{"id":2530,"date":"2008-01-22T19:01:08","date_gmt":"2008-01-23T02:01:08","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2530"},"modified":"2008-01-22T22:25:56","modified_gmt":"2008-01-23T05:25:56","slug":"housevaluescom-invades-activeraincom-guerilla-warfare-needed","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2530\/housevaluescom-invades-activeraincom-guerilla-warfare-needed\/","title":{"rendered":"Housevalues.com Invades Activerain.com: Guerilla Warfare Needed"},"content":{"rendered":"

Housevalues.com invested close to $3 million in Activerain.com. I chuckled about the irony of a lead company paying for leads<\/a>, yesterday. I also reported that the Active Rain community was politely swallowing this shocking news. You see, for 18 months, the little purple pill has always been, “If you blog it, they will come” (‘they’ meaning customers).<\/p>\n

Jon Washburn’s community press release<\/a> generated comments like this one, posted by Ann Cummings<\/a>:<\/p>\n

Congratulations on the funding. Like others, I’m no fan at all of any lead generation companies. And I’m glad to read Mike Nelson’s comment above about this not being that kind of opportunity for them nor an advertising opportunity for them. That was a concern of mine when I saw this announcement over on BloodHound earlier. Thanks for the clarification, Mike.<\/em><\/p>\n

I hope this funding allows you to bring all kinds of great positive things to AR and Localism – that would be terrific indeed!!<\/em><\/p>\n

Ann<\/em><\/p>\n

No surprise there. Ann’s a nice lady and adopted the cautiously optimistic attitude I would expect from her. She’s hoping for the best but ready for the worst (if it happens).<\/p>\n

Later, demons were exorcised by some (understandably) jaded members who felt that Housevalues “took” their money by promising a product that failed to deliver. On cue, the Housevalues advocates expressed their opinions. Greg Nino<\/a> from Houston said:<\/p>\n

House Values or any other lead generation company is the <\/em>current future<\/em>. In case anyone needs to be reminded, the Internet is where prospects turn into dollars and sense. A lead that comes from your computer or how it gets in you contact management system is a mute point. What does matter is that House Values has been instrumental in launching careers for some and sadly not able to spoil others.<\/em><\/p>\n

I have concern for anyone outside my market who claims Internet leads are either a waste of time or a waste of money. Effort being <\/em>left out<\/em> because that is what usually is for the typical naysayer. If your in my market carry on with your thoughts. I Read more<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Housevalues.com invested close to $3 million in Activerain.com. I chuckled about the irony of a lead company paying for leads, yesterday. I also reported that the Active Rain community was politely swallowing this shocking news. You see, for 18 months, the little purple pill has always been, “If you blog it, they will come” (‘they’ […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,6,16],"tags":[],"class_list":["post-2530","post","type-post","status-publish","format-standard","hentry","category-blogging","category-marketing","category-weblogging-101","no-featured-image"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2526,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2526\/activeraincom-and-housevaluescom-the-ultimate-irony\/","url_meta":{"origin":2530,"position":0},"title":"Activerain.com and HouseValues.com- The Ultimate Irony","author":"Brian Brady","date":"January 21, 2008","format":false,"excerpt":"Activerain.com received a capital infusion to the tune of $2.75 million from Housevalues.com. It was announced on Inman News, posted here, on BHB, and explained on Activerain. Housevalues has suffered an erosion of market value since its post-IPO \"pop\" in early 2005. It added 50% from its IPO price and\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2542,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2542\/the-odysseus-medal-competition-voting-for-the-peoples-choice-award-is-open-17\/","url_meta":{"origin":2530,"position":1},"title":"The Odysseus Medal competition — Voting for the People’s Choice Award is open","author":"Greg Swann","date":"January 27, 2008","format":false,"excerpt":"There are 18 entries on the short list this week, out of a long list of 78 posts. A lot of news, so a longer short-list. Upside: A boatload of fascinating reading. Vote for the People's Choice Award here. You can use the voting interface to see each nominated post,\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":945,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/945\/would-today-be-a-good-day-to-ask-these-folks-if-they-want-a-free-cma\/","url_meta":{"origin":2530,"position":2},"title":"Would today be a good day to ask these folks if they want a “free” CMA?","author":"Greg Swann","date":"January 25, 2007","format":false,"excerpt":"HouseValues.com lays off 60 employees. Technorati Tags: real estate, real estate marketing","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":196,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/196\/psst-buddy-wanna-buy-some-leads\/","url_meta":{"origin":2530,"position":3},"title":"Psst, buddy . . . Wanna buy some leads?","author":"Greg Swann","date":"August 10, 2006","format":false,"excerpt":"So I got spammed by Realtor.com this morning. Turns out that they're not soaking enough money out of us already for the privilege of repackaging the content we provide to them. Now they want to sell us CMA leads, a la HouseValues.com. These leads would have stunk pre-Zillow, but I\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":954,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/954\/disintermediation-where-oh-yeah\/","url_meta":{"origin":2530,"position":4},"title":"Disintermediation where? Oh, yeah . . .","author":"Greg Swann","date":"January 27, 2007","format":false,"excerpt":"HouseValues.com is laying off 60 employees. Why? Zillow.com. Year-over-year, mainstream media job cuts are up by 88%. Why? Ahem... The question I asked was: How much future is there in a job that millions of very smart people are willing to do for free? But, but, but! Surely the work\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2523,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2523\/active-rain-gets-275-million-in-funding-from-housevaluescom\/","url_meta":{"origin":2530,"position":5},"title":"Active Rain gets $2.75 million in funding — from HouseValues.com","author":"Greg Swann","date":"January 21, 2008","format":false,"excerpt":"Jonathan Washburn:ActiveRain has accepted a\u00a0minority capital investment from HouseValues designed to help us grow and become more of what we had always hoped we could be. \u00a0 A great deal of thought and consideration went into this decision. I\u2019d like to share some of that with you.\u00a0\u00a0\u00a0 \u00a0 2007 taught\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2530"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2530\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}