{"id":2398,"date":"2007-12-20T07:17:16","date_gmt":"2007-12-20T14:17:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2398"},"modified":"2007-12-20T07:25:33","modified_gmt":"2007-12-20T14:25:33","slug":"optimization-unchained","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2398\/optimization-unchained\/","title":{"rendered":"Optimization Unchained!"},"content":{"rendered":"

The words Search Engine Optimization have been taken to mean everything from “Trickery to get to the top of Google” (untrue and unfair in my opinion) to “Giving Google’s algo what it wants.” (true, but incomplete IMO). It is high time we unchain the term “Optimization.” Time to turn this Optimization dog loose and let him hunt! That’s what he was born and bred to do.
\nTake a listen to this radio show podcast<\/a> from one of the Big Dogs on MY porch. (Scroll down to her radio show podcast.) It will be 18 minutes WELL spent. Stephanie Mattingly OPTIMIZES on You Tube and uses that exposure to sell houses for her clients. She also participates in our Blogging Lunches and is starting to work on OPTIMIZING her blog search engine wise as well. I am proud to know her and glad to have her as one of the 120 stellar folks at our office. This is her first full year in the business (as an agent) and make sure to catch how her sales have gone…. Unchained optimization works.<\/p>\n


\nTrue optimization (Optimization Unchained) involves ALL of the following:<\/strong><\/p>\n

1. Search Engine Optimization<\/strong>–Getting the most from the search engines by giving their algorithms what they want –(looking back at Greg’s recent post<\/a>–this is the part I agree with Bob Wilson’s comment on) and MORE IMPORTANTLY (looking back at the same post<\/a>–the part I agree with Seth Godin on..) taking the time to give them the optimized RELEVANCE that they are after so that it is a long term win \/ win — not short term getting over on them and then them penalizing me. It is a noble profession and I tire of people talking it down and saying that it is less than that. They simply are ignorant or have dealt with unscrupulous people. True professionals in MY profession Optimize.
\n2. Optimizing Hyperlocal blogging efforts<\/strong> to TRULY connect agents with people and people with agents. We currently have 15 hyperlocal blogs in our office (as part of our blogging lunch group) and if I have my way in 2008 that will be 115. You Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The words Search Engine Optimization have been taken to mean everything from “Trickery to get to the top of Google” (untrue and unfair in my opinion) to “Giving Google’s algo what it wants.” (true, but incomplete IMO). It is high time we unchain the term “Optimization.” Time to turn this Optimization dog loose and let […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2556,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2556\/m-soft-bids-for-yahoo-what-does-it-mean-for-search\/","url_meta":{"origin":2398,"position":0},"title":"M-soft bids for Yahoo! What does it mean for search?","author":"Eric Blackwell","date":"February 1, 2008","format":false,"excerpt":"According to Yahoo News linked here Microsoft has tendered an unsolicited bid for Yahoo that would make it (in theory) a realistic competitor to Google in the search engine world. They are not even in the same league at the moment. I had posted a couple of weeks ago about\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2163\/one-more-for-the-hunt-introducing-eric-blackwell\/","url_meta":{"origin":2398,"position":1},"title":"One more for the hunt: Introducing Eric Blackwell","author":"Greg Swann","date":"November 5, 2007","format":false,"excerpt":"The winner of The Black Pearl Award a few weeks ago is the newest contributor to BloodhoundBlog: Eric Blackwell is Director of Technology for a RE\/Max franchise in Louisville, KY. He is active in the real estate webmasters community and consults on Search Engine Optimization and Marketing for select clients.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1247,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1247\/free-real-estate-leads\/","url_meta":{"origin":2398,"position":2},"title":"Free Real Estate Leads","author":"Brian Brady","date":"April 1, 2007","format":false,"excerpt":"I am a regular contributor to the Active Rain Real Estate Network. I was perusing the posts on Active Rain the other day when one jumped out at me with the title FREE REAL ESTATE LEADS This is an advertisement, but important that you read: Real Estate Agent Directory The\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":477,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/477\/blogoff-post-100-beginners-guide-to-seo\/","url_meta":{"origin":2398,"position":3},"title":"Blogoff Post #100: Beginners guide to SEO . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From SEOmoz.org, a beginners guide to SEO:What is SEO? SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4800,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4800\/bloodhound-blog-radio-living-in-a-post-bailout-world\/","url_meta":{"origin":2398,"position":4},"title":"Bloodhound Blog Radio: Living in a Post-Bailout World","author":"Brian Brady","date":"October 3, 2008","format":false,"excerpt":"Last Monday, Sean Purcell and I hosted Top Dawg Greg Swann on Mortgage Mondays on Bloodhound Blog Radio.\u00a0 We discussed what real estate agents and lenders can do in a post-Bailout world. The bailout bill passed today after the Senate signaled its support to the House.\u00a0 President Bush signed this\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3180,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3180\/building-content-for-others-when-is-it-right\/","url_meta":{"origin":2398,"position":5},"title":"Building Content for Others …when is it right?","author":"Eric Blackwell","date":"May 27, 2008","format":false,"excerpt":"First off, I'd like to thank Eric Bramlett for a great post explaining the BASICS of links and linking to other sites. 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