{"id":2591,"date":"2008-02-13T16:25:35","date_gmt":"2008-02-13T23:25:35","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2591"},"modified":"2008-02-13T09:37:01","modified_gmt":"2008-02-13T16:37:01","slug":"are-you-blogging-for-speed","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2591\/are-you-blogging-for-speed\/","title":{"rendered":"Are You Blogging For Speed?"},"content":{"rendered":"

I don’t subscribe to the theory that you will fail if you blog for leads. I blog for leads. Even now, I’m attempting to share some knowledge with my target audience in hopes that one will pick up the phone and say, “I want to do business with you”. Marketing communications (and blogging IS a form of marketing communication), are designed to garner potential customers. Many will proclaim that blogging is different; they are lying by omission. Pour a bunch of liquor in them and ask them why they blog. Eventually, you’ll hear the phrase “to communicate with existing and potential customers” in their response.<\/p>\n

Dustin Luther and I discussed this at the Inman Connect NYC Conferenc<\/a>e, a month ago. If you click the link, and watch the video, I proclaim my “call to action” within 30 seconds. My opening (and concluding) line is, “We gotta get busy<\/strong>“. My theory is simple; in 2-3 years, the big guys will have caught on and beat us at our own game. They have the three important resources that you and I don’t have: time, money, and people.<\/p>\n

Does that mean that you should throw in the towel? <\/strong> Absolutely not; quite the contrary. It means EXACTLY what I said; we gotta get busy. You need to be taking action<\/a> today so that your 2011 is filled with listing appointments, from people whom you’ve met, through your interactive marketing efforts.<\/p>\n

I break a lot of rules (or urban myths) because I recognize that my time as “America’s #1 Mortgage Broker” (that’s what Google calls me<\/a>) is limited. Here are a few things I do to flood my inbox with e-mails and make the phone ring:<\/p>\n

1- I syndicate my Mortgage Rates Report <\/a>on 5-6 different sites<\/strong>. I am constantly being contacted by “experts” who warn me that I’ll be subject to the Google Duplicate Content Penalty<\/a>. My two responses are:<\/p>\n

a- When?<\/strong> If you click the Google Duplicate Content penalty link, you’ll see that the efforts are aimed at search engine spam, namely, Read more<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

I don’t subscribe to the theory that you will fail if you blog for leads. I blog for leads. Even now, I’m attempting to share some knowledge with my target audience in hopes that one will pick up the phone and say, “I want to do business with you”. Marketing communications (and blogging IS a […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[],"class_list":{"0":"post-2591","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","9":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2650,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2650\/has-web-20-failed-you\/","url_meta":{"origin":2591,"position":0},"title":"Has Web 2.0 Failed YOU?","author":"Brian Brady","date":"February 24, 2008","format":false,"excerpt":"Louis Cammarosano, of Home Gain, outlines his theory about the failed promise of RE2.0. He offers four thoughts to back up his premise: 1- Success has been marginal. 2- It's TOO consumer-centric and neglects the real estate professional (I'm still trying to understand how the anonymous presentation from real estate\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1976,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1976\/an-open-letter-to-the-owners-of-activerain-show-us-the-contracts\/","url_meta":{"origin":2591,"position":1},"title":"An open letter to the owners of ActiveRain: Show us the contracts","author":"Greg Swann","date":"September 28, 2007","format":false,"excerpt":"Messrs. Heaton and Washburn, owners of ActiveRain, My take on your having released your lawsuit against Move, Inc., and their response is that you know with a high degree of confidence that you cannot prevail in court. I read your original lawsuit as an attempt to extract something from Move,\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1911,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1911\/how-to-be-a-successful-originator-for-about-25000\/","url_meta":{"origin":2591,"position":2},"title":"How to be a Successful Originator For About $25,000","author":"Brian Brady","date":"September 11, 2007","format":false,"excerpt":"Blogging for business is NOT the most efficient use of your time. Your time is better spent mining your database. This is a topic near and dear to my heart; my database is a mess. Had I properly maintained it these past 7-8 years, I'd probably be retired today. If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1793,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1793\/real-estate-weblogging-to-create-the-kind-of-relationships-that-lead-to-closed-transactions-repeats-and-referrals\/","url_meta":{"origin":2591,"position":3},"title":"Real estate weblogging to create the kind of relationships that lead to closed transactions, repeats and referrals","author":"Greg Swann","date":"August 13, 2007","format":false,"excerpt":"Sorry, Michael, but sometimes plumbers gotta talk about pipes. This is Teresa Boardman writing at The Real Estate Tomato:In my humble opinion it isn't about how many people read me. It is about who reads me and why. It is about speaking directly to the clients you prefer working with.\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1694,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1694\/first-the-starpower-conference-in-phoenix-then-inman-connect-in-san-francisco-posting-frequency-may-be-down-for-a-little-while\/","url_meta":{"origin":2591,"position":4},"title":"First the Starpower Conference in Phoenix, then Inman Connect in San Francisco: Posting frequency may be down for a little while","author":"Greg Swann","date":"July 24, 2007","format":false,"excerpt":"Starting tomorrow and running through Saturday, Cathy and I will be at the Starpower Conference. Russell Shaw is one of the Stars, so he'll be there as well. I may write about some of what transpires there, but I wouldn't be at all surprised if my output is curtailed. Almost\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2285,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2285\/weblogging-without-chains-a-bloodhoundblog-unchained-introduction-to-viral-hyper-specific-real-estate-weblogging\/","url_meta":{"origin":2591,"position":5},"title":"Weblogging without chains: A BloodhoundBlog Unchained introductory podcast to viral, hyper-specific real estate weblogging","author":"Greg Swann","date":"November 28, 2007","format":false,"excerpt":"The podcast linked below is a piece of a conversation Brian Brady and I had today about styles of real estate weblogging that make sense in the onrushing world of social media marketing. Brian cites a post of mine from the first of this year, Think globally, blog locally: If\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2591"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2591\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}