{"id":2597,"date":"2008-02-18T09:57:41","date_gmt":"2008-02-18T16:57:41","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2597"},"modified":"2008-02-18T10:04:49","modified_gmt":"2008-02-18T17:04:49","slug":"avoid-the-two-sins-frustrated-writers-with-a-sales-license-commit","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2597\/avoid-the-two-sins-frustrated-writers-with-a-sales-license-commit\/","title":{"rendered":"The Two Sins Writers Commit That Business Bloggers Can’t Afford"},"content":{"rendered":"

Here are two tips to help you avoid failure in real estate\/mortgage weblogging:<\/p>\n

1- Don’t commit the first sin; being boring.<\/strong> Make doing business with you fun for your customers. NBC Radio did a survey of radio personality Howard Stern’s audience. Half loved him and half hated him. The former group listened for an average of something like 25 minutes, the latter listened for something like 47 minutes. The reason both groups gave for listening? They wanted to see what he was going to say next.<\/p>\n

Consider this first post<\/a>:<\/p>\n

Mortgage rates have declined some 1\/2 of 1% in the past two weeks. We advised you to float your rate, back on December 27, 2007<\/a> but I warned you that the decline may be short-lived. <\/em><\/p><\/blockquote>\n

Lock all loans at application.<\/strong> If you have a loan in processing, and are floating the mortgage rate, lock your rate. The worldwide liquidity injection has had its desired effect<\/a>. The anticipated Fed rate cut, on January 30, 2008, is already built into the pricing. there is more risk to mortgage rates rising than there is reward for holding out for a lower rate.<\/em><\/p><\/blockquote>\n

BORING!!!! What the hell was the author thinking? Now, let’s see what happens after he asked his readers what was wrong <\/a>(fortunately, they gave it to him straight):<\/p>\n

I fell in love with ARMs again, after a five month hiatus. Hey! It’s Valentine’s Day so I can tell you a love story. This love affair has been going on since I was in my 20s. The sexy allure of adjustable-rate mortgages were replaced by the stability of that old battle-axe, the fixed rate loan. The culprit was the flat yield curve<\/a>. I dig curves so my eyes popped out of my head when I opened my e-mail this morning. <\/em><\/p>\n

Adjustable-rate mortgages walked into my life like a wild-eyed, long-haired, bombshell on a Harley, toting a bottle of tequila. Normally, I balance her beauty with the risk she presents but I promise you, she’s a changed woman. This time, she promises to stay put for a ten-year period. Frankly, ten years is plenty of time for me to Read more<\/a><\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Here are two tips to help you avoid failure in real estate\/mortgage weblogging: 1- Don’t commit the first sin; being boring. Make doing business with you fun for your customers. NBC Radio did a survey of radio personality Howard Stern’s audience. Half loved him and half hated him. The former group listened for an average […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-2597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":4484,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4484\/bloodhound-blog-radio-hosts-matthew-padilla\/","url_meta":{"origin":2597,"position":0},"title":"Bloodhound Blog Radio Hosts Matthew Padilla","author":"Brian Brady","date":"September 17, 2008","format":false,"excerpt":"Have you been listening to Mortgage Mondays on Bloodhound Blog Radio?\u00a0 Each Monday afternoon, at 4PM, we invite\u00a0 REALTORs to listen to and participate in our 40-60 minute \"radio broadcast\". Our guest this Monday (September 22) is Matt Padilla.\u00a0 Matt is a regular business and finance columnist with OC Register.\u00a0\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3350,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3350\/5-minutes-on-why-now-is-a-good-time-to-buy\/","url_meta":{"origin":2597,"position":1},"title":"5 Minutes On “Why Now Is A Good Time To Buy”","author":"Dan Green","date":"July 11, 2008","format":false,"excerpt":"I gave a quick radio interview\u00a0this week that may worth a listen.\u00a0 It's another take on \"Why Now Is A Good Time To Buy\" from the mortgage guy's perspective. Some of the highlights: Getting a mortgage approval is likely to get tougher FHA is increasing its fees and Fannie and\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1355,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1355\/mortgage-minutes-with-the-fha-expert-old-skool-guvvies-may-solve-the-subprime-meldown\/","url_meta":{"origin":2597,"position":2},"title":"Mortgage Minutes with The FHA Expert: Old Skool Guvvies May Solve the Subprime Meltdown","author":"Brian Brady","date":"April 30, 2007","format":false,"excerpt":"I interviewed \"The FHA Expert\", Jeff Belonger of www.theFHAexpert.com in this 18 minute podcast. This is my first interview so you'll notice two things: 1- I sound like the used auto dealer in a small town that bought the town's only radio station; I'll work on the delivery. 2- Jeff,\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1682,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1682\/mortgage-fraud-did-you-do-it\/","url_meta":{"origin":2597,"position":3},"title":"Mortgage Fraud: Did You Do It?","author":"Brian Brady","date":"March 5, 2008","format":false,"excerpt":"Mortgage fraud seems to be the hot topic, today. I attended a party this weekend where I was pelted with questions and varying opinions about the topic. Many came from the legal crew, a few from bankers, but most were from worried consumers. The former two groups scared the crap\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":9921,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/9921\/bloodhoundblog-radio-fhava-in-2010-with-tony-gallegos\/","url_meta":{"origin":2597,"position":4},"title":"BloodhoundBlog Radio: FHA\/VA in 2010 (with Tony Gallegos)","author":"Brian Brady","date":"October 1, 2009","format":false,"excerpt":"Wondering about the future of VA home loans and FHA mortgages?\u00a0 Listen to my interview with Bloodhound Blog contributor, Tony Gallegos.\u00a0 We discuss: San Diego County VA\u00a0mortgage statistics (the market share number is going to astound you)\u00a0 Why VA loans have the lowest default rate among all four major loan\u2026","rel":"","context":"In "Lending"","block_context":{"text":"Lending","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/lending\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":4448,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/4448\/bloodhound-blog-radio-nehemiah-down-payment-assistance-program\/","url_meta":{"origin":2597,"position":5},"title":"Bloodhound Blog Radio: Nehemiah Down Payment Assistance Program","author":"Brian Brady","date":"September 15, 2008","format":false,"excerpt":"Our guest on Bloodhound Blog Radio, this week, was Ronda Green, area manager with the Nehemiah Down Payment Assistance Program. Listen to the full episode here. We opened up the program announcing that we can be found on iTunes as \"Radio Mortgage\" .\u00a0 All episodes will be available here, on\u2026","rel":"","context":"In "Interview"","block_context":{"text":"Interview","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/interview\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2597"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2597\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}