{"id":2499,"date":"2008-01-14T16:57:39","date_gmt":"2008-01-14T23:57:39","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2499"},"modified":"2008-01-14T16:57:39","modified_gmt":"2008-01-14T23:57:39","slug":"gannetts-onto-us-with-hyperlocals","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2499\/gannetts-onto-us-with-hyperlocals\/","title":{"rendered":"Gannett’s onto us with Hyperlocals!"},"content":{"rendered":"

A few background facts that need to be entered into evidence:<\/p>\n

a) My wife and I are the PROUD parents of 4 kids.
\nb) All parents with which I associate are PROUD parents. (Vanity thy name is author is accurate, but it has NUTHIN on vanity thy name is parent-grin)
\nc) Gannett’s 86 newspapers plus USA Today are locked in a desperate battle for advertising revenue both for newspapers and increasingly online. (All battles for revenue are desperate, no?)
\nd) They are getting creative at attracting eyeballs and MAY actually be listening to some luminaries in the journalism business who have crossed over to blogging success. James Lileks<\/a> comes to mind. (He lost his column at the Minneapolis Star-Tribune despite being arguably the best blogging asset they had and one of the brightest minds in how to effect the organizational change they needed. He specifically called for them to “go local”.)<\/p>\n

OK- So I was at work the other day and I get a call from my wife that our 16 year old son is going to be interviewed and have a two page article done about him in the paper. I inquire from Jen which paper and she replies the Courier Journal. I ask if they have told her which section. She says, the Southern Indiana Clark county section. Hmmm…Interesting. I just heard from a friend at church that his child was recently featured in the Floyd county section…sense a pattern here?<\/p>\n

Apparently the reporters have called the local high schools from all over the area and are asking for kids with interesting background stories or who are “exceptional” to do stories about. They are being featured in a way that EVERY parent will tell their friends, family, church congregation and every other local person who knows our family. Very cool.<\/p>\n

The article on our son will be published this coming Wednesday. <\/p>\n

Other expose’s are being written on LOCAL issues that will appeal to the neighborhood crowd. They are specifically being for the “town square” as opposed to the “rip and read” AP stories.<\/p>\n

So the take home lesson from this? REALTORS do not “own” the eyeballs Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A few background facts that need to be entered into evidence: a) My wife and I are the PROUD parents of 4 kids. b) All parents with which I associate are PROUD parents. (Vanity thy name is author is accurate, but it has NUTHIN on vanity thy name is parent-grin) c) Gannett’s 86 newspapers plus […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[32,34,33],"class_list":{"0":"post-2499","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"tag-gannett","10":"tag-hyperlocal-blogging","11":"tag-real-estate-blogs","13":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5085,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5085\/a-blog-is-a-place-to-connect-locallypart-1\/","url_meta":{"origin":2499,"position":0},"title":"a Blog is a Place to Connect (locally)…part 1","author":"Eric Blackwell","date":"October 18, 2008","format":false,"excerpt":"I recently wrote here on this blog about the need to go beyond REALTOR to REALTOR linking and that a blog, properly implemented could be a GREAT way to attract local RELATIONSHIPS and thus links. I also wrote recently on my blog about the fall of the newspapers, the vacuum\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12890,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12890\/sometimes-ya-just-gotta-say-wtf-nutsville\/","url_meta":{"origin":2499,"position":1},"title":"Sometimes ya just gotta say, “WTF-nutsville?”","author":"Brian Brady","date":"August 11, 2010","format":false,"excerpt":"The Obama Adminstration's henchmen are whining about the proliferation of new media , in a Vanity Fair article and I just couldn't resist poking some fun at the irony of their complaints and the foreshadowing of the \"perfect business\" in an economy they \"design\" First, they bitch about the stamina\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1471,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1471\/newspapers-are-here-to-stay-i-read-all-about-it-on-line\/","url_meta":{"origin":2499,"position":2},"title":"Newspapers are here to stay: I read all about it on-line","author":"Greg Swann","date":"May 25, 2007","format":false,"excerpt":"From the Wall Street Journal On-line (you can't make this stuff up):Even a 30-inch screen can't match the readability of what cheaply spits out of a printing press. I really believe that the copy protection mechanism for newspapers is their consumer interface, in the form of ink spurted on newsprint.The\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":991,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/991\/super-bowl-dont-you-know-that-theres-a-carnival-of-real-estate-going-on\/","url_meta":{"origin":2499,"position":3},"title":"Super Bowl? But there’s a Carnival of Real Estate going on . . . !","author":"Greg Swann","date":"February 5, 2007","format":false,"excerpt":"On second thought, maybe we are the nerdliest joint on the RE.net. I actually watched much of the Super Bowl yesterday, but it was only because it was coming between me and the judging for the Carnival of Real Estate. BloodhoundBlog is host to the 28th edition of the Carnival,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2252,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2252\/a-proud-day-for-proud-bloodhounds-jay-thompson-joins-the-pack\/","url_meta":{"origin":2499,"position":4},"title":"A proud day for proud Bloodhounds: Jay Thompson joins the pack","author":"Greg Swann","date":"November 23, 2007","format":false,"excerpt":"Everything's all right until something goes wrong. You child takes a bad fall and broken bone tears through the flesh and skin. A jet engine on your vacation flight flames out. You took the wrong road in a driving rain and now you're up to your hubcaps in mud. Jay\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":688,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/688\/furious-fusillades-of-blistering-bubblehead-flatulence-foghorn-leghorn-declares-war\/","url_meta":{"origin":2499,"position":5},"title":"Furious fusillades of blistering BubbleHead flatulence: Foghorn Leghorn declares “WAR!”","author":"Greg Swann","date":"November 26, 2006","format":false,"excerpt":"Well. That was even more lame than I expected. Foghorn Leghorn--er, Keith at HousingPanic has declared war by commanding his troops to... read. And to read BloodhoundBlog of all things! Yeah, that'll work... The specific marching orders are pretty stupid, but that's hardly a surprise. The troops are supposed to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2499"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2499\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}