{"id":2470,"date":"2008-01-04T23:23:11","date_gmt":"2008-01-05T06:23:11","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2470"},"modified":"2008-01-04T23:17:32","modified_gmt":"2008-01-05T06:17:32","slug":"speaking-in-tongues-a-step-by-step-guide-to-speaking-in-web-sites","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2470\/speaking-in-tongues-a-step-by-step-guide-to-speaking-in-web-sites\/","title":{"rendered":"Speaking in tongues: A step-by-step guide to speaking in web sites"},"content":{"rendered":"

I never know what other people don’t see. Cathleen didn’t know that BloodhoundBlog<\/a> and DistinctivePhoenix.com<\/a> are based on the same WordPress template. Likewise for Real Estate Weblogging 101<\/a> and The Phoenix Real Estate Technology Exchange<\/a>. She could see the differences, but not the similarities, not until I noodged her to look for them. Yesterday, I posted on a program that works out of an array<\/a>, and it was only after I had hit publish that it occurred to me that I hadn’t defined what an array is. My expectation is that these posts, professions of enthusiasm notwithstanding, are progenitors of a profound megoism, but, if anyone craves a deeper understanding of arrays, email me.<\/p>\n

Meanwhile, take a look at this image:<\/p>\n

<\/p>\n

This is a highly-stylized rendition of what Easter will look like in a world where pi equals four. No, that’s not right. It’s a map to very common sort of web page layout in the world of Cascading Style Sheets. If we ignore the differences and focus only on the similarities, that stylized page looks like… this page. And your own web pages, very probably, and dozens or hundreds of other pages that you’ve seen. There can be superficial differences — the sidebar can be on the left, or there can be two sidebars, or the two sidebars can straddle the main content area — but what we’re looking at, at bottom, is the essence<\/i> of a text-oriented web page in the CSS world.<\/p>\n

Why think about this?<\/p>\n

(Oh, man! Don’t get me started! I’m<\/i> going to think about it, with you or without you, because I want for there to be at least one space in the void where it’s permissible to have a brain…)<\/p>\n

Wait, that’s not why. Here’s why: Because if we think about how pages are engineered, we can engineer them.<\/p>\n

Like this: If we see a page like that on a web site — a page like this one — we know that it’s just one of tens or hundreds or thousands of pages, all of which will look pretty much the same.<\/p>\n

Here’s an important question: When one of those pages Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I never know what other people don’t see. Cathleen didn’t know that BloodhoundBlog and DistinctivePhoenix.com are based on the same WordPress template. Likewise for Real Estate Weblogging 101 and The Phoenix Real Estate Technology Exchange. She could see the differences, but not the similarities, not until I noodged her to look for them. Yesterday, I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,6,5,19],"tags":[],"class_list":{"0":"post-2470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5780,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5780\/speaking-in-tongues-using-the-power-of-a-robust-text-editor-to-code-html-pages-with-dispatch\/","url_meta":{"origin":2470,"position":0},"title":"Speaking in tongues: Using the power of a robust text editor to code HTML pages with dispatch","author":"Greg Swann","date":"November 23, 2008","format":false,"excerpt":"Linked below is a short screencast on how I use the text editor known as TextWrangler to wrangle text into usable formats. This particular episode illustrates how I create coded HTML from my weekly Arizona Republic column. In future screencasts, I'll want to illustrate more arcane ideas about deploying robust\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1551,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1551\/jay-thompson-greg-swann-weblogging-and-liquor-the-first-southwest-real-estate-blogging-conference-is-on-june-21st\/","url_meta":{"origin":2470,"position":1},"title":"Jay Thompson, Greg Swann, weblogging and liquor: The First Southwest Real Estate Blogging Conference is on June 21st","author":"Greg Swann","date":"June 18, 2007","format":false,"excerpt":"Reminding you that Jay Thompson, the Phoenix Real Estate Guy, and I will be speaking the Phoenix Area Active Rain Gathering and First Southwest Real Estate Blogging Conference, to be held on Thursday, June 21st, at 3pm. The event is being put together by Shailesh Ghimire of CTX Mortgage. Visit\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1513,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1513\/jay-thompson-and-greg-swann-to-speak-at-first-southwest-real-estate-blogging-conference-on-june-21st\/","url_meta":{"origin":2470,"position":2},"title":"Jay Thompson and Greg Swann to speak at First Southwest Real Estate Blogging Conference on June 21st","author":"Greg Swann","date":"June 6, 2007","format":false,"excerpt":"Jay Thompson, the Phoenix Real Estate Guy, and I will be speaking the Phoenix Area Active Rain Gathering and First Southwest Real Estate Blogging Conference, to be held on Thursday, June 21st, at 3pm. If you're going to see Russell Shaw speak at Arizona Real Estate Commissioner Sam Wercinski's event,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":602,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/602\/ask-the-broker-who-is-responsible-for-the-mortgage\/","url_meta":{"origin":2470,"position":3},"title":"Ask the Broker: Who is responsible for the mortgage . . . ?","author":"Greg Swann","date":"November 4, 2006","format":false,"excerpt":"Holy smokes! I get questions for appraisers, for inspectors, for real estate attorneys, for everyone involved in a real estate transaction except the ding-dong Realtor. Here comes a question for mortgage lenders, who are entreated to chime in with better answers:Generally speaking, are homeowners personally liable for their mortgage? If\u2026","rel":"","context":"In "Ask the Broker"","block_context":{"text":"Ask the Broker","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/ask-the-broker\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1793,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1793\/real-estate-weblogging-to-create-the-kind-of-relationships-that-lead-to-closed-transactions-repeats-and-referrals\/","url_meta":{"origin":2470,"position":4},"title":"Real estate weblogging to create the kind of relationships that lead to closed transactions, repeats and referrals","author":"Greg Swann","date":"August 13, 2007","format":false,"excerpt":"Sorry, Michael, but sometimes plumbers gotta talk about pipes. This is Teresa Boardman writing at The Real Estate Tomato:In my humble opinion it isn't about how many people read me. It is about who reads me and why. It is about speaking directly to the clients you prefer working with.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":5959,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5959\/speaking-in-tongues-revising-my-universal-contact-form-for-real-estate-weblogs-e-paging-support-and-friendlier-coding\/","url_meta":{"origin":2470,"position":5},"title":"Speaking in tongues: Revising my universal contact form for real estate weblogs — e-paging support and friendlier coding","author":"Greg Swann","date":"December 5, 2008","format":false,"excerpt":"About eleven months ago, I built a universal contact form for real estate webloggers. Just lately, I've revisited that code to add support for e-paging and other kinds of hyper-brief email-based messaging. Getting a form emailed to the office is a nice thing -- unless you're out previewing or inspecting\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2470"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}