{"id":2500,"date":"2008-01-14T21:54:57","date_gmt":"2008-01-15T04:54:57","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2500"},"modified":"2008-01-14T21:56:59","modified_gmt":"2008-01-15T04:56:59","slug":"the-future-of-the-fishwrap-classifieds","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2500\/the-future-of-the-fishwrap-classifieds\/","title":{"rendered":"The Future of the Fishwrap Classifieds"},"content":{"rendered":"

Fishwrap:<\/strong> Thank you for calling the classified sales department of the Middletown Journal, Southern Middle County’s premier newspaper. How may I help you today?<\/p>\n

REALTOR:<\/strong> Good morning, this is Bill Smith from Middletown Fine Properties, over on Pennsylvania Avenue. I just took a new listing and am holding an open house this Saturday.<\/p>\n

Fishwrap:<\/strong> Congratulations, Bill! I’m sure you’ll sell that home in no time with our new Strategic Selling Program, here at the Journal.<\/p>\n

REALTOR:<\/strong> Hmmmm…what’s up with that? Did you drop your classified advertising rates now that more people are going online to start their home search?<\/p>\n

Fishwrap:<\/strong> Well, Bill, we actually raised our rates because of the added value we’re bringing you.<\/p>\n

REALTOR:<\/strong> Added value? Uh, oh. Can’t I just advertise my open house?<\/p>\n

Fishwrap:<\/strong> Bill, you know that 83% of the public is now going online to start their home search, right?<\/p>\n

REALTOR:<\/strong> Uh, yeah. That’s why I subscribe to Realtor.com<\/a><\/p>\n

Fishwrap:<\/strong> We go even better than that. Bill. What used to cost $85 for a classified ad in the Journal, now costs $125…BUT, we distribute your advertisement and listing information to Zillow.com<\/a> and Trulia.com<\/a>. We’ll also write a blog post for you on Activerain.com<\/a>, Realtown.com<\/a>, AND place your listing on Craigslist.org<\/a> for you. We’re a one-stop advertsiing shop for Realtors now! Think of us as your local advertising agency to assist you with online media buys.<\/strong> If you allow us to throw in financing information, from Bank of America, and have them feature it on their real estate center website<\/a>, the cost drops to the original $85!<\/p>\n

REALTOR:<\/strong> …but…but…I use Brian Brady<\/a> for all my client financing.<\/p>\n

Fishwrap:<\/strong> Hold on, Bill. If First American Title places a banner across on your online ads, the cost drops to $55 for what used to cost you $85 ! How’s that sound?<\/p>\n

REALTOR:<\/strong> Well, what has Brian really done for me lately? Furthermore, First American is a great brand name, what have I got to lose? Let’s go for it!<\/p>\n

Fishwrap:<\/strong> Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Fishwrap: Thank you for calling the classified sales department of the Middletown Journal, Southern Middle County’s premier newspaper. How may I help you today? REALTOR: Good morning, this is Bill Smith from Middletown Fine Properties, over on Pennsylvania Avenue. I just took a new listing and am holding an open house this Saturday. Fishwrap: Congratulations, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,30,25],"tags":[],"class_list":{"0":"post-2500","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-supplanting-the-nar","9":"category-zillowcom","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2524,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2524\/the-odysseus-medal-its-not-just-about-the-lender-escrow-officer-and-agent-doing-their-job-its-about-them-doing-their-job-as-a-team\/","url_meta":{"origin":2500,"position":0},"title":"The Odysseus Medal: “It’s not just about the lender, escrow officer, and agent doing their job; its about them doing their job as a team.”","author":"Greg Swann","date":"January 21, 2008","format":false,"excerpt":"The Odysseus Medal this week goes to Trevor Smith for Theology, Postmodernism, and a Different Kind of Buyer:- Postmodernism places value on the journey. Many of my clients are very interested in learning about the process of real estate. They don\u2019t want\u00a0somebody to\u00a0do it for them. They want to be\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2520,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2520\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-16\/","url_meta":{"origin":2500,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"January 20, 2008","format":false,"excerpt":"There are 15 entries on the short list this week, out of a long list of 82 posts. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post, so comparison is easy. Ahem: Please don't spam all your friends to come and\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3302,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3302\/how-can-the-san-diego-union-tribune-compete-against-bloggers-build-sdbackyardcom-and-invite-them-to-contribute\/","url_meta":{"origin":2500,"position":2},"title":"How Can The San Diego Union Tribune Compete Against Bloggers? Build SDBackyard.com and Invite Them To Contribute","author":"Brian Brady","date":"June 29, 2008","format":false,"excerpt":"SD Backyard.com is the San Diego Union Tribune's answer to competition from citizen journalists.\u00a0\u00a0 I get the majority of my news from the internet but the local fishwrap does a nice job on the obituaries.\u00a0 I'm a serial obituary reader (I love people) so the U-T is my Sunday companion\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2023,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2023\/web-20-catching-a-virus-at-the-local-dance\/","url_meta":{"origin":2500,"position":3},"title":"Web 2.0: Catching a virus at the local dance","author":"Teri Lussier","date":"October 10, 2007","format":false,"excerpt":"\u00a0 Pardon my gushing: I\u00a0adore the Bloodhounds. It's a honor, and yeah still a shock, to see my goofy real estate picture on the contributor's panel, but\u00a0I\u00a0sometimes wonder what unique thing I can bring to the Bloodhound table. I'm not a top producer, I\u2019m not the world\u2019s most opinionated blogger,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":880,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/880\/community-choice-in-real-estate\/","url_meta":{"origin":2500,"position":4},"title":"Community Choice in Real Estate","author":"Russell Shaw","date":"January 10, 2007","format":false,"excerpt":"\"Interested\" wrote: What would be the disadvantage of listing a home with a Realtor who charges a flat fee based on services provided? Brian Brady responded: I'd like to take stab at this question: It's economics. There is a school of thought that suggests that Realtors are clerks; some are.\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6158,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6158\/making-a-scenius-scene-to-make-an-impact-on-your-target-market\/","url_meta":{"origin":2500,"position":5},"title":"Making a Scenius scene to make an impact on your target market","author":"Greg Swann","date":"December 17, 2008","format":false,"excerpt":"Lender Bob says, \"Hey, I'm a lender. I want to get Realtors to notice me. Hell, I want to get in front of them so often they can't forget me. What can I do?\" Realtor Beth chimes in with, \"He's got the right idea. I'm a Realtor. I've got a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2500"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2500\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}