{"id":2481,"date":"2008-01-09T08:29:16","date_gmt":"2008-01-09T15:29:16","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2481"},"modified":"2008-01-09T08:29:22","modified_gmt":"2008-01-09T15:29:22","slug":"its-weblogging-advice-day-at-inman-connect-and-seth-godin-is-wired-into-the-godhead-as-usual","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2481\/its-weblogging-advice-day-at-inman-connect-and-seth-godin-is-wired-into-the-godhead-as-usual\/","title":{"rendered":"It&#8217;s weblogging-advice day at Inman Connect, and Seth Godin is wired into the godhead, as usual"},"content":{"rendered":"<p><a href=\"http:\/\/sethgodin.typepad.com\/seths_blog\/2008\/01\/dumbing-down.html\" target=\"_blank\">Dumbing down:<\/a><\/p>\n<blockquote><p>You&#8217;re under pressure to do that with your restaurant and your spiritual advice and your stump speech and your non-profit pitch. There are gatekeepers pushing you to dumb it down for the average.<\/p>\n<p>The thing is, when you dumb stuff down, you know what you get?<\/p>\n<p>Dumb customers.<\/p>\n<p>And (I&#8217;m generalizing here) dumb customers don&#8217;t spend as much, don&#8217;t talk as much, don&#8217;t blog as much, don&#8217;t vote as much and don&#8217;t evangelize as much. In other words, they&#8217;re the worst ones to end up with.<\/p>\n<p>I&#8217;ll take the smart customers\/readers\/prospects every time, please.<\/p><\/blockquote>\n<p><!-- technorati tags start --><\/p>\n<p style=\"text-align:right;font-size:10px;\">Technorati Tags: <a href=\"http:\/\/www.technorati.com\/tag\/blogging\" rel=\"tag\">blogging<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate\" rel=\"tag\">real estate<\/a>, <a href=\"http:\/\/www.technorati.com\/tag\/real estate marketing\" rel=\"tag\">real estate marketing<\/a><\/p>\n<p><!-- technorati tags end --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dumbing down: You&#8217;re under pressure to do that with your restaurant and your spiritual advice and your stump speech and your non-profit pitch. There are gatekeepers pushing you to dumb it down for the average. The thing is, when you dumb stuff down, you know what you get? Dumb customers. And (I&#8217;m generalizing here) dumb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-2481","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":3243,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3243\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-are-you-dumb-enough-to-spend-1200-a-year-for-a-phone-number\/","url_meta":{"origin":2481,"position":0},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Are you dumb enough to spend $1,200 a year for a phone number?","author":"Greg Swann","date":"June 18, 2008","format":false,"excerpt":"I don't promise you I'll do one of these every day -- but I won't charge you ninety-nine bucks a month, either. If you find something particularly risible in your email, pass it along to me. If I like it, too, I'll share the love. Technorati Tags: real estate, real\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3260,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3260\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-showing-beacon-not-only-cures-that-nasty-excess-income-problem-it-makes-you-look-even-dumber-than-your-clients-had-feared\/","url_meta":{"origin":2481,"position":1},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Showing Beacon not only cures that nasty excess income problem, it makes you look even dumber than your clients had feared","author":"Greg Swann","date":"June 23, 2008","format":false,"excerpt":"This is magazine spam, but it came from an RIS magazine called -- wait for it -- Real Estate that is nothing but spam. Every ad turns into two ads, the ad itself plus the puff-piece editorial copy of the just-exactly-how-dumb-are-you products being pimped in the ads. This kind of\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":551,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/551\/arizonans-too-dumb-to-come-in-from-the-rain\/","url_meta":{"origin":2481,"position":2},"title":"Arizonans too dumb to come in from the rain . . .","author":"Greg Swann","date":"October 18, 2006","format":false,"excerpt":"Oh, wait. That can't be right. There's no rain. But people in Arizona are much too dumb to appreciate a really good load of slush on a pot-holed freeway -- except they don't call them freeways in the lands where the slush flows. Here's one thing that's certain: Those sun-fried\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":732,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/732\/monday-links-im-from-missouri\/","url_meta":{"origin":2481,"position":3},"title":"Monday links: I&#8217;m from Missouri . . .","author":"Greg Swann","date":"December 4, 2006","format":false,"excerpt":"Two of the posts in the Carnival of Real Estate really popped for me. Toby Boyce at Sadie's Take on Delaware Ohio explores the reasons why a buyer's market in real estate seems so bizarre. And Bryant Tutas at ActiveRain teaches sellers what they knew all along. Have I mentioned\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3245,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3245\/the-just-exactly-how-dumb-are-you-realtor-spam-of-the-day-piggy-back-riding-through-the-grave-yards-of-real-estate\/","url_meta":{"origin":2481,"position":4},"title":"The just-exactly-how-dumb-are-you Realtor-spam of the day: Piggy-back riding through the grave-yards of real estate","author":"Greg Swann","date":"June 19, 2008","format":false,"excerpt":"Okay, we'll start with a certified Vegas-quality stand-up joke: So I got this piece of spam email that said, \"Make love to your wife like a pro!\" I thought that sounded like a good idea, so I locked her in a closet and stole her purse. [Ba-dum-bump!] This is a\u2026","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3412,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3412\/bearing-the-sacred-mantle-of-insolence-in-the-parliament-of-whores-win-a-free-set-of-bloodhoundblog-unchained-dvds-in-the-just-exactly-how-dumb-are-you-realtor-scam-of-the-week-contest\/","url_meta":{"origin":2481,"position":5},"title":"Bearing the sacred mantle of insolence in the Parliament of Whores: Win one of two free sets of BloodhoundBlog Unchained DVDs in &#8220;The just-exactly-how-dumb-are-you Realtor-scam of the week&#8221; contest!","author":"Greg Swann","date":"July 21, 2008","format":false,"excerpt":"Q: What's the difference between cows and Realtors? A: When they get the urge to be milked, cows don't fly to trade shows at their own expense, wandering from booth to booth with their udders out.Well. I certainly feel vindicated. The RSSPieces clusterfrolic is further proof of the advice I\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2481"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2481\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}