I’m thinking the lending product, whatever it turns out to be, is going to involve some kind of Customer Relationship Management\/Transaction Management component anyway. And what does everyone say made it worthwhile to drink the HouseValues.com KoolAde? Yep — CRM\/TM.<\/p>\n
Here’s my big-picture take: If you’re in any sort of business where the added-cost per additional increment approaches zero — all of TP’s costs are accounted for by customer #1, transaction #1; after that, they’re storing and swapping electrons — watch out. Anyone who is willing to eat your front-loaded costs can eat your lunch.<\/p>\n
What’s the counter-measure? Price your product at zero. The plausible alternative to free is not-only-free-but-WAY-better. Otherwise, your installed-base should stay put, with all the new converts up for grabs. That’s a first-mover advantage, provided the first-mover stays nimble. Welcome to the Web 2.0 world…
\n<\/p>\n
Technorati Tags: disintermediation<\/a>, real estate<\/a>, real estate marketing<\/a>, technology<\/a>, Zillow.com<\/a><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" I’m thinking the lending product, whatever it turns out to be, is going to involve some kind of Customer Relationship Management\/Transaction Management component anyway. And what does everyone say made it worthwhile to drink the HouseValues.com KoolAde? Yep — CRM\/TM. Here’s my big-picture take: If you’re in any sort of business where the added-cost per […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-2585","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":188,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/188\/tell-the-world-zillowcom-is-bunk\/","url_meta":{"origin":2585,"position":0},"title":"Tell the world: Zillow.com is bunk . . .","author":"Greg Swann","date":"August 8, 2006","format":false,"excerpt":"I wrote Debunking Zillow.com on July 25th, two weeks ago today. Without being arcane or technical, I think it completely demolishes the idea that Zillow.com can -- or ever can -- provide reliable home values. Nathan Hughes at Richmond Business and Commercial News wrote about my post, and, in a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1915,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1915\/listings-bulimia-while-it-is-not-yet-ready-to-break-the-vicious-cycle-of-bingeing-and-purging-zillowcom-is-willing-to-nibble-on-your-data-feed-to-try-to-decide-if-it-wants-to-eat-it-later\/","url_meta":{"origin":2585,"position":1},"title":"Listings bulimia? While it is not yet ready to break the vicious cycle of bingeing and purging, Zillow.com is willing to nibble on your data feed to try to decide if it wants to eat it later","author":"Greg Swann","date":"September 11, 2007","format":false,"excerpt":"Zillow.com is getting ready to get ready to take listings data feeds. The X in XML stands for eXtensible, but Zillow and dynamism sleep at opposite ends of the bed. In any case, if you ready to get started getting ready to go, Zillow is prepared to think about undertaking\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1009,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1009\/fortune-on-zillowcom-they-can-gape-but-they-cant-google\/","url_meta":{"origin":2585,"position":2},"title":"Fortune on Zillow.com: They can gape, but they can’t Google . . .","author":"Greg Swann","date":"February 7, 2007","format":false,"excerpt":"It's possible that I've written more about Zillow.com than any other real estate weblogger. More on why Automated Valuation Methods necessarily stink. More on why the National Community Reinvestment Coalition's shake-down of Zillow.com stinks even worse. More on Zillow.com's new features. If I haven't written more than anyone else, I've\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1574,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1574\/seven-days-of-the-dog-bloodhoundblog-is-the-real-estate-weblog-to-turn-to-for-hard-charging-hard-news-reporting\/","url_meta":{"origin":2585,"position":3},"title":"Seven Days of the Dog: BloodhoundBlog is the real estate weblog to turn to for hard-charging hard news reporting","author":"Greg Swann","date":"June 23, 2007","format":false,"excerpt":"BloodhoundBlog is celebrating its first birthday this coming Friday, so I wanted to take a little time to highlight some of the best work we've done over the last twelve months. There is a limit to how much primary reporting a real estate weblog can do. The webloggers are each\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1344,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1344\/amended-arizona-appraisal-bill-fails-to-pass\/","url_meta":{"origin":2585,"position":4},"title":"Arizona appraisal bill, amended to permit AVMs such as Zillow.com to operate in state, fails to pass","author":"Greg Swann","date":"April 25, 2007","format":false,"excerpt":"Arizona SB 1291 failed to pass Tuesday afternoon in the Arizona House. The bill would have required a two-thirds majority and passed by less than that. I'll post further when I know more. Further notice: Here's what it all means: To have passed, the bill would have had to have\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":55,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/55\/one-year-of-experience-eleven-times\/","url_meta":{"origin":2585,"position":5},"title":"One year of experience eleven times…?","author":"Odysseus","date":"February 25, 2006","format":false,"excerpt":"Our most favorite real estate oracle, Catherine Reagor of the Arizona Republic weighs in with some observations that may actually be as undefended as they are unthought out. In fairness to Ms. Reagor, I'll quote her text as I explore it:Bad news for the many homeowners trying to sell: It's\u2026","rel":"","context":"In "General"","block_context":{"text":"General","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/general\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2585"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2585\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}