{"id":2549,"date":"2008-01-29T19:18:07","date_gmt":"2008-01-30T02:18:07","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2549"},"modified":"2008-01-29T19:22:33","modified_gmt":"2008-01-30T02:22:33","slug":"want-to-learn-how-to-sniff-out-bias-in-the-mainstream-media-follow-your-nose-all-the-way-to-yosemite","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2549\/want-to-learn-how-to-sniff-out-bias-in-the-mainstream-media-follow-your-nose-all-the-way-to-yosemite\/","title":{"rendered":"Want to learn how to sniff out bias in the mainstream media? Follow your nose &#8212; all the way to Yosemite"},"content":{"rendered":"<p><a href=\"http:\/\/blog.seattlepi.nwsource.com\/venture\/archives\/130588.asp?source=rss\" target=\"_blank\">John Cook<\/a> fingered <a href=\"http:\/\/www.forbes.com\/forbes\/2008\/0211\/066.html\" target=\"_blank\">this mash note to Redfin.com in <i>Forbes<\/i> Magazine<\/a>. More of the same four-legs-good, two-legs-bad crap we expect from the mainstream media, but it&#8217;s short enough that the bias is almost too obvious.<\/p>\n<p>Consider the attributions for quotes:<\/p>\n<ul>\n<li>&#8220;says Kelman, 37&#8221;\n<\/li>\n<li>&#8220;Kelman says.&#8221;\n<\/li>\n<li>&#8220;one Redfin representative wrote recently&#8221;\n<\/li>\n<li>&#8220;read another posting&#8221;\n<\/li>\n<li>&#8220;says Steven Del Bianco&#8221;<\/li>\n<\/ul>\n<p>These are all people of whom the writer approves.<\/p>\n<p>But you can&#8217;t write a morality play without a villain, so take note of this item, quoted in full:<\/p>\n<blockquote><p>&#8220;In our area the consumer is savvy enough to know that they want value and a high-quality agent,&#8221; sniffs Gary Bulanti, a Realtor with Alain Pinel Realtors in Menlo Park, Calif.<\/p><\/blockquote>\n<p>Did you sniff out that &#8220;sniffs&#8221;? Kelman says, then says again. Redfin&#8217;s minions write and post. Even investors in past failed discount brokerages get to have their &#8220;say,&#8221; as it were. But if you are anti-Redfin in even the smallest way, you sniff &#8212; you bloated, soul-sucking, counter-revolutionary pig!<\/p>\n<p>It&#8217;s all one, really. Redfin will either make money or it won&#8217;t, and, in the long run, if it endures into a long run, it will become more like traditional real estate even as traditional real estate becomes more like Redfin.<\/p>\n<p>But just stop for a moment to take account of this:<\/p>\n<blockquote><p>In a national forest near Yosemite National Park someone affixed fake Redfin bumper stickers to signs, trees and rocks to make the company look like a shameless promoter and defiler of the environment. After Redfin staffers removed the stickers, which they have never used to pitch the Seattle company, the trickster started tossing the signs, attached to weights, into branches of sequoias.<\/p><\/blockquote>\n<p>First we have some some kind of demented, Edward Abbee-like monkey-wrenching counter-revolutionary pig of a Realtor, who traipses off from densely-populated Seattle to a national frolicking forest to smear Redfin. And then we have a yellow school-bus full of happy, happy Redfinions &#8212; red caps, blue kerchiefs, khaki tunics and cargo shorts &#8212;  racing off to that same forest to repair this horrendous damage to the natural world, praying all the while to Gaia to heal the deeper wound. On the way home they sing <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2549\/want-to-learn-how-to-sniff-out-bias-in-the-mainstream-media-follow-your-nose-all-the-way-to-yosemite\/#more-2549\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>John Cook fingered this mash note to Redfin.com in Forbes Magazine. More of the same four-legs-good, two-legs-bad crap we expect from the mainstream media, but it&#8217;s short enough that the bias is almost too obvious. Consider the attributions for quotes: &#8220;says Kelman, 37&#8221; &#8220;Kelman says.&#8221; &#8220;one Redfin representative wrote recently&#8221; &#8220;read another posting&#8221; &#8220;says Steven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,27,19],"tags":[],"class_list":{"0":"post-2549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-redfincom","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1031,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1031\/redfincoms-ceo-glenn-kelman-what-if-the-parasites-had-to-eat-the-parasites\/","url_meta":{"origin":2549,"position":0},"title":"Redfin.com&#8217;s CEO Glenn Kelman: &#8220;What if the parasites had to eat the parasites?&#8221;","author":"Greg Swann","date":"February 10, 2007","format":false,"excerpt":"It's been a Redfin week for us. Kris Berg recorded her podcast with Glenn Kelman last week and I spent much of my spare time this week dealing with it. Allen Butler dealt with the audio quality, and then Cathleen and I went through the recording, pulling out apposite quotes\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2832,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2832\/redfincom-beats-the-field-again-this-time-in-both-seattle-and-san-francisco-buyers-pay-less-and-reap-commission-rebates-too\/","url_meta":{"origin":2549,"position":1},"title":"Redfin.com beats the field again, this time in both Seattle and San Francisco: Buyers pay less and reap commission rebates, too","author":"Greg Swann","date":"March 25, 2008","format":false,"excerpt":"Redfin.com has news this midnight, but it's the sort of thing I would normally ignore: It's basically the kind of rah-rah-for-us stuff I leave for the vendor cheerleaders and the mainstream media. But: I gave Redfin a lot of grief last year when they made a similar announcement, so today\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6907,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6907\/video-clips-of-redfincom-ceo-glenn-kelman-from-the-bloodhoundblog-unchained-preview-event-in-seattle\/","url_meta":{"origin":2549,"position":2},"title":"Video clips of Redfin.com CEO Glenn Kelman from the BloodhoundBlog Unchained preview event in Seattle","author":"Greg Swann","date":"February 15, 2009","format":false,"excerpt":"Marlow Harris of 360Digest.com took these clips of Redfin's Glenn Kelman as he spoke with us Thursday afternoon at Zillow.com headquarters in Seattle: Technorati Tags: BloodhoundBlog Unchained, disintermediation, real estate, real estate marketing, Redfin.com","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":290,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/290\/dissecting-glenn-kelman-of-redfincom\/","url_meta":{"origin":2549,"position":3},"title":"Dissecting Glenn Kelman of Redfin.com . . .","author":"Greg Swann","date":"September 5, 2006","format":false,"excerpt":"From comments at Rain City Guide. I didn't address this weblog entry from Redfin.com CEO and broker Glenn Kelman because I wasn't sure how to strike a balance. But today, Dustin Luther offered this:For those that haven't seen Glenn's comments on his blog, I highly recommend heading over to this\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3154,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3154\/what-happens-when-a-lion-of-the-industry-sticks-his-head-in-the-lions-own-mouth-glenn-kelman-joins-bloodhoundblog-as-a-contributor\/","url_meta":{"origin":2549,"position":4},"title":"What happens when a lion of the industry sticks his head in the lion&#8217;s own mouth? Glenn Kelman joins BloodhoundBlog as a contributor","author":"Greg Swann","date":"May 21, 2008","format":false,"excerpt":"This is one of those completely obvious ideas that only takes about a year to bubble up to the surface: We write about the real estate industry. We are not very shy about advocating change in the real estate industry. Redfin.com CEO Glenn Kelman is one of the key exponents\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1069,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1069\/redfincoms-glenn-kelman-issues-a-non-apology-apology-this-is-what-it-sounds-like-when-pigs-fly\/","url_meta":{"origin":2549,"position":5},"title":"Redfin.com&#8217;s Glenn Kelman issues a non-apology apology: This is what it sounds like when pigs fly . . .","author":"Greg Swann","date":"February 23, 2007","format":false,"excerpt":"Oh, good grief... If Redfin.com wants to make peace with the real estate industry, all it has to do is hold up its end. If it wants to be a cowbird bottom-feeding parasite -- defaulting on its responsibilities and disbursing that default as \"savings\" -- it has to live with\u2026","rel":"","context":"In &quot;Blogging&quot;","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2549"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2549\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}