{"id":2470,"date":"2008-01-04T23:23:11","date_gmt":"2008-01-05T06:23:11","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2470"},"modified":"2008-01-04T23:17:32","modified_gmt":"2008-01-05T06:17:32","slug":"speaking-in-tongues-a-step-by-step-guide-to-speaking-in-web-sites","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2470\/speaking-in-tongues-a-step-by-step-guide-to-speaking-in-web-sites\/","title":{"rendered":"Speaking in tongues: A step-by-step guide to speaking in web sites"},"content":{"rendered":"

I never know what other people don’t see. Cathleen didn’t know that BloodhoundBlog<\/a> and DistinctivePhoenix.com<\/a> are based on the same WordPress template. Likewise for Real Estate Weblogging 101<\/a> and The Phoenix Real Estate Technology Exchange<\/a>. She could see the differences, but not the similarities, not until I noodged her to look for them. Yesterday, I posted on a program that works out of an array<\/a>, and it was only after I had hit publish that it occurred to me that I hadn’t defined what an array is. My expectation is that these posts, professions of enthusiasm notwithstanding, are progenitors of a profound megoism, but, if anyone craves a deeper understanding of arrays, email me.<\/p>\n

Meanwhile, take a look at this image:<\/p>\n

<\/p>\n

This is a highly-stylized rendition of what Easter will look like in a world where pi equals four. No, that’s not right. It’s a map to very common sort of web page layout in the world of Cascading Style Sheets. If we ignore the differences and focus only on the similarities, that stylized page looks like… this page. And your own web pages, very probably, and dozens or hundreds of other pages that you’ve seen. There can be superficial differences — the sidebar can be on the left, or there can be two sidebars, or the two sidebars can straddle the main content area — but what we’re looking at, at bottom, is the essence<\/i> of a text-oriented web page in the CSS world.<\/p>\n

Why think about this?<\/p>\n

(Oh, man! Don’t get me started! I’m<\/i> going to think about it, with you or without you, because I want for there to be at least one space in the void where it’s permissible to have a brain…)<\/p>\n

Wait, that’s not why. Here’s why: Because if we think about how pages are engineered, we can engineer them.<\/p>\n

Like this: If we see a page like that on a web site — a page like this one — we know that it’s just one of tens or hundreds or thousands of pages, all of which will look pretty much the same.<\/p>\n

Here’s an important question: When one of those pages Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I never know what other people don’t see. Cathleen didn’t know that BloodhoundBlog and DistinctivePhoenix.com are based on the same WordPress template. Likewise for Real Estate Weblogging 101 and The Phoenix Real Estate Technology Exchange. She could see the differences, but not the similarities, not until I noodged her to look for them. Yesterday, I […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19],"tags":[],"class_list":{"0":"post-2470","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2433,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2433\/speaking-in-tongues-presentable-php-in-wordpress\/","url_meta":{"origin":2470,"position":0},"title":"Speaking in tongues: Presentable PHP in WordPress","author":"Greg Swann","date":"December 27, 2007","format":false,"excerpt":"In the coming days, I plan to take up the idea of PHP for non-programmers, helping you tap the power of PHP's dynamic text processing without learning (much) actual coding. The problem is that illustrating HTML or PHP in WordPress is always a problem. Why? Because WordPress eats code for\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1224,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1224\/how-to-make-google-your-weblogs-best-friend\/","url_meta":{"origin":2470,"position":1},"title":"Project Bloodhound: How to make Google your weblog’s best friend","author":"Greg Swann","date":"June 27, 2008","format":false,"excerpt":"[This is one of the all-time most popular posts on BloodhoundBlog. I'm reprising it for Project Bloodhound, first because it's a nice leveraged SEO solution, and second because it's a painless introduction to customizing the PHP in WordPress. --GSS] \u00a0Who can probe all the mysteries of Google? Not me, and\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2462,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2462\/speaking-in-tongues-just-for-cheryl-johnson-building-content-rich-custom-web-sites-in-php\/","url_meta":{"origin":2470,"position":2},"title":"Speaking in tongues just for Cheryl Johnson: Building content-rich custom web sites in PHP","author":"Greg Swann","date":"January 2, 2008","format":false,"excerpt":"The deafening clamor in my mailbox suggests that almost nobody is interested in what I have to say about using PHP to automate weblog and web site content creation. That's actually a good sign, in the sense that automated web site creation is one of the key tools we use\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":124,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/124\/apprehending-realtor-20-seven-essential-skills-of-the-21st-century-agent\/","url_meta":{"origin":2470,"position":3},"title":"Apprehending\u00a0Realtor 2.0: Seven essential skills of the 21st century real estate agent . . .","author":"Greg Swann","date":"March 5, 2008","format":false,"excerpt":"[Russell Shaw taught a symposium today in Phoenix on Geographic Farming. Cathy and I were there, and Russell was sweet enough to give a plug to BloodhoundBlog Unchained. At the break, I was swarmed by people wanting more information on Social Media Marketing, especially weblogging -- most regretting that they\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3528,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3528\/a-real-estate-sign-of-the-times-our-first-custom-yard-sign-printed-in-both-english-and-spanish\/","url_meta":{"origin":2470,"position":4},"title":"A real estate sign of the times: Our first custom yard sign printed in both English and Spanish","author":"Greg Swann","date":"July 27, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). \u00a0A real estate sign of the times: Our first custom yard sign printed in both English and Spanish We do things that other brokers in the Phoenix area don't do. We're not the busiest listing brokerage --\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":174,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/174\/how-to-make-fast-flexible-web-pages\/","url_meta":{"origin":2470,"position":5},"title":"How to make fast, flexible web pages . . .","author":"Greg Swann","date":"August 4, 2006","format":false,"excerpt":"Sellsius\u00b0 has a big bag of how-to's but I'm from Missouri. I like how-to articles that tell exactly how to do something. One from me: How to make fast, flexible web pages. This is Realtor 2.0 stuff: Full-service Realtors who plan to compete need to learn how to punch out\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2470"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2470\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}