{"id":2385,"date":"2007-12-17T13:04:32","date_gmt":"2007-12-17T20:04:32","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2385"},"modified":"2007-12-17T12:59:17","modified_gmt":"2007-12-17T19:59:17","slug":"the-odysseus-medal-art-and-omission-when-in-doubt-leave-it-out","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2385\/the-odysseus-medal-art-and-omission-when-in-doubt-leave-it-out\/","title":{"rendered":"The Odysseus Medal: Art and omission &#8212; when in doubt, leave it out"},"content":{"rendered":"<p>I have a long-time investor client &#8212; he happens to be in town right now &#8212; who delivers his most effusive praise by exclaiming, &#8220;Outstanding!&#8221; I think this is a valuable exhortation of a valuable idea: It denotes appropriate enthusiasm for the most profound kind of excellence. When I selected the short list of Odysseus Medal nominations yesterday, I thought they were all very good. But when I looked them over this morning, there was nothing that made me want to shout, &#8220;Outstanding!&#8221; In consequence, I&#8217;m not awarding the Odysseus Medal this week. The posts are good, unassailably good, but nothing spoke to me of the sublime. Next week we&#8217;ll do better, I&#8217;m sure.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/WinnerTheBlackPearl.jpg\" align=\"right\"\/>Gary Elwood wrote a post this week called <a href=\"http:\/\/marketingblog.realestategrowth.com\/archives\/the-3-commandments-of-online-marketing-you-must-obey.html\" target=\"_blank\">The 3 Commandments of Online Marketing You Must Obey<\/a>. I thought it was very good, but I think it was eclipsed by Bill Leider&#8217;s <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2372\" target=\"_blank\">What Is A Brand?<\/a>, winner of this week&#8217;s Black Pearl Award:<\/p>\n<blockquote><p><strong>I believe your Brand is a widely held set of beliefs and expectations about what you deliver and how you deliver it. <\/strong> That applies whether you&#8217;re an individual or a multi-national organization. Your Brand is strengthened or weakened by every person in your organization and every function performed that directly or indirectly touches anyone. It embraces things like (and this is not an all-inclusive list):<\/p>\n<ul>\n<li>Name recognition<\/li>\n<li>Expectations held by the vast majority of people who will or might do business with you about what they can expect from you.<\/li>\n<li>The experience(s) that people have when they deal with you. Do those experiences exceed, meet or fall below their expectations.<\/li>\n<li>The consistency of many experiences.<\/li>\n<li>How you deal with people after the sale: customer service and how you solve problems.<\/li>\n<li>How and how well you maintain continuity of relationships with customers and potential customers.<\/li>\n<li>The perceived value received for the price paid.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Read both posts, though. They reinforce each other.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/WinnerPeoplesChoiceAward.jpg\" align=\"left\" hspace=\"6\"\/>The People&#8217;s Choice Award this week goes to Chris McKeever for <a href=\"http:\/\/blog.realtors.org\/crt\/2007\/12\/11\/a-hard-lesson\/\" target=\"_blank\">A [HAR]d Lesson<\/a>:<\/p>\n<blockquote><p>We are in a period where listings are flying everywhere.  You post a listing in one place, it appears on several others.  Some you may not even realize you <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2385\/the-odysseus-medal-art-and-omission-when-in-doubt-leave-it-out\/#more-2385\" class=\"more-link\">Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>I have a long-time investor client &#8212; he happens to be in town right now &#8212; who delivers his most effusive praise by exclaiming, &#8220;Outstanding!&#8221; I think this is a valuable exhortation of a valuable idea: It denotes appropriate enthusiasm for the most profound kind of excellence. When I selected the short list of Odysseus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,3,6,5,23],"tags":[],"class_list":{"0":"post-2385","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blog-carnivals","7":"category-blogging","8":"category-marketing","9":"category-real-estate","10":"category-the-odysseus-medal","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2216,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2216\/day-of-the-delay-of-the-odysseus-medal\/","url_meta":{"origin":2385,"position":0},"title":"Day of the delay of The Odysseus Medal . . .","author":"Greg Swann","date":"November 12, 2007","format":false,"excerpt":"I'm getting ready for the BloggerCon event at the NAR Convention and I've run myself out of time. I'll post the judging for The Odysseus Medal tomorrow morning. I'll leave the voting open for The People's Choice Award until I'm ready to post. In the mean time, although I've shown\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2299,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2299\/early-deadline-for-odysseus-medal-nominations\/","url_meta":{"origin":2385,"position":1},"title":"Early deadline for Odysseus Medal nominations","author":"Greg Swann","date":"December 1, 2007","format":false,"excerpt":"The F.Q. Story Historic District Home Tour is tomorrow, so I'm going to be out for much of the day. In consequence, I'm moving the deadline for Odysseus Medal nominations to 9 am, to give me time to put together the short list. Between church and the hangover brunch, there\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1963,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1963\/voting-for-the-people-choice-award-the-long-and-short-of-short-listing-odysseus-medal-nominations\/","url_meta":{"origin":2385,"position":2},"title":"Voting for The People Choice Award: The long and short of short-listing Odysseus Medal nominations","author":"Greg Swann","date":"September 23, 2007","format":false,"excerpt":"Week by week, I'm seeing more and more great Odysseus Medal nominations. To get to a short-list of twenty posts -- which still may be too long -- I'm having to cut some very good weblog entries. In consequence, this week I'm showing the rest of the long-list as well\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1835,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1835\/easy-nomination-form-for-the-odysseus-medal\/","url_meta":{"origin":2385,"position":3},"title":"Easy nomination form for The Odysseus Medal","author":"Greg Swann","date":"August 22, 2007","format":false,"excerpt":"I built a quick and easy nomination form for The Odysseus Medal competition. You can continue to use the BlogCarnivals entry form, but I put this together to make it easier to nominate posts written by other people. The form lives at the top of The Odysseus Medal information page,\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2011,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2011\/you-too-could-submit-one-of-the-25-most-influential-odysseus-medal-nominations\/","url_meta":{"origin":2385,"position":4},"title":"You, too, could submit one of the 25 most influential Odysseus Medal nominations","author":"Greg Swann","date":"October 7, 2007","format":false,"excerpt":"I'm sitting on a long list of over 60 nominations, so there probably won't be a detailing of the long list this week, at least not this morning. But there's still time to make the short list: Deadline is today at 12 Noon PDT\/MST. If you know of something worthy\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1907,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1907\/last-call-for-odysseus-medal-nominees\/","url_meta":{"origin":2385,"position":5},"title":"Last call for Odysseus Medal nominees","author":"Greg Swann","date":"September 9, 2007","format":false,"excerpt":"I changed the graphic at the top of the page for the better part of last week, an homage to Kris Berg's excellent post, but I don't think anyone noticed. We have a bunch of great entries for The Odysseus Medal, but only you know what we're missing out on.\u2026","rel":"","context":"In &quot;Blog Carnivals&quot;","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2385"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2385\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}