SEO focused obsessed people look at it. After reading Kris' post I could empathize with her position. Why spend hours fretting over well placed keywords. It is enough time to find the right methaphor and not leave dangling\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1783,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1783\/realtors-wake-up-and-start-helping-consumers\/","url_meta":{"origin":2339,"position":2},"title":"Realtors, Wake Up and Start Helping Consumers","author":"Cooksquared","date":"August 10, 2007","format":false,"excerpt":"Jeff Brown's, Real Estate Bloggers -- Why Are You Blogging? What Currency Does Your Banker Accept?, has evoke a ton of comments and emotion over the past few days. As an outside observer I find it interesting during these crazy times in the real estate market, people get so worked\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3270,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3270\/project-bloodhound-and-they-called-it-puppy-love\/","url_meta":{"origin":2339,"position":3},"title":"Project Bloodhound: And they called it puppy love","author":"Teri Lussier","date":"June 26, 2008","format":false,"excerpt":"The Bloodhound Blog has puppies! This is a frisky and fearless litter of pure-bred Bloodhounds, each with their own unique goals, skills, voice, and talents. They are being added to the contributor's panel to blend their own howling to the symphony that makes Bloodhound the remarkable place it is. I\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1843,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1843\/matt-cutts-at-wordcamp-2007-whitehat-seo-for-bloggers\/","url_meta":{"origin":2339,"position":4},"title":"Google’s Matt Cutts at WordCamp 2007: “Whitehat SEO for bloggers”","author":"Greg Swann","date":"August 23, 2007","format":false,"excerpt":"The video: Time at a premium? Summaries here, here, here and here. Even a transcript. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1721,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1721\/great-taste-inman-update\/","url_meta":{"origin":2339,"position":5},"title":"Great Taste – Inman Update","author":"Kris Berg","date":"August 1, 2007","format":false,"excerpt":"I am not a towering figure, for sure. At 5' 4 3\/4\" inches, I can typically find my way through a crowd with some stylish heels in the equation. Last night, I felt like a Hobbit. And 360-Marlow (Harris) was right there with me. 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