{"id":2393,"date":"2007-12-19T12:22:50","date_gmt":"2007-12-19T19:22:50","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2393"},"modified":"2007-12-19T13:52:03","modified_gmt":"2007-12-19T20:52:03","slug":"web-20-fasion-fad-or-what","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2393\/web-20-fasion-fad-or-what\/","title":{"rendered":"Web 2.0 — Fashion, Fad or What?"},"content":{"rendered":"

Last week Marcie Geffner, a real estate reporter in Los Angeles, penned an article for Inman News titled, “Web2.0: Where’s the beef?<\/a>” (unfortunately, now behind Inman’s subscriber wall).<\/p>\n

In her article, Geffner points out that, “an overly heavy reliance on blogs, social networking and video as a business strategy is a questionable proposition since no one has demonstrated that Web 2.0 works as a marketing tactic.”<\/p>\n

Granted, there has been no large scale study or analysis of the success (or failure) of “Web 2.0” in real estate. I can attest from my personal experience that blogging has resulted in numerous prospects and more importantly clients — ie: closed transactions that resulted in food on the table and shoes on the children. Many other agents reading this have similar experiences.<\/p>\n

However, many would also be quick to say, “I’ve blogged my ass off and received nothing.”<\/p>\n

Is blogging\/Web 2.0 the answer to all real estate agent’s woes? ARDELL, arguably the “Godmother of Real Estate Blogging” is on the record<\/a> as saying that she believes that “all agents should blog”. Normally Ardell is spot on in her thoughts, but I have to respectfully disagree with her on this. Blogging is not a panacea, nor is it the right tactic for every agent. Yes, blogging’s Web 2.0ness results in transparency, it allows agents to see things from the consumer’s perspective and it is, bar none, the best way for an agent to demonstrate their personality and expertise to the masses. But blogging is hard work. Writing is an excruciating process for many. I happen to love blogging, I’m sick that way, but many people will despise the time and effort it requires.<\/p>\n

That doesn’t make them any less an agent than one who does blog. Just as my refusal to door knock, cold call, or “farm” in more traditional methods doesn’t make me any less an agent. We’re just different, with different approaches.<\/p>\n

I can’t begin to estimate the number of times I’ve been asked, “how many prospects\/clients\/closed deals have you got from blogging?” And I can’t answer that question. Yes, I could prove quantitatively SOME of the results. Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last week Marcie Geffner, a real estate reporter in Los Angeles, penned an article for Inman News titled, “Web2.0: Where’s the beef?” (unfortunately, now behind Inman’s subscriber wall). In her article, Geffner points out that, “an overly heavy reliance on blogs, social networking and video as a business strategy is a questionable proposition since no […]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,16],"tags":[],"class_list":{"0":"post-2393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-weblogging-101","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2151,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2151\/who-is-not-whom-in-the-world-of-real-estate-web-20\/","url_meta":{"origin":2393,"position":0},"title":"Who is not whom in the world of “Real Estate Web 2.0”?","author":"Greg Swann","date":"November 1, 2007","format":false,"excerpt":"I caught this bit from the GeekEstate Blog in my feed reader. That's the list of weblogs in the suitable-for-framing map of \"Real Estate Web 2.0\" produced by the 1000Watt Consulting group, a consortium of people who make money by not understanding the difference between wattage and luminosity. Notice anyone\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3142,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3142\/bloodhoundblog-unchained-the-way-of-the-farmer\/","url_meta":{"origin":2393,"position":1},"title":"BloodhoundBlog Unchained: The Way of the Farmer…","author":"Odysseus","date":"May 19, 2008","format":false,"excerpt":"We're Unchained, but we're still wired to the net -- wirelessly. These posts are set up so that folks can make notes or comments in real time.Listing strong to farm strong Building single-property web sites Using engenu to dominate the long tail Zestifarming to dominate Zillow Blogging your listings \u2013\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3037,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3037\/homegaincom-adds-a-weblogging-platform-for-its-clients\/","url_meta":{"origin":2393,"position":2},"title":"HomeGain.com adds a weblogging platform for its clients","author":"Greg Swann","date":"April 29, 2008","format":false,"excerpt":"I've spent quite a few brain cycles tweaking HomeGain General Manager Louis Cammarosano. The head of what is very obviously a Web 1.0 chokepoint-style company, Cammarosano has himself very obviously been on an agitprop mission in the Web 2.0 world. His goals:To minimize the Web 2.0 difference in the marketplaceTo\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2664,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2664\/zillowcom-announces-its-sponsorship-of-bloodhoundblog-unchained\/","url_meta":{"origin":2393,"position":3},"title":"Zillow.com announces its sponsorship of BloodhoundBlog Unchained","author":"Greg Swann","date":"February 26, 2008","format":false,"excerpt":"BloodhoundBlog has grown up with Zillow.com. We're consistently second or third on a Google search for Zillow.com, and Debunking Zillow.com is one percent or more of our traffic every day. On the other hand, we've also been big boosters of the tools Zillow has built to help sellers, buyers and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1259,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1259\/wordpress-213-and-2010-released\/","url_meta":{"origin":2393,"position":4},"title":"WordPress 2.1.3 and 2.0.10 released","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Blogging Pro. Security fixes. A good time to run through your plug-ins to make sure everything is 2.1.x-compatible -- and thus, possibly, a good time to leave 2.0.x behind. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2236,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2236\/bhbtv-nar-convention-survivors-hold-forth-on-web-20-marketing-in-a-scripted-refrigerator-magnet-world\/","url_meta":{"origin":2393,"position":5},"title":"BloodhoundBlog.TV debuts: NAR Convention survivors hold forth on Web 2.0 marketing in a scripted, refrigerator-magnet world","author":"Greg Swann","date":"November 18, 2007","format":false,"excerpt":"Clearly, this is a star-crossed enterprise. The audio worked fine tonight, so the video started capturing out of phase about 17 minutes in. The video is short, but the accompanying audio podcast contains our full discussion. Ignore all that. I fixed it. The video shown below is complete, and it\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2393"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2393\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}