{"id":259,"date":"2006-08-28T09:10:44","date_gmt":"2006-08-28T16:10:44","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=259"},"modified":"2006-08-28T15:28:40","modified_gmt":"2006-08-28T22:28:40","slug":"real-estate-weblogging-software","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/259\/real-estate-weblogging-software\/","title":{"rendered":"Real estate weblogging software?"},"content":{"rendered":"

Ardell<\/a> raises the question, and I had the same conversation Friday with a real estate instructor who is taking the plunge into weblogging to demonstrate to a book publisher that she can attract an audience. What she said was, “We’re going to set it up on Blogger.com.”<\/p>\n

Noooooo!<\/p>\n

If you’re doing a cat blog, okay. If the weblog is just something extra to put on your business card, like a real estate designation, okay. But if you’re goal is to build something more lasting than bronze, you need software that can take a beating.<\/p>\n

My take, taking it for what it’s worth: WordPress<\/a>. [URI edited per comment below.]<\/p>\n

It takes some set up, including server-side set-up, and the learning curve is steeper than other options. But it’s a superior weblogging platform right out of the box: Hands-free trackbacks, built-in commenting, spam control — and all those plug-ins. As the lost, lamented 4Realz pointed out, WordPress is a full-blown Content Management System — you can use it to build your whole web site, with an RSS feed for every page if you want. This has SEO implications that keep me up late at night…<\/p>\n

I do have a bias. Given the trade-off between easy-to-use and full-control, I will almost always take full-control. Open source, continuously upgraded and free, a tough combination to beat.<\/p>\n

The sites you really like are almost all in either WordPress or TypePad. If you imagine that you might someday want to move your weblog to something more robust (which WordPress will do for you), why not just start with WordPress to begin with?
\n<\/p>\n

Technorati Tags: blogging<\/a>, real estate<\/a>, real estate marketing<\/a><\/p>\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Ardell raises the question, and I had the same conversation Friday with a real estate instructor who is taking the plunge into weblogging to demonstrate to a book publisher that she can attract an audience. What she said was, “We’re going to set it up on Blogger.com.” Noooooo! If you’re doing a cat blog, okay. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5],"tags":[],"class_list":{"0":"post-259","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":427,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/427\/blogoff-post-50-real-estate-weblogging-write-about-blogging\/","url_meta":{"origin":259,"position":0},"title":"Blogoff Post #50: Real estate weblogging? Write about blogging . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"More from Seth Godin offers 56 tips on how to get traffic for your weblog. Here is tip number thirty-eight:Write about blogging.This may well be the most self-referential medium in the history of media. That's okay. Discursive prose is how we think orderly thoughts, and writing about weblogging is how\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":938,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/938\/podcast-local-results-in-real-estate-weblogging-will-come-from-making-local-connections-not-seo-results\/","url_meta":{"origin":259,"position":1},"title":"Podcast: Local results in real estate weblogging will come from making local connections, not SEO results","author":"Greg Swann","date":"January 24, 2007","format":false,"excerpt":"Cathy and I spent about four hours with the incomparable Russell Shaw last night. We recorded around two hours of our discussions for podcasts I will be putting together in the coming days. I have been planning for a week to do a podcast on the movement toward local content\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":259,"position":2},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1793,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1793\/real-estate-weblogging-to-create-the-kind-of-relationships-that-lead-to-closed-transactions-repeats-and-referrals\/","url_meta":{"origin":259,"position":3},"title":"Real estate weblogging to create the kind of relationships that lead to closed transactions, repeats and referrals","author":"Greg Swann","date":"August 13, 2007","format":false,"excerpt":"Sorry, Michael, but sometimes plumbers gotta talk about pipes. This is Teresa Boardman writing at The Real Estate Tomato:In my humble opinion it isn't about how many people read me. It is about who reads me and why. It is about speaking directly to the clients you prefer working with.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":402,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/402\/blogoff-post-25-real-estate-weblogging-who-knew\/","url_meta":{"origin":259,"position":4},"title":"Blogoff Post #25: Real estate weblogging? Who knew . . . ?","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Online Marketing Blog's \"25 Tips for Marketing Your Blog\", here is tip number nineteen:Post regularly. If it's a news oriented blog, 3-5 times per day. If it's an authoritative blog, 3-5 times per week, but each post must be unique and high value.This is hard. Not what I'm\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1030,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1030\/podcast-dustin-luthers-real-estate-weblogging-seminar-part-i\/","url_meta":{"origin":259,"position":5},"title":"Podcast: Dustin Luther’s Real Estate Weblogging Seminar Part I","author":"Greg Swann","date":"February 10, 2007","format":false,"excerpt":"This is the first of three podcasts of Dustin Luther's Real Estate Weblogging Seminar. The recordings for these podcasts were made by Rudy Bachraty of the Sellsius Real Estate Weblog. Dustin is best known as the founder of Rain City Guide. Dustin works as a technology evangelist for Move, Inc.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=259"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/259\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}