{"id":2374,"date":"2007-12-14T23:40:05","date_gmt":"2007-12-15T06:40:05","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2374"},"modified":"2007-12-14T23:40:05","modified_gmt":"2007-12-15T06:40:05","slug":"redfincom-bodett-ing-real-estate-brokerage","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2374\/redfincom-bodett-ing-real-estate-brokerage\/","title":{"rendered":"Redfin.com: Bodett-ing Real Estate Brokerage"},"content":{"rendered":"

Glenn Kelman appeared on NBC. This time, he wasn’t the smartest kid in the class<\/a>; he imitated Tom Bodett<\/a>. Greg points out the “Duh” factor<\/a> in the most recent Redfin Revelation:<\/p>\n

Here\u2019s real justice: Someday, an actual reporter is going turn to Kelman and say, \u201cGlenn, you\u2019re the expert. How do you set up a lease-purchase so the buyer doesn\u2019t get screwed? What\u2019s the best way to do seller financing \u2014 a contract-for-deed or a carryback? Under what circumstances should a buyer consider waiving inspections?\u201d Just keep on smiling, Glenn. You\u2019re asking for it, and you\u2019re going to get it. <\/em><\/p><\/blockquote>\n

Here’s the problem (to quote Jeff Brown):<\/p>\n

They don’t know what they don’t know<\/strong> (the public).<\/p>\n

Kelmann is taking the Bodett approach to selling the Redfin USP. Instead of appearing as the bright boy with a rebel streak, he’s approaching this with a folksy twist. The message he’s sending the consumer is compelling:<\/p>\n

“Aw Shucks! You don’t need no high fallutin’ REALTOR to sell your house. Just list it on craigslist.org…and leave the light on fer me. A professional REALTOR is a luxury; who can afford that?”<\/p>\n

Right or wrong, dangerous advice or not, that message resonates with folks, who are facing the wrath of Countrywide, when they short sell their home. Why pay for sumthin’ that you don’t really need?<\/p>\n

Even more astonishing is the trade union’s endorsement of his message<\/a>. It’s like the Ritz Carlton endorsing Motel 6. (Hat tip to Jeff Kempe)<\/p>\n

Redfin will fail. We all know that you can’t exist by selling widgets below the manufacturing cost of a widget. There are only so many investors who will fall for the internet start-up math before A Wall Street analyst cries foul. Their demise, however, should serve as a case study for how NOT to respond to the Trojan Horse.<\/p>\n","protected":false},"excerpt":{"rendered":"

Glenn Kelman appeared on NBC. This time, he wasn’t the smartest kid in the class; he imitated Tom Bodett. Greg points out the “Duh” factor in the most recent Redfin Revelation: Here\u2019s real justice: Someday, an actual reporter is going turn to Kelman and say, \u201cGlenn, you\u2019re the expert. How do you set up a […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,27,30],"tags":[],"class_list":{"0":"post-2374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-redfincom","10":"category-supplanting-the-nar","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1007,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1007\/glenn-kelman-on-redfincoms-move-into-southern-california-ive-never-had-to-think-so-hard-in-an-interview-in-my-life\/","url_meta":{"origin":2374,"position":0},"title":"Glenn Kelman on Redfin.com’s move into Southern California: “I’ve never had to think so hard in an interview in my life”","author":"Greg Swann","date":"February 8, 2007","format":false,"excerpt":"Here's the newspaper news, and we'll come back to it in due course: Redfin.com today opens three new offices in Southern California: Los Angeles, Orange County and San Diego. The company has expanded its web site to include listings from nine Southern California MLS systems. Here's the real news, which\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1473,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1473\/could-anything-be-sleazier-than-redfin-ceo-glenn-kelman-how-about-the-tennessee-association-of-realtors\/","url_meta":{"origin":2374,"position":1},"title":"Could anything be sleazier than Redfin CEO Glenn Kelman? How about the Tennessee Association of Realtors?","author":"Greg Swann","date":"May 25, 2007","format":false,"excerpt":"The Tennessee State Legislature is trying to outlaw real estate commission rebates -- guess at whose behest? Little Pink Houses has the dirt. Jonathan Dalton has the dudgeon. Technorati Tags: disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":11122,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/11122\/redfin-coms-glenn-kelman-comes-to-scottsdale-to-beard-the-mls-lion\/","url_meta":{"origin":2374,"position":2},"title":"Redfin.com’s Glenn Kelman comes to Scottsdale to beard the MLS lion.","author":"Greg Swann","date":"February 1, 2010","format":false,"excerpt":"Redfin.com CEO Glenn Kelman is in Scottsdale today and tomorrow for the MLSCOVE Conference, a gathering of MLS executives from all over the country. Glenn made time for Cathleen and me this morning, buying us breakfast and regaling us with stories of the not-always-smooth path Redfin is traveling. In real\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3154,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3154\/what-happens-when-a-lion-of-the-industry-sticks-his-head-in-the-lions-own-mouth-glenn-kelman-joins-bloodhoundblog-as-a-contributor\/","url_meta":{"origin":2374,"position":3},"title":"What happens when a lion of the industry sticks his head in the lion’s own mouth? Glenn Kelman joins BloodhoundBlog as a contributor","author":"Greg Swann","date":"May 21, 2008","format":false,"excerpt":"This is one of those completely obvious ideas that only takes about a year to bubble up to the surface: We write about the real estate industry. We are not very shy about advocating change in the real estate industry. Redfin.com CEO Glenn Kelman is one of the key exponents\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":290,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/290\/dissecting-glenn-kelman-of-redfincom\/","url_meta":{"origin":2374,"position":4},"title":"Dissecting Glenn Kelman of Redfin.com . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"From comments at Rain City Guide. I didn't address this weblog entry from Redfin.com CEO and broker Glenn Kelman because I wasn't sure how to strike a balance. But today, Dustin Luther offered this:For those that haven't seen Glenn's comments on his blog, I highly recommend heading over to this\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1031,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1031\/redfincoms-ceo-glenn-kelman-what-if-the-parasites-had-to-eat-the-parasites\/","url_meta":{"origin":2374,"position":5},"title":"Redfin.com’s CEO Glenn Kelman: “What if the parasites had to eat the parasites?”","author":"Greg Swann","date":"February 10, 2007","format":false,"excerpt":"It's been a Redfin week for us. Kris Berg recorded her podcast with Glenn Kelman last week and I spent much of my spare time this week dealing with it. Allen Butler dealt with the audio quality, and then Cathleen and I went through the recording, pulling out apposite quotes\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2374"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2374\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}