{"id":2467,"date":"2008-01-04T01:26:28","date_gmt":"2008-01-04T08:26:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2467"},"modified":"2008-01-04T13:44:12","modified_gmt":"2008-01-04T20:44:12","slug":"the-todd-kaufman-problem-is-your-problem-too","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2467\/the-todd-kaufman-problem-is-your-problem-too\/","title":{"rendered":"The Todd Kaufman Problem Is Your Problem, Too"},"content":{"rendered":"

I’ve been saying this ever since I started marketing on social networks:<\/p>\n

PICK UP THE DAMN PHONE, PEOPLE! <\/strong><\/p>\n

Just look at this mess<\/a>! Now, egos are involved so we’re now at a point of mutually assured destruction<\/a>.<\/p>\n

The digital divide. I’m talking about the importance of bridging the digital divide, next week<\/a>. This debacle is yet another example of how dangerously potent misinterpreted information, transmitted on the internet, can be. The simple act of pressing\u00a0ten digits can initiate a REAL connection. Try it with a commenter and you’ll be surprised with the result; you’ll make a friend for life.<\/p>\n

Let me tell you my story:<\/p>\n

I started writing here, last Christmas. I was having dinner, right before New Year’s, and checked my e-mail on my new, bad-ass cell phone<\/a>…incoming Bawld-Mail; it was Jeff Brown. Rather than Twitter, e-mail, or comment on a blog post, I called him. That call was worth about 40 grand.<\/p>\n

I’ve moderated a group on MySpace<\/a>, for Realtors, since 2005. Before Active Rain came along, it was letting me peek at 4-5 loan opportunities a month. Active Rain?<\/a> More profitable than the Jeff call. Christine Forgione chuckled about my yellow postcard<\/a> but she knows who I am.<\/p>\n

Ten\u00a0digits.<\/strong> Ask Laurie Manny what happened when she put MLS search buttons on her blog<\/a>. The phone numbers came streaming in…begging for help. No tweets-\u00a0ten digits. Ask Rhonda Porter what happened when she closed comments on her weekly mortgage rate posts<\/a>. The calls started coming in.<\/p>\n

Unfair? Opaque to the consumer? Are we trolling to trick people into becoming leads when we insist on taking the conversation off-line? I don’t think so.<\/p>\n

The phone call separates the wheat from the chaff, the signal from the noise, the serious from the frivolous. When attacked, on my home weblog<\/a>, I offered a three-way call, to explain my math. The drive-by commenter scurried away, too important to deal with the likes of me. His attitude was that he wanted to win a blog comment war, not educate nor be educated.<\/p>\n

Do you want to be even MORE powerful in your on-line marketing efforts? Try to set up a meeting, like investment guru Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I’ve been saying this ever since I started marketing on social networks: PICK UP THE DAMN PHONE, PEOPLE! Just look at this mess! Now, egos are involved so we’re now at a point of mutually assured destruction. The digital divide. I’m talking about the importance of bridging the digital divide, next week. This debacle is […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,6,16],"tags":[],"class_list":["post-2467","post","type-post","status-publish","format-standard","hentry","category-blogging","category-marketing","category-weblogging-101","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":9816,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9816\/making-the-numbers-in-real-estate-marketing-add-up\/","url_meta":{"origin":2467,"position":0},"title":"Making the Numbers in Real Estate Marketing Add Up","author":"Sean Purcell","date":"September 22, 2009","format":false,"excerpt":"In a recent Bloodhound post about Twitter (only Brian Brady could write the third post in just over a week on the same subject and generate so many comments!) there was a comment on marketing numbers that so intrigued me I felt compelled to respond in a post rather than\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2494,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2494\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-15\/","url_meta":{"origin":2467,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"January 13, 2008","format":false,"excerpt":"A total of 17 entries on the short list this week, out of a long list of 75 posts. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy. Ahem: Please don't spam all your friends to come\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2510,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2510\/five-times-more-effective-than-e-mail\/","url_meta":{"origin":2467,"position":2},"title":"Five Times More Effective Than E-mail ?","author":"Brian Brady","date":"January 17, 2008","format":false,"excerpt":"I explained how important it is to \"bridge the digital divide\": The phone call separates the wheat from the chaff, the signal from the noise, the serious from the frivolous. When attacked, on my home weblog, I offered a three-way call, to explain my math. The drive-by commenter scurried away,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18351,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18351\/overnight-news-even-now-the-relocations-wont-be-due-to-the-pandemic-but-that-will-be-the-excuse\/","url_meta":{"origin":2467,"position":3},"title":"Overnight News: Even now, the relocations won\u2019t be due to the \u2018pandemic\u2019 \u2013 but that will be the\u00a0excuse.","author":"Greg Swann","date":"July 29, 2021","format":false,"excerpt":"Linking to a ZeroHedge article on governors in rebellion against the CDC, I issued this bit of snark: \u201cYo, #Redfin, now would be the time to watch for \u2018pandemic\u2019-caused relocation \u2013 rather than the riot-flight afoot over the past year. Same destinations, but without the corollary gun sales.\u201d As always,\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1699,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1699\/testing-the-starpower-premise-is-success-contagious\/","url_meta":{"origin":2467,"position":4},"title":"Testing the StarPower premise: Is success contagious?","author":"Greg Swann","date":"July 25, 2007","format":false,"excerpt":"A tuxedoed Russell Shaw holds forth at the newcomer's reception at tonight's opening session of the StarPower Conference. An important principle of the StarPower method is the idea that success is contagious, that highly-motivated Realtors can hoist themselves to the next level not just by learning new skills and techniques,\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5621,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5621\/can-california-cultivate-anything-better-than-the-seeds-of-its-own-destruction-urbanologist-joel-kotkin-tallies-the-states-ills\/","url_meta":{"origin":2467,"position":5},"title":"Can California cultivate anything better than the seeds of its own destruction? Urbanologist Joel Kotkin tallies the state’s ills","author":"Greg Swann","date":"November 16, 2008","format":false,"excerpt":"Joel Kotkin on the rise and fall of the Golden State:Twenty-five years ago, along with another young journalist, I coauthored a book called California, Inc. about our adopted home state. The book described \u201cCalifornia\u2019s rise to economic, political, and cultural ascendancy.\u201d As relative newcomers at the time, we saw California\u2026","rel":"","context":"In "Investment"","block_context":{"text":"Investment","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/investment\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2467"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2467\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}