{"id":2511,"date":"2008-01-18T00:59:40","date_gmt":"2008-01-18T07:59:40","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2511"},"modified":"2008-01-18T01:03:30","modified_gmt":"2008-01-18T08:03:30","slug":"real-estate-weblogging-101-wringing-actual-commerce-out-of-your-commercial-weblog","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2511\/real-estate-weblogging-101-wringing-actual-commerce-out-of-your-commercial-weblog\/","title":{"rendered":"Real Estate Weblogging 101: Wringing actual commerce out of your commercial weblog"},"content":{"rendered":"

I’m engaged in a debate with Dustin Luther at his place<\/a>, but the issues are important enough that I want to highlight some of my remarks here. The meta-issue: Is linking back and forth among real estate weblogs an effective marketing strategy for a consumer-focused, client-seeking real estate weblog, or do other marketing techniques offer greater promise of financial rewards?<\/p>\n

Notably:<\/p>\n

[S]earch engines are suboptimal as a source of traffic for niche-based, consumer-focused weblogs. They’re going to get their long-tail searches anyway, but search-engine borne visitors are loosely-motivated and rapidly-bouncing. The objective should be to build relationships with future clients and to forge alliances that will result in even more of those relationships. Done right, the weblog doesn’t need search engine traffic — and the practitioner is immune to competition.<\/p>\n

Professionals learning from experts is a great idea, which is why BloodhoundBlog is what it is. Professionals chatting with each other, as with Active Rain, is more than anything a pleasant diversion, a plausibly harmless waste of time. Professionals sending their prospects off to BloodhoundBlog or 4realz is a poor marketing strategy.<\/p>\n

I’m sorry, Dustin. You’re simply wrong about this. It is to my benefit that so many locally-focused and hyperlocal weblogs blogroll BloodhoundBlog. But it almost certainly is not to their<\/i> interest, nor is the conversation among such weblogs, nor is the incestuous cronyism among the webloggers — at least not on<\/i> those weblogs. Flying fish don’t actually fly, and there is no rational convergence between fish and fowl.<\/p>\n

Inadvertently, this becomes a commercial for BloodhoundBlog Unchained<\/a>. We won’t teach you how to have fun publicly noodging other weblogs from what should be your office on the internet, but we will<\/i> show you how to run a commercial weblog as a business<\/i>.<\/p><\/blockquote>\n

More:<\/p>\n

The larger topic is interesting to me, though, so maybe I’ll write about it. There is an extent to which the RCG model does a disservice to the idea of real estate weblogging. I make a point of telling our readers that what BloodhoundBlog does is not<\/i> what they should do. Many of the major RE.net weblogs are modeled on RCG to greater and Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I’m engaged in a debate with Dustin Luther at his place, but the issues are important enough that I want to highlight some of my remarks here. The meta-issue: Is linking back and forth among real estate weblogs an effective marketing strategy for a consumer-focused, client-seeking real estate weblog, or do other marketing techniques offer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-2511","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1644,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1644\/ignore-the-so-called-experts-blogrolls-are-good-mkay\/","url_meta":{"origin":2511,"position":0},"title":"Ignore the so-called experts: Blogrolls are good, m’kay?","author":"Greg Swann","date":"July 10, 2007","format":false,"excerpt":"No one is better suited for a discussion of the value of blogrolls in viral weblogging than South Park's Mr. Mackey. (\"Drugs are bad, m'kay?\") Some supposed experts have done extensive research by reading other weblogs and they have come up with (and reiterated) this startling conclusion: \"Blogrolls are bad,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":701,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/701\/one-more-hound-on-the-trail\/","url_meta":{"origin":2511,"position":1},"title":"One more hound on the trail . . .","author":"Greg Swann","date":"November 28, 2006","format":false,"excerpt":"We're adding one more contributor to our roster today: Ronan Doyle lives in Boston and works as an advertising agency creative executive. He loves distinctive homes and is building his wealth house by house: Search, buy, improve, enjoy, sell -- then repeat the process. Ronan know more about houses --\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":864,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/864\/think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests\/","url_meta":{"origin":2511,"position":2},"title":"Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests . . .","author":"Greg Swann","date":"January 6, 2007","format":false,"excerpt":"BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And -- guess what? -- our audience, by an overwhelming majority, consists of real estate professionals nationwide. Here's the bad news: If you have a real estate weblog, the chances are excellent that your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1211,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1211\/the-potentially-canonical-list-of-real-estate-weblogs-grows-to-a-respectable-level-of-inadequacy\/","url_meta":{"origin":2511,"position":3},"title":"The potentially-canonical list of real estate weblogs grows to a respectable level of inadequacy","author":"Greg Swann","date":"March 25, 2007","format":false,"excerpt":"The potentially-canonical list of real estate weblogs has grown again. I tend to maintain it daily in my own surfing, but I've been dealing with emailed additions in batches. I keep meaning to have Cameron write a form to streamline that process. In any case, look it over when you\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1495,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1495\/the-potentially-canonical-list-of-real-estate-weblogs-has-grown-but-not-as-fast-as-the-renet\/","url_meta":{"origin":2511,"position":4},"title":"The potentially-canonical list of real estate weblogs has grown, but not as fast as the RE.net","author":"Greg Swann","date":"June 2, 2007","format":false,"excerpt":"The potentially-canonical list of real estate weblogs has been updated, the first time I've gotten to it in about two months. I'm sure it's not growing as fast as the RE.net, so I need to come up with a more streamlined way of maintaining it. Robert Melton at Pittsburgh Home\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":527,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/527\/real-estate-weblogs-and-the-google-sandbox-of-doom\/","url_meta":{"origin":2511,"position":5},"title":"Real estate weblogs and the Google Sandbox of Doom . . .","author":"Greg Swann","date":"October 11, 2006","format":false,"excerpt":"I have a new domain going live tonight, the first custom web site we have done for a real estate listing built as a weblog instead of a static web site. When we talked about this before, Free the Drones wondered if custom web sites might get lost for a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2511"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2511\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}