{"id":2498,"date":"2008-01-14T12:27:27","date_gmt":"2008-01-14T19:27:27","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2498"},"modified":"2008-01-14T12:25:02","modified_gmt":"2008-01-14T19:25:02","slug":"the-odysseus-medal-what-zillow-has-done-is-build-a-business-model-designed-to-work-from-the-ground-up-a-myspace-for-your-home","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2498\/the-odysseus-medal-what-zillow-has-done-is-build-a-business-model-designed-to-work-from-the-ground-up-a-myspace-for-your-home\/","title":{"rendered":"The Odysseus Medal: “What Zillow has done is build a business model designed to work from the ground up, a MySpace for your home…”"},"content":{"rendered":"

The Odysseus Medal this week goes to Kris Berg for Zillow news: Upside-down and dumb like a fox<\/a>:<\/p>\n

Transparency is not just a buzz word anymore but expected, even demanded, by the consumer. The consumer wants information, lots of it, and they want honesty and full-disclosure in its delivery.<\/p>\n

In Zillow’s case, the consumer is both the real estate agent and the homeowner (which makes for one crazy-big target market), and Zillow needs two things to succeed. They need data, sales and “for-sale”, and they need eyeballs. You can’t have they latter without the former, but rather than build their reputation and their inventory by taking the more-traveled route, courting the big real estate brokerages, they have reached this point primarily by appealing to the individual agent. It is the individual agent who is online and socially connected – and blogging. Appealing to us makes us happy, which in turn inspires us to write nice things about Zillow.<\/p>\n

And, instead of pushing the information to the customer, they have given them ownership. What Zillow has done is build a business model designed to work from the ground up, a MySpace for your home. Rather than cling to yesterday’s antiquated marketing practices wherein the customer was slapped silly with a message and expected to respond, they have recognized what so many are resisting. Zillow is recognizing and capitalizing on a new social culture. The conversation is no longer between the guy with something to sell and the guy who might be buying, top down, but between the buyers themselves, upside-down.<\/p><\/blockquote>\n

The Black Pearl Award this week goes to Krista Baker with Does Your Advertising Ask Prospects To Do Too Much?<\/a>:<\/p>\n

When you decided you may be interested in someone romantically, you don’t jump from first date to marriage. Instead, you take the time to get to know the other person – what are their likes and dislikes, strengths and weaknesses, goals and fears. If both of you value the relationship, you may consider taking the relationship a step further – to engagement and then marriage – but likely, several months (or years) have passed before the relationship progresses to this Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

The Odysseus Medal this week goes to Kris Berg for Zillow news: Upside-down and dumb like a fox: Transparency is not just a buzz word anymore but expected, even demanded, by the consumer. The consumer wants information, lots of it, and they want honesty and full-disclosure in its delivery. In Zillow’s case, the consumer is both […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,3,6,5,23],"tags":[],"class_list":{"0":"post-2498","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blog-carnivals","7":"category-blogging","8":"category-marketing","9":"category-real-estate","10":"category-the-odysseus-medal","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2737,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2737\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-23\/","url_meta":{"origin":2498,"position":0},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"March 9, 2008","format":false,"excerpt":"My take is that the most important news this week was Zillow.com's announcement that it will be doing background checks on the loan originators it will be referring to consumers as a part of its forthcoming mortgage product. In consequence, this week's short list is all about Zillow's announcement and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2910,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2910\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-25\/","url_meta":{"origin":2498,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"April 6, 2008","format":false,"excerpt":"We have 14 entries on the short list this week, out of a long long list of 96 posts. I've already decided on the winner of the Odysseus Medal, so I'm not linking that way. This week's Short List is all Zillow Mortgage Marketplace posts, all of them written by\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2494,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2494\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-15\/","url_meta":{"origin":2498,"position":2},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"January 13, 2008","format":false,"excerpt":"A total of 17 entries on the short list this week, out of a long list of 75 posts. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy. Ahem: Please don't spam all your friends to come\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2448,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2448\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-13\/","url_meta":{"origin":2498,"position":3},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"December 30, 2007","format":false,"excerpt":"Only seven entries on the short list this week, but the long list was barely 25 posts. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy. Ahem: Please don't spam all your friends to come and vote\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2474,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2474\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-14\/","url_meta":{"origin":2498,"position":4},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"January 6, 2008","format":false,"excerpt":"A total of 15 entries on the short list this week, out of a long list of 55 posts. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy. Ahem: Please don't spam all your friends to come\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2471,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2471\/announcing-the-odysseus-medal-long-list-of-nominees-widget\/","url_meta":{"origin":2498,"position":5},"title":"Announcing the Odysseus Medal Long List of nominees widget","author":"Greg Swann","date":"January 5, 2008","format":false,"excerpt":"I'm usually not awake when I post at this hour, but I am today. I built a new widget last night that will link to each new Odysseus Medal nominee as it comes in. This is something I've been planning to do for a while, but I took care of\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2498"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2498\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}