What is the market value of integrity to a Realtor? In the first place, you sell your best advice to the people who want your best advice. And you aren’t stuck with the unhappy consequences of having sold your clients a bill of goods just to get their business.<\/p>\n
Daniel Rothamel at the Charlottesville Area Real Estate Blog<\/a>:<\/p>\n When I first started my career in real estate, I assumed that it worked much like most other service\/consltative industries, i.e.– when someone called you about selling a home, they wanted your advice and expertise in the matter, especially with regard to pricing, staging, marketing, etc. I quickly discovered that this is not the case at all. Many potential sellers aren’t calling you to ask for your expertise and advice in pricing or marketing, they are calling merely to reinforce their own opinion. My standard comment on the matter is, “I don’t set the price of your home, the market does. I am merely telling you what price this home will bear on the open market, not what the intrinsic “value” of the home is.”<\/p>\n For example, there are homes out there that people have lived in for decades, and are therefore very important to their owners. These homes are filled with irreplaceable memories. This makes them very valuable in the minds of their sellers. Unfortunately, the free market is a cold thing. The market doesn’t care what your memories are, it doesn’t care how much sweat, blood or tears you have invested in a property. The owner may have his or her own opinion as to the value of a home, but the market is going to tell you the price. Sometimes, those two things don’t match. That is where the Realtor gets caught.<\/p><\/blockquote>\n I deeply admire the serious cast of Daniel’s mind — and not just because he weaves this moral tapestry with threads spun here. Go read the whole thing… Technorati Tags: blogging<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" What is the market value of integrity to a Realtor? In the first place, you sell your best advice to the people who want your best advice. And you aren’t stuck with the unhappy consequences of having sold your clients a bill of goods just to get their business. Daniel Rothamel at the Charlottesville Area […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-248","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1237,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1237\/skilled-realtor-bargain-of-lifetime\/","url_meta":{"origin":248,"position":0},"title":"Skilled Realtor bargain of lifetime","author":"Greg Swann","date":"March 30, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Skilled Realtor bargain of lifetime We own 65 Internet domains so far. Of those, 29 are actually hosted on the Internet, sites you can visit with your Web browser. The others are \"pointed\" at the hosted sites. If you forget that\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":380,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/380\/blog-post-3-price-your-home-right-itll-sell\/","url_meta":{"origin":248,"position":1},"title":"Blogoff Post #3: Price your home right, it’ll sell . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"This is from my Arizona Republic column:Why do so many home sellers fail to get top dollar for their houses? Often the cause is that the homes were priced too high to begin with. Sellers grab for more money but end up with less. But wait . . . doesn't\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":411,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/411\/blogoff-post-34-establish-your-business-credibility\/","url_meta":{"origin":248,"position":2},"title":"Blogoff Post #34: Establish your business credibility . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Problogger 'How To...' Group Writing Project, Nextebizguy shoes us how to establish business credibility:1. Showcase Your Expertise 2. Establish Your Trustworthiness 3. Increase Your ExposureI think this is exceptionally good advice for real estate webloggers. The article offers practical tips on each of these points, but the overarching\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":573,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/573\/lam-chops-more-links-back-to-the-self-motivating-conversation\/","url_meta":{"origin":248,"position":3},"title":"Lam chops: More links back to the self-motivating conversation . . .","author":"Greg Swann","date":"October 25, 2006","format":false,"excerpt":"The Future of Real Estate Marketing rolled its own Google-based real estate search tool, as did BlueRoof.com. I think these are really sweet ideas about which I intend to do nothing, but I would gleefully hit a tip jar if someone were to set up a canonical real estate search\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2258,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2258\/real-estate-representation-has-never-been-about-information-brokerage\/","url_meta":{"origin":248,"position":4},"title":"Real estate representation has never been about information brokerage","author":"Greg Swann","date":"November 24, 2007","format":false,"excerpt":"I'm behind on these, but this is a good time to catch up. This is my column from the Arizona Republic from last week. \u00a0Real estate representation has never been about information brokerage As I write this, the National Association of Realtors is holding its annual convention at the Venetian\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":871,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/871\/hey-buddy-wanna-buy-a-zip-code\/","url_meta":{"origin":248,"position":5},"title":"Hey, buddy . . . Wanna buy a Zip Code . . . ?","author":"Greg Swann","date":"January 8, 2007","format":false,"excerpt":"Eppraisal.com and Zillow.com today both announced Zip Code based advertising programs to allow agents to display ads to people searching in their particular farm areas. Under the Eppraisal.com plan, agents will sponsor particular Zip Codes for a fee of $20 a month.If you are a real estate professional, you can\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=248"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/248\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/p>\n