{"id":2482,"date":"2008-01-09T14:14:41","date_gmt":"2008-01-09T21:14:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2482"},"modified":"2008-01-09T14:39:07","modified_gmt":"2008-01-09T21:39:07","slug":"finally-i-have-something-to-blog-about-zillow","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2482\/finally-i-have-something-to-blog-about-zillow\/","title":{"rendered":"Finally – I Have Something To Blog About Zillow"},"content":{"rendered":"

On Hiatus From A Two-Year Zillow Blogging Embargo<\/strong><\/p>\n

I have never blogged about Zillow… or Redfin, for that matter. I’ve always felt that they got more free press than they deserved – not that they don’t deserve some free press, ’cause they do – and as such, there wasn’t anything else I needed to add to the conversation. After all – I only blog if I have something to say.<\/p>\n

Well today I have ended my embargo on Zillow… not only because what I am about to reveal is noteworthy – but because to me – it’s local.<\/p>\n

Network Communications, Inc (NCI) and Zillow.com have announced today that NCI will join the Zillow Listings Feed program to feed 500,000 of its residential listings to Zillow.com daily.<\/p>\n

“NCI is continually looking to expand the opportunity for consumers to interact with our advertiser’s listings when they are shopping for a home,” says Cy Caine, Vice President of Strategy & Business Development, Network Communications, Inc. “As one of the most visited real estate sites on the Web, Zillow.com allows us to offer our advertisers exposure to millions of additional consumers while enhancing the search experience for homebuyers.”<\/p>\n

Zillow Listings Feeds allow brokerages and other listing publishers to post for-sale listings directly to the site in a bulk feed, giving the homes a virtual “for sale” sign for free on Zillow.com. For additional exposure, individual agents can create a free profile page with photos, contact info, and more details about the individual agent – linked directly from each listing.<\/p>\n

Network Communications is in my backyard. They publish several different real estate books, such as “The Real Estate Book”; “Apartment Finder”; “Mature Living Choices”; “Black’s Guide”; “New Home Gardens”; “Atlanta Homes & Lifestyles”; “Enclave”; “Unique Homes”; “Kansas City Homes”; “Atlanta Home Improvement”; “At Home in Arkansas”; “Relocating to Las Vegas”; “Colorado Homes & Lifestyles”; “St. Louis Homes & Lifestyles”; “Seattle Homes & Lifestyles”; and “Mountain Living”. They also provide their online magazine content through LivingChoices.com.<\/p>\n

This is actually good news for agents who advertise in any of these publications, as not only will they have the advertising edge of reaching potential sellers through Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

On Hiatus From A Two-Year Zillow Blogging Embargo I have never blogged about Zillow… or Redfin, for that matter. I’ve always felt that they got more free press than they deserved – not that they don’t deserve some free press, ’cause they do – and as such, there wasn’t anything else I needed to add […]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,19,25],"tags":[],"class_list":{"0":"post-2482","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-technology","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","url_meta":{"origin":2482,"position":0},"title":"Zillow.com enables listing agents to pee on the tree perpetually","author":"Greg Swann","date":"November 14, 2007","format":false,"excerpt":"There has been a ton of Zillow.com \"news\" lately, but mainly I've been ignoring it. News is news when it is something other than PR -- free advertising for the company pushing the press release. In other words, what's-in-it-for-me? -- or for you or for anyone other than the owners\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":877,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/877\/feed-the-starving-realtybot-zillowcom-is-underwhelming-so-far-as-a-national-property-listings-service\/","url_meta":{"origin":2482,"position":1},"title":"Feed the starving Realty.bot: Zillow.com is underwhelming, so far, as a National Property Listings Service . . .","author":"Greg Swann","date":"January 9, 2007","format":false,"excerpt":"I think I have to back off -- for now, at least -- from my earlier expectations for Zillow.com as an incipient National Property Listings Service. To this date, anyway, Zillow's appeal to sellers and listing agents has been underwhelming, at best. As I write, there are 19,250 homes listed\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2801,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2801\/zillowcom-makes-its-first-mls-wide-feed-agreement-and-in-the-process-disintermediates-its-first-idx-cartel\/","url_meta":{"origin":2482,"position":2},"title":"Zillow.com makes its first MLS-wide feed agreement and, in the process, disintermediates its first IDX cartel","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Here's the PR, which the vendor cheerleaders will have reported:*Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2121,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2121\/zillowcom-upgrades-its-advertising-arsenal-allowing-you-to-target-market-the-joneses-you-want-to-keep-up-with\/","url_meta":{"origin":2482,"position":3},"title":"Zillow.com upgrades its advertising arsenal, allowing you to target-market the Joneses you want to keep up with","author":"Greg Swann","date":"October 30, 2007","format":false,"excerpt":"I've been saying this for a long time: Buyers are temporarily interested in listings. Owners are always interested in their homes. Zillow.com wants buyers, hence the move to accept listings feeds. But what they really want are owners, people who will come back to the site again and again, potentially\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1915,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1915\/listings-bulimia-while-it-is-not-yet-ready-to-break-the-vicious-cycle-of-bingeing-and-purging-zillowcom-is-willing-to-nibble-on-your-data-feed-to-try-to-decide-if-it-wants-to-eat-it-later\/","url_meta":{"origin":2482,"position":4},"title":"Listings bulimia? While it is not yet ready to break the vicious cycle of bingeing and purging, Zillow.com is willing to nibble on your data feed to try to decide if it wants to eat it later","author":"Greg Swann","date":"September 11, 2007","format":false,"excerpt":"Zillow.com is getting ready to get ready to take listings data feeds. The X in XML stands for eXtensible, but Zillow and dynamism sleep at opposite ends of the bed. In any case, if you ready to get started getting ready to go, Zillow is prepared to think about undertaking\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1257,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1257\/greg-peeing-on-the-tree-1\/","url_meta":{"origin":2482,"position":5},"title":"Planet Zillow.com: Burgeoning Realty.bot grows, potentially, to become a self-sustaining residential real estate eco-system","author":"Greg Swann","date":"April 3, 2007","format":false,"excerpt":"Here's the news. We'll circle back for details and implications. Zillow.com, the national Realty.bot growing out of the popular automated home valuation service, is releasing a new version of its popular web-based real estate portal tonight. Dubbed Zillow 5, the new functionality comes in three broad categories:Any user of the\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2482"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2482\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}