{"id":2480,"date":"2008-01-09T06:00:00","date_gmt":"2008-01-09T13:00:00","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2480"},"modified":"2008-01-09T09:42:05","modified_gmt":"2008-01-09T16:42:05","slug":"the-trulia-publisher-platform-and-the-hypothetical-elastic-mind","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2480\/the-trulia-publisher-platform-and-the-hypothetical-elastic-mind\/","title":{"rendered":"The Trulia Publisher Platform and the hypothetical elastic mind"},"content":{"rendered":"

Trulia.com is releasing a new product offering this morning — or at least a new product skin. It is called Trulia Publisher Platform<\/a>, and what it amounts to is customized branded hosting of Trulia’s real estate content on third-party publishers’ sites.<\/p>\n

For example, you can get your Trulia fix under the Village Voice brand, presumably at the web sites of the dozens of formerly-counter-culture newspapers owned by the Phoenix-based corporate behemoth. Even though the real estate content will be Trulia’s, and even though the Truliesque pages will be hosted by<\/i> Trulia, the on-page branding will give the impression that you are still reading The Village Voice<\/i> or The Phoenix New Times<\/i> or whatever.<\/p>\n

Okayfine. I myself am so much in love with with power of the long tail in horizontal search that I am, with each passing day, less and less sanguine about vertical search tools. Geeks Google. Proto-geeks search on Craigslist. When the whole world looks like a nail, I’m less than ecstatic about trying to figure out which of the 27 specialized search blades on a Swiss Army Vertical Search Knife works most like a hammer. It turns out none of them do, where the Hammer of Google always delivers.<\/p>\n

But: Even so: The expectation seems to be that the webaholic who searches for homes he can’t afford in towns he doesn’t live in on PhoenixNewTimes.com is somehow not<\/i> the same bleary-eyed gnome who would have<\/i> quested after houses he won’t buy in places he’s never been on Trulia.com instead. Do you see? Why would anyone presume that spreading the Trulia love around comes to anything other than spreading it thinner?<\/i><\/p>\n

No one actually does make that presumption, of course. Instead, the math of free content is a math of infinities. No one in America knows any other American who is not already maxed out in every possible respect, but the hypothetical user of our<\/i> proposed free-content web site is miraculously endowed with infinitely elastic spare time. Lucky bastard. Imaginary people have it so easy!<\/p>\n

In the long run, we will surely add new gnomes and gnomettes to the Web 2.0 world. But why Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trulia.com is releasing a new product offering this morning — or at least a new product skin. It is called Trulia Publisher Platform, and what it amounts to is customized branded hosting of Trulia’s real estate content on third-party publishers’ sites. For example, you can get your Trulia fix under the Village Voice brand, presumably […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19],"tags":[],"class_list":{"0":"post-2480","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4163,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4163\/with-its-new-iphone-application-truliacom-is-taking-on-line-real-estate-search-to-the-streets\/","url_meta":{"origin":2480,"position":0},"title":"With its new iPhone application, Trulia.com is taking on-line real estate search to the streets","author":"Greg Swann","date":"August 31, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link). There is a fuller review of this new technology here. \u00a0With its new iPhone application, Trulia.com is taking on-line real estate search to the streets So who is winning the Realty.bot race, Trulia.com or Zillow.com? Your guess\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4084,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4084\/with-a-new-iphone-application-and-support-for-other-mobile-devices-truliacom-is-pushing-the-realtybot-race-into-the-cloud-but-its-new-free-weblogging-platform-may-put-activerain-under-a-cloud\/","url_meta":{"origin":2480,"position":1},"title":"With a new iPhone application and support for other mobile devices, Trulia.com is pushing the Realty.bot race into the cloud, but its new free weblogging platform may put ActiveRain under a cloud","author":"Greg Swann","date":"August 24, 2008","format":false,"excerpt":"Who's winning the Realty.bot race, Trulia or Zillow? There is a constant flurry of new press releases from the two companies, but their boastful claims often sound like a pair of garrulous amputees agreeing with each other that the two-legged world is off its rocker: \"Five million visitors! Ha-ha!\" \"A\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3101,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3101\/trulia-widgets-a-deeper-look\/","url_meta":{"origin":2480,"position":2},"title":"Trulia Widgets — a deeper look","author":"Eric Blackwell","date":"May 12, 2008","format":false,"excerpt":"Why would Eric Bramlett post something like this? Or this? The debate rolls on as to Trulia Widgets and their use as a linkbaiting scheme. They are writing these things because they matter. But it has been said that they don't matter, that Trulia would still be climbing in the\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1408,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1408\/is-truliacom-the-unzillow-realtybot-emerges-from-beta-with-a-new-qa-feature-and-robust-system-wide-automated-alerts\/","url_meta":{"origin":2480,"position":3},"title":"Is Trulia.com the UnZillow? Realty.bot emerges from beta with a new Q&A feature and robust, system-wide automated alerts","author":"Greg Swann","date":"May 11, 2007","format":false,"excerpt":"Come with me to the newly-reconfigured Trulia.com, freshly emerged from beta status. Let's search for an ideal house. The criteria we can use are limited -- location, type of structure, price range, bedrooms, bathrooms, square footage -- but we can still scare up some results. Plus which, if you really\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10139\/real-estate-sales-transactions-in-phoenix\/","url_meta":{"origin":2480,"position":4},"title":"Real Estate Sales Transactions In Phoenix","author":"Ryan Hartman","date":"October 20, 2009","format":false,"excerpt":"I don't know if the local board in Phoenix allows agents to display recent sales transactions via idx feed, but it seems to me from talking to others around the land that most boards don't. Doesn't it kinda sting that Trulia can display this info, but Realtor folk can't? Or\u2026","rel":"","context":"In "Supplanting the NAR"","block_context":{"text":"Supplanting the NAR","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/supplanting-the-nar\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2982,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2982\/is-managing-your-url-structure-enough-to-achieve-truliamazing-long-tail-search-results-in-your-target-market\/","url_meta":{"origin":2480,"position":5},"title":"Is managing your URL structure enough to achieve Truliamazing long tail search results in your target market?","author":"Greg Swann","date":"April 17, 2008","format":false,"excerpt":"Here's a true fact of BloodhoundBlog life: Trulia.com can be a redheaded stepchild around here. We're always happy to pounce on Redfin.com or to pontificate about Zillow.com, but Trulia most often gets short shrift. It mainly comes across like Realtor.com's younger, smarter, cheaper brother -- and no one with a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2480"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2480\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}