{"id":2368,"date":"2007-12-13T22:00:00","date_gmt":"2007-12-14T05:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2368"},"modified":"2007-12-14T09:07:47","modified_gmt":"2007-12-14T16:07:47","slug":"want-to-get-on-the-today-show-first-get-yourself-a-death-grip-on-the-obvious-then-pimp-it-in-a-snazzy-press-release","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2368\/want-to-get-on-the-today-show-first-get-yourself-a-death-grip-on-the-obvious-then-pimp-it-in-a-snazzy-press-release\/","title":{"rendered":"Want to get on the Today show? First, get yourself a death grip on the obvious, then pimp it in a snazzy press release"},"content":{"rendered":"

I don’t want to be mean to Redfin.com. It’s Christmas, for one thing. Plus which, Cynthia Pang, Redfin’s PR Queen, is even nicer than David Gibbons. And, all things considered, Redfin’s latest bold PR thrust is not all that awful. But still, it is funny…<\/p>\n

The fact is, these Dilberts don’t actually work in real estate<\/a>, or they never have until now. Not just Redfin.com, but all the venture-funded Realty.bot mechanics. I think there were people at Zillow who really did believe that real estate could be sold without intermediaries. And Redfin beams with an infant’s delight every time it discovers something actual working professional Realtors have known for years — had to learn in order to survive<\/i> as actual working professional Realtors.<\/p>\n

But, take just a moment to consider this idiocy<\/a>, which was on BusinessWeek’s Hot Property weblog earlier today. What is it? Fake news generated by a Realty.bot and spoon fed to a mainstream media outlet. The “story” itself is stoopid, but the transaction is atrocious, exactly the kind of media whoring that all of us should rebel against — exactly what the mainstream media has always been and what the world of weblogging should never be.<\/p>\n

In this light, Redfin’s press release is not so bad. The advice it proffers is actually good, even if it is comically obvious to anyone who has gotten good at getting paid for doing this job. It is going to form the core of Redfin’s agent-training program<\/a>, and that really is<\/i> funny — though maybe not so much if you’ve sold a home with a Redfin agent who didn’t<\/i> know this stuff.<\/p>\n

In any case, it is in that light that I am going to cover it, albeit briefly. It’s funny to me. It should be funny to anyone reading this here. But it’s not as bad — all things taken together — as it might be.<\/p>\n

So here we go, with a death grip on the obvious: “Seven tactics for selling a home.”<\/p>\n

    \n
  1. Don’t overprice your property<\/b>. You just can’t make this stuff up, kids.\n<\/li>\n
  2. Set your price to show up in web searches<\/b>. That means pricing in Read more<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    I don’t want to be mean to Redfin.com. It’s Christmas, for one thing. Plus which, Cynthia Pang, Redfin’s PR Queen, is even nicer than David Gibbons. And, all things considered, Redfin’s latest bold PR thrust is not all that awful. But still, it is funny… The fact is, these Dilberts don’t actually work in real […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,27,19],"tags":[],"class_list":{"0":"post-2368","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-redfincom","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":6907,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6907\/video-clips-of-redfincom-ceo-glenn-kelman-from-the-bloodhoundblog-unchained-preview-event-in-seattle\/","url_meta":{"origin":2368,"position":0},"title":"Video clips of Redfin.com CEO Glenn Kelman from the BloodhoundBlog Unchained preview event in Seattle","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"Marlow Harris of 360Digest.com took these clips of Redfin's Glenn Kelman as he spoke with us Thursday afternoon at Zillow.com headquarters in Seattle: Technorati Tags: BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2832,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2832\/redfincom-beats-the-field-again-this-time-in-both-seattle-and-san-francisco-buyers-pay-less-and-reap-commission-rebates-too\/","url_meta":{"origin":2368,"position":1},"title":"Redfin.com beats the field again, this time in both Seattle and San Francisco: Buyers pay less and reap commission rebates, too","author":"Greg Swann","date":"March 25, 2008","format":false,"excerpt":"Redfin.com has news this midnight, but it's the sort of thing I would normally ignore: It's basically the kind of rah-rah-for-us stuff I leave for the vendor cheerleaders and the mainstream media. But: I gave Redfin a lot of grief last year when they made a similar announcement, so today\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1031,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1031\/redfincoms-ceo-glenn-kelman-what-if-the-parasites-had-to-eat-the-parasites\/","url_meta":{"origin":2368,"position":2},"title":"Redfin.com’s CEO Glenn Kelman: “What if the parasites had to eat the parasites?”","author":"Greg Swann","date":"February 10, 2007","format":false,"excerpt":"It's been a Redfin week for us. Kris Berg recorded her podcast with Glenn Kelman last week and I spent much of my spare time this week dealing with it. Allen Butler dealt with the audio quality, and then Cathleen and I went through the recording, pulling out apposite quotes\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1085,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1085\/does-redfincom-have-tougher-agents-or-tougher-clients-a-challenge-in-bloodhound-red\/","url_meta":{"origin":2368,"position":3},"title":"Does Redfin.com have tougher agents or tougher clients? A challenge in Bloodhound red . . .","author":"Greg Swann","date":"February 27, 2007","format":false,"excerpt":"I represented the buyer in the sale of a home worth $450,000. Luxury home on the first tee of an exclusive golf course, right next to a million-dollar custom-home lot. How much did we pay? $310,000. Now the truth is, I had an ideally-situated buyer and we were working with\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2553,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2553\/big-news-ignore-all-that-fine-print-tear-through-all-that-red-tape-redfincom-supports-safari-at-last\/","url_meta":{"origin":2368,"position":4},"title":"Big News: Ignore all that fine print, tear through all that red tape — Redfin.com supports Safari at last!","author":"Greg Swann","date":"January 30, 2008","format":false,"excerpt":"Oh, wait, that's not the big news from Redfin.com. In fact, I reported the really big news last night:Redfin will either make money or it won\u2019t, and, in the long run, if it endures into a long run, it will become more like traditional real estate even as traditional real\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6885,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6885\/how-can-you-benefit-from-the-sexiest-search-site-in-the-real-estate-20-world-without-becoming-an-employee-redfincom-is-going-into-the-referrals-business\/","url_meta":{"origin":2368,"position":5},"title":"How can you benefit from the sexiest search site in the Real Estate 2.0 world without becoming an employee? Redfin.com is going into the referrals business","author":"Greg Swann","date":"February 11, 2009","format":false,"excerpt":"I had this news last night, under embargo, but I was tied up with geek stuff. The Cliff's Notes: In areas where Redfin.com has MLS reach but does not have its own agents on the ground, starting today it will begin offering client referrals to agents it has screened and\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2368"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2368\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}