{"id":2546,"date":"2008-01-28T23:04:07","date_gmt":"2008-01-29T06:04:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2546"},"modified":"2008-01-28T23:04:07","modified_gmt":"2008-01-29T06:04:07","slug":"principles-of-flight-and-real-estate-getting-off-the-ground","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2546\/principles-of-flight-and-real-estate-getting-off-the-ground\/","title":{"rendered":"Principles of Flight and Real Estate &#8212; Getting Off the Ground"},"content":{"rendered":"<p>I&#8217;ve seen in the real estate business the rough equivalent of what my grandma saw in her lifetime with flight. Born in 1909 she saw in real time the embryonic stage of flight. The first successful flight was only six years before her birth. 60 short years later she watched, on a &#8216;machine&#8217; not in existence until she&#8217;d been married and had four children (three on her front porch), American men land on the moon and come back safely.<\/p>\n<p>Think of where real estate brokerage was 40 years ago. I&#8217;d compare it to the planes used in World War I. The MLS existed, but was in book\/magazine form delivered by truck, supplemented thrice weekly on paper held together by staples. The establishment of farms for Heaven&#8217;s sake, was a huge break through! Knock on the same doors every month? Why would anyone do that on purpose?<\/p>\n<p>There were no teams, not even the biggest thinkers created teams, even in the &#8217;70&#8217;s. (at least that I can recall) The team itself was another development thought by most as <em>staggeringly forward thinking<\/em>. My father didn&#8217;t use for sale signs and he was thought of as a maverick. \ud83d\ude42 We&#8217;ve seen the rise of franchises which came like a herd of buffaloes in the &#8217;70&#8217;s. Some still exist, most don&#8217;t, but the franchise has remained as a significant player. <\/p>\n<p>The first time i heard of an agent being paid a 70% commission split by their broker I thought it was a joke. It was real. It was the beginning of what we see today. 100% commission offices with &#8216;desk&#8217; fees. In-house service companies &#8212; title, lenders, escrow, etc. The shift from the broker\/owner being the god of all things to the producing agent should have been predictable. The tail wagging the dog is at least in part <em>why we&#8217;re here today<\/em>. Most high producing agents would fall flat on their faces if they&#8217;d been forced to open their own companies. But that&#8217;s another post altogether. <\/p>\n<p><strong>Where exactly is here?<\/strong> <\/p>\n<p>It&#8217;s <em>business models<\/em> we&#8217;d of laughed at 40 years ago. <em>Marketing<\/em> not hinted at on TV shows <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2546\/principles-of-flight-and-real-estate-getting-off-the-ground\/#more-2546\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve seen in the real estate business the rough equivalent of what my grandma saw in her lifetime with flight. Born in 1909 she saw in real time the embryonic stage of flight. The first successful flight was only six years before her birth. 60 short years later she watched, on a &#8216;machine&#8217; not in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[6,5,10],"tags":[],"class_list":{"0":"post-2546","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-marketing","7":"category-real-estate","8":"category-realty-reality","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":16972,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/16972\/overnight-news-lets-roll\/","url_meta":{"origin":2546,"position":0},"title":"Overnight News: \u201cLet\u2019s roll.\u201d","author":"Greg Swann","date":"September 11, 2020","format":false,"excerpt":"HousingWire: The upside of the urban exodus: Zillow: Nearly 2 million renters can become homeowners, thanks to telecommuting. Forbes: WeWork Bets On Outdoor Spaces For The COVID Era. Forbes: Six Ways Agents And Brokers Can Evolve To Build Better Brokerages. CNBC: Mortgage lenders just saw record profit, and expect to\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":72,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/72\/lets-go-get-sued-again\/","url_meta":{"origin":2546,"position":1},"title":"Let&#8217;s go get sued again&#8230;","author":"Greg Swann","date":"July 6, 2006","format":false,"excerpt":"Before we hopped our Southwest flight to Sin City, I had time to read but not comment upon this bit by Catherine Reagor of the Arizona Republic. The truth is, it gets hard to care after a while. Whether the Republic's real estate reporting is completely tendentious, completely uninformed or\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18034,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18034\/overnight-news-what-new-little-riot-lies-will-the-real-estate-press-concoct-when-derek-chauvin-is-acquitted\/","url_meta":{"origin":2546,"position":2},"title":"Overnight News: What new \u2018little riot lies\u2019 will the real estate press concoct when Derek Chauvin is\u00a0acquitted?","author":"Greg Swann","date":"April 8, 2021","format":false,"excerpt":"I've had great fun mocking Redfin, Zillow and the real estate press for their refusal to acknowledge and come to grips with the riot-incited flight to safety in American residential real estate. Of course, the frenzied suburban home-buyers make matters easier for them by shading the truth about their motivations,\u2026","rel":"","context":"In &quot;Group Therapy&quot;","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":18043,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18043\/overnight-news-if-you-cannot-possibly-admit-that-the-ants-are-fleeing-the-grasshoppers-what-do-you-call-the-last-year-the-great-reshuffling\/","url_meta":{"origin":2546,"position":3},"title":"Overnight News: If you cannot possibly admit that the Ants are fleeing the Grasshoppers, what do you call the last year? \u201cThe Great Reshuffling\u201d","author":"Greg Swann","date":"April 12, 2021","format":false,"excerpt":"What's \"The Great Reshuffling\"? That, apparently, is the name that is to be given to the lies about why so many Americans have moved since May 25th, 2020. Given the way these propaganda campaigns go, I would look into Critical Theory or \"Great Reset\" literature for the origin of the\u2026","rel":"","context":"In &quot;Group Therapy&quot;","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":2252,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2252\/a-proud-day-for-proud-bloodhounds-jay-thompson-joins-the-pack\/","url_meta":{"origin":2546,"position":4},"title":"A proud day for proud Bloodhounds: Jay Thompson joins the pack","author":"Greg Swann","date":"November 23, 2007","format":false,"excerpt":"Everything's all right until something goes wrong. You child takes a bad fall and broken bone tears through the flesh and skin. A jet engine on your vacation flight flames out. You took the wrong road in a driving rain and now you're up to your hubcaps in mud. Jay\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3139,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3139\/kevin-wilhelm-on-the-first-day-of-bloodhoundblog-unchained-today-was-the-first-day-which-was-meant-to-be-a-bonus-day-but-if-it-ended-today-it-would-be-worth-the-money-period\/","url_meta":{"origin":2546,"position":5},"title":"Kevin Wilhelm on the first day of BloodhoundBlog Unchained: &#8220;Today was the first day, which was meant to be a bonus day. But if it ended today, it would be worth the money, period.&#8221;","author":"Greg Swann","date":"May 18, 2008","format":false,"excerpt":"We planned these video clips as a way of communicating Web 2.0 ideas by effecting Web 2.0 ideas. Kevin Wilhelm, shown below, seems to make our point for us: Here's Bloodhound Teri Lussier, Saturday night, after a long flight and a day in the desert: Real estate coach Jan O'Brien\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2546"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2546\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}