{"id":2346,"date":"2007-12-10T09:51:29","date_gmt":"2007-12-10T16:51:29","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2346"},"modified":"2007-12-10T09:58:09","modified_gmt":"2007-12-10T16:58:09","slug":"marketing-firms-any-chance-of-ever-hitting-above-the-mendoza-line","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2346\/marketing-firms-any-chance-of-ever-hitting-above-the-mendoza-line\/","title":{"rendered":"Marketing Firms — Any Chance of Ever Hitting Above the Mendoza Line?"},"content":{"rendered":"

First, for those of you now wondering what the heck the Medoza Line<\/a> is, here’s the short version. <\/p>\n

I come from the Mario Mendoza school, not<\/em> Minnie Mendoza, as Mario was actually a major leaguer for nine years. Anyway, all it refers to is Mendoza’s consistently inept performance at the plate. His career batting average was a miniscule .215 — which included the year that produced The Mendoza Line — 1979 — in which he hit .198. Using sports hyperbole, Greg Swan could hit .198 — and I’m not positive he knows which end of the bat to hold. \ud83d\ude42<\/p>\n

Seth Godin wrote a piece Sunday morning<\/a> letting the cat out of the bag. <\/p>\n

Marketing people worship at the altar of The Mendoza Line. <\/strong><\/p>\n

Quoting Seth:<\/p>\n

Marketers have lots of ‘bullets’ and they don’t notice the ones they miss (I usually miss 99.5% of the time online, and more than 99.999% of the time selling books). We just reload and blithely continue on.<\/em><\/p>\n

Surely, he’s being overly modest — yet, even discounting his humility, he speaks basic truth.<\/p>\n

Yep, that’s my experience with marketers. They aspire<\/em> to the Mendoza Line. <\/p>\n

My opinion of most marketing people is about the same as it is for most real estate agents or mortgage brokers — most of them couldn’t find their asses with both hands, a map, two helpers, and a GPS<\/strong>. <\/p>\n

Yet, hypocritically, I’m using two of ’em to make my point. Guys like Seth and Richard Riccelli, stick out like sore thumbs because<\/em> in my opinion, they actually produce results. Go figure.<\/p>\n

Let’s pause here to be clear and forthright about my understanding of marketing. <\/p>\n

My definition: It’s their job to generate more chances for their client to succeed. Put another way — if their ideas work, the agent\/client finds himself in front of far more prospects. In baseball-ese, those are at-bats. The agent who gets 20 more opportunities a month, and hits at The Mendoza Line, makes a ton more money each year. <\/p>\n

That’s how I define marketing.\n<\/p><\/blockquote>\n

Let’s quantify those additional 20 opportunities in today’s terms. If your market’s median home price is $200,000 and Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

First, for those of you now wondering what the heck the Medoza Line is, here’s the short version. I come from the Mario Mendoza school, not Minnie Mendoza, as Mario was actually a major leaguer for nine years. Anyway, all it refers to is Mendoza’s consistently inept performance at the plate. His career batting average […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,6,10],"tags":[],"class_list":{"0":"post-2346","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-group-therapy","7":"category-marketing","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1315,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1315\/join-sam-wercinski-the-new-real-estate-commissioner-on-thurs-june-21-2007\/","url_meta":{"origin":2346,"position":0},"title":"JOIN SAM WERCINSKI, THE NEW REAL ESTATE COMMISSIONER, ON THURS., JUNE 21, 2007","author":"Russell Shaw","date":"April 18, 2007","format":false,"excerpt":"Regarding the success seminar tonight (Tuesday), it was wonderful to meet Brian Brady in person, and to see Jay Thompson and the other familiar faces (Matthew Hardy & his lovely bride) but a special thanks to Allen Butler and Greg Swann. Also, I need to mention that Greg and his\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1294,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1294\/want-to-see-seth-godin-in-phoenix-assert-yourself\/","url_meta":{"origin":2346,"position":1},"title":"Want to see Seth Godin in Phoenix? Assert yourself . . .","author":"Greg Swann","date":"April 12, 2007","format":false,"excerpt":"Tom Royce of The Real Estate Bloggers pointed me to The Dip, Seth Godin's forthcoming book about the barriers that arise between the euphoria of a great idea and its realization -- and why it's sometimes wise to quit when you're behind. Here's the part that is of immediate, local\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":13779,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/13779\/knowing-the-difference-between-the-sizzle-and-the-steak\/","url_meta":{"origin":2346,"position":2},"title":"Knowing The Difference Between The Sizzle And The Steak","author":"Jeff Brown","date":"December 10, 2010","format":false,"excerpt":"Let's begin by agreeing on the proposition saying those who try to live on sizzle, not steak, end up losing weight, till, in the end, they're dead. Sizzle in many contexts can be fun, sexy, interesting, even impressive, but never substantive. In sports, sizzle is often lookin' spectacular while seldom\u2026","rel":"","context":"In "Casual Friday"","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1322,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1322\/seth-godins-promotional-tour-for-the-dip-to-include-phoenix\/","url_meta":{"origin":2346,"position":3},"title":"Seth Godin’s promotional tour for The Dip to include Phoenix","author":"Greg Swann","date":"April 19, 2007","format":false,"excerpt":"Seth Godin definitely is coming to Phoenix. I had email about it yesterday:Thanks for signing the pledge and telling your friends. Seth Godin saw how quickly this grew and called me to confirm he's coming to Phoenix. [....] More details to come in the next few days regarding the date,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":131,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/131\/bees-have-tails\/","url_meta":{"origin":2346,"position":4},"title":"Bees have tails?","author":"Greg Swann","date":"July 24, 2006","format":false,"excerpt":"Seth Godin on Long Tail search term analytics. Identifying strong Long Tail keywords much minimizes your competition per prospect. I think buying the Pay Per Click terms on the keywords you identify would increase your click rate: The organic hit says that you have valid content, while the Pay Per\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1468,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1468\/seth-godin-in-phoenix-is-it-a-dip-or-a-dead-end\/","url_meta":{"origin":2346,"position":5},"title":"Seth Godin in Phoenix: Is it a dip or a dead end?","author":"Greg Swann","date":"May 24, 2007","format":false,"excerpt":"About 350 people came out this morning to see Seth Godin discussing his new book, The Dip, at the Tempe Improv in suburban Phoenix. Jay Thompson promises to have coverage of the talk. For my own part, I was amazed that, other than Jay, we saw no one else we\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2346"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2346\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}