{"id":2343,"date":"2007-12-08T10:35:31","date_gmt":"2007-12-08T17:35:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2343"},"modified":"2007-12-08T10:35:34","modified_gmt":"2007-12-08T17:35:34","slug":"web-site-demonstrates-how-much-goes-into-staging-a-home-for-sale","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2343\/web-site-demonstrates-how-much-goes-into-staging-a-home-for-sale\/","title":{"rendered":"Web site demonstrates how much goes into staging a home for sale"},"content":{"rendered":"

This is my column this week from the Arizona Republic<\/i> (permanent link<\/a>):<\/p>\n

 
Web site demonstrates how much goes into staging a home for sale<\/b><\/p>\n

Week after week, I hammer away on the idea that the only homes that will sell in our current market are the ones that are priced right, prepared right and presented right.<\/p>\n

But here’s an unwelcome fact about the real estate market: Home-sellers can be bull-headed. I don’t know how many times I’ve had sellers tell me all about what is wrong with the other houses for sale in their neighborhood.<\/p>\n

My answer? I agree. But we’re not talking about those houses. We’re talking about what it will take to sell the sellers’ house.<\/p>\n

And that’s when I get to hear about all the improvements the sellers have made — some of which are actually worth what they think they’re worth.<\/p>\n

But what I really want is for my sellers to look at their own home with the same critical eye they bring to the neighbors’ homes. It’s motes and beams, surely, but seeing your home through a buyer’s eyes is a very instructive exercise.<\/p>\n

It’s fun for me, because one of the things I tell sellers is, “You know what’s wrong with this house. You know exactly what you would frown over — or your mother-in-law would frown over — if you were seeing this home for the first time. Those are the issues we need to address before we can try to sell this house.”<\/p>\n

This is the threshold of staging, which entails a lot more, in most cases, than laying out a few decorator items. A home that is prepared for sale is in complete turn-key condition, with no obvious defects left uncorrected.<\/p>\n

One of our listings in North Central Phoenix just sold. We made a before-and-after record of the staging process, so you can see what we’re aiming for. You can view this demonstration by clicking here<\/a>.<\/p>\n

Staging is all the rage right now, and preparation is only one part of a sound marketing plan. But staging is a wasted effort if the home is dirty or in palpable disrepair. Our slide show Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column this week from the Arizona Republic (permanent link):  Web site demonstrates how much goes into staging a home for sale Week after week, I hammer away on the idea that the only homes that will sell in our current market are the ones that are priced right, prepared right and presented […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5],"tags":[],"class_list":{"0":"post-2343","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3190,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3190\/are-you-a-professional-practitioner-or-just-an-order-taking-lackey-how-to-list-a-home-for-sale-like-you-own-the-damn-place\/","url_meta":{"origin":2343,"position":0},"title":"Are you a professional practitioner or just an order-taking lackey? How to list a home for sale like you own the damn place","author":"Greg Swann","date":"May 30, 2008","format":false,"excerpt":"I've written a ton about how we list homes for sale (and not just in that post; surfing the archives repays effort). At Unchained I illustrated some of our ideas, and you can catch this show on the DVDs if you missed it live. Everything we do is about selling\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":16993,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16993\/divorcing-couples-need-togetherness-on-sale-the-sale-of-their-house\/","url_meta":{"origin":2343,"position":1},"title":"Divorcing couples need togetherness on sale the sale of their\u00a0house.","author":"Greg Swann","date":"September 12, 2020","format":false,"excerpt":"We plant the seed of love and it takes root and grows toward the sun, a straight, proud, sturdy tree. That's the hope, anyway. Sometimes, alas, the sapling of love withers and dies. Pulling it up by the roots can occasion no end of problems, but the real-estate problem may\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/09\/hutomo-abrianto-p5CFpOiYweU-unsplash-480x320.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":200,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/200\/sellers-should-select-price-to-make-house-stand-out\/","url_meta":{"origin":2343,"position":2},"title":"Sellers should select price to make house stand out","author":"Greg Swann","date":"August 11, 2006","format":false,"excerpt":"Me, from today's Arizona Republic. (This is a more-permanent link.):As we've talked about before, when you put your house up for sale, you should price it to the market. The idea that you can fool a buyer into paying more than a home is worth is false. Buyers will come\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1862,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1862\/staging-oregon-being-the-best-house-when-only-the-best-will-sell\/","url_meta":{"origin":2343,"position":3},"title":"Staging Oregon: Being the best house when only the best will sell","author":"Greg Swann","date":"August 27, 2007","format":false,"excerpt":"Week after week in the Republic, I hammer away on the idea that the only homes that will sell in this market are the ones that are priced right, prepared right and presented right. It goes for us, too, obviously, so we made a visual record of the process of\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/260\/you-came-for-the-yard-sale-but-you-bought-the-whole-house-instead\/","url_meta":{"origin":2343,"position":4},"title":"You came for the yard sale — but you bought the whole house instead . . .","author":"Greg Swann","date":"August 28, 2006","format":false,"excerpt":"Note this from Free the Drones:Pretty much everyone knows the standard rule of garage sales and yard sales: whoever goes the earliest gets the best stuff. But they may not be getting the best deals, as Mighty Bargain Hunter discovered. 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