{"id":2592,"date":"2008-02-13T04:36:06","date_gmt":"2008-02-13T11:36:06","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2592"},"modified":"2008-02-13T08:10:54","modified_gmt":"2008-02-13T15:10:54","slug":"stash-that-cod-piece-im-not-waxed-fruit-and-you-are-not-a-rock-star","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2592\/stash-that-cod-piece-im-not-waxed-fruit-and-you-are-not-a-rock-star\/","title":{"rendered":"Stash that cod-piece: I&#8217;m not waxed fruit and you are not a rock star"},"content":{"rendered":"<p>I should probably stop picking on <a href=\"http:\/\/www.1000wattblog.com\/2008\/02\/rewriting-the-b.html\" target=\"_blank\">this little nebbish<\/a>, but he&#8217;s such a champion at leading with his chin that I find him hard to resist. His theme? &#8220;Rewriting the book on how to kick ass.&#8221; I wish I were joking. I&#8217;m gonna guess that he wasn&#8217;t among the first picked on the ass-kicking team in grammar school, and I&#8217;ll bet a large dollar he wasn&#8217;t even in huge demand for the coloring-outside-the-lines squad. I just love it, though, that he&#8217;s so completely dysclued that his ass-kicking theme song is entitled &#8212; wait for it &#8212; <i>Unchained.<\/i> And before you trouble yourselves trying to imagine Kevin Boer and Noah Rosenblatt in day-glo-hued spandex tights with huge cod-pieces &#8212; these two being Davison&#8217;s envisioned rock stars of real estate &#8212; stop for a moment to consider that we are talking about marketing in the world of Web 2.0. Rock stars are all about &#8220;Me, ME, MEEEE!!!!&#8221; This role belongs to the customer, not the vendor &#8212; <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2468\" target=\"_blank\">this according to this same mental midget a few weeks ago<\/a>. Brian Brady and I are rewriting the book on real estate marketing, an iterative endeavor that will see its next big advance at the <i>real<\/i> <a href=\"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?page_id=2245\" target=\"_blank\">Unchained<\/a>. But if you want to find a Web 2.0 star, it&#8217;s not me or Brian or Kevin or Noah. If I were to pick one person who best expresses what <i>consumers<\/i> are looking for in a Realtor or a lender, I would pick <a href=\"http:\/\/www.searchlightcrusade.net\/\" target=\"_blank\">Dan Melson<\/a>. There&#8217;s is <i>nothing<\/i> of a rock star in the man, but if &#8220;fiduciary&#8221; had a face, it would be his &#8212; and that comes through in everything he does.<\/p>\n<p>I, very much on the other hand, command attention. The words I, me and mine are sweet on my tongue, and I have to admonish again and again that what I am teaching and what I am doing are two different things. One of the persistent delights of my life is how well Teri Lussier understands this, and how much she is able to pull out of the things I say. Dilberts like Davison live a <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2592\/stash-that-cod-piece-im-not-waxed-fruit-and-you-are-not-a-rock-star\/#more-2592\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I should probably stop picking on this little nebbish, but he&#8217;s such a champion at leading with his chin that I find him hard to resist. His theme? &#8220;Rewriting the book on how to kick ass.&#8221; I wish I were joking. I&#8217;m gonna guess that he wasn&#8217;t among the first picked on the ass-kicking team [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,29,6,5],"tags":[],"class_list":{"0":"post-2592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-group-therapy","8":"category-marketing","9":"category-real-estate","11":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":5223,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/5223\/mouth-to-mouth-capitulation\/","url_meta":{"origin":2592,"position":0},"title":"Mouth to Mouth Capitulation","author":"Geno Petro","date":"October 26, 2008","format":false,"excerpt":"My favorite homeless guy, a poor weather worn soul named Johnnie, has been hawking the morning Tribune at the corner of Hollywood and Broadway ever since I moved to Chicago in the mid-1990s. Idling at the stoplight, awaiting my green arrow signal into the rush hour flow of Lake Shore\u2026","rel":"","context":"In &quot;Disintermediation&quot;","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":15132,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/15132\/connecticut-state-supreme-court-justice-i-would-have-decided-the-kelo-case-differently-but-i-had-my-head-up-my-ass\/","url_meta":{"origin":2592,"position":1},"title":"Connecticut State Supreme Court Justice: &#8220;I would have decided the Kelo case differently, but I had my head up my ass.&#8221;","author":"Greg Swann","date":"September 19, 2011","format":false,"excerpt":"Alas, the judge wasn't that honest. But he actually apologized for being instrumental in stealing the homestead of an innocent family under the color of law. The next time you look at your paycheck stub, just think: Sooner or later, some well-heeled gonoph in a Brooks Brothers just might apologize\u2026","rel":"","context":"In &quot;Big Mother&quot;","block_context":{"text":"Big Mother","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/big-mother\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1561,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1561\/its-not-an-iphone-its-a-big-ass-table-take-that-apple\/","url_meta":{"origin":2592,"position":2},"title":"&#8220;It&#8217;s not an iPhone. It&#8217;s a big-ass table. Take that, Apple!&#8221;","author":"Greg Swann","date":"June 21, 2007","format":false,"excerpt":"Technorati Tags: real estate, real estate marketing","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3081,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3081\/glenn-kelmann-is-speaking-at-bloodhound-blog-unchained-social-media-marketing-conference-brought-to-you-by-zillowcom\/","url_meta":{"origin":2592,"position":3},"title":"Glenn Kelman Is Speaking at Bloodhound Blog Unchained Social Media Marketing Conference Brought to You By Zillow.com","author":"Brian Brady","date":"May 10, 2008","format":false,"excerpt":"Let's keep our eye on the ball, folks. Glenn Kelman is coming to Phoenix. Mind you, he has every reason not to come, now. This accomplished young man could be in Seattle, San Francisco, Los Angeles, Orange County, San Diego, Boston, or our nation's capitol. He could be fighting for\u2026","rel":"","context":"In &quot;Real Estate&quot;","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":10692,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/10692\/why-being-a-real-estate-agent-is-like-being-a-baseball-umpire\/","url_meta":{"origin":2592,"position":4},"title":"Why Being a Real Estate Agent Is Like Being a BaseBall Umpire","author":"Jeff Brown","date":"December 23, 2009","format":false,"excerpt":"Ever umped a baseball game at any level? It's a rush. You haven't lived 'till some stud has winged a 95 mph fastball your way. It literally takes a couple of 'em before your brain adjusts to the velocity. First one I saw? Told the hitter and catcher it sounded\u2026","rel":"","context":"In &quot;Realty Reality&quot;","block_context":{"text":"Realty Reality","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/realty-reality\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":7731,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/7731\/the-inman-prayer-deliver-us-not-into-deliberation-and-tempt-us-not-into-leadership-for-ass-licking-for-lucre-is-the-kingdom-the-power-and-the-glory-forever-and-ever-amen\/","url_meta":{"origin":2592,"position":5},"title":"The Inman Prayer: &#8220;Deliver us not into deliberation and tempt us not into leadership, for ass-licking for lucre is the kingdom, the power and the glory forever and ever, amen&#8230;&#8221;","author":"Greg Swann","date":"April 8, 2009","format":false,"excerpt":"You just can't make this stuff up:Inman News is launching a new feature: Real Estate Product Reviews. Would you like to be part of a team of real estate professionals that reviews and rates new real estate technologies, tools and services? We want to hear from you.I'll just bet you\u2026","rel":"","context":"In &quot;Dirty Laundry&quot;","block_context":{"text":"Dirty Laundry","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/dirty-laundry\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2592"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2592\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}