{"id":2598,"date":"2008-02-15T00:41:15","date_gmt":"2008-02-15T07:41:15","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2598"},"modified":"2008-02-15T00:41:15","modified_gmt":"2008-02-15T07:41:15","slug":"the-training-of-the-shrewd","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2598\/the-training-of-the-shrewd\/","title":{"rendered":"The training of the shrewd"},"content":{"rendered":"

Wearing an outrageous Cosby sweater and sitting at a space age desk. Hand gestures that would appear to be practiced from the Floyd Wickman How-to series. I cringed when I saw the video. Andy Kaufman blogged about it<\/a>, looking for\u00a0the RE.net responses,\u00a0my first thought was\u00a0“Are you kiddin’ me?” Is the information dated? Is it relevant? Does it have a place in real estate\u00a0today?<\/p>\n

I think the truth is not what I want it to be.<\/p>\n

Like it or not, I think Saul’s\u00a0basic message is still relevant for many in the real estate world. A basic, gentle message about basic marketing, given by someone in a sweater similar to one of TV’s most beloved dads, well, that’s a comfort to many. I think Saul may understand his market\u00a0better than I first gave him credit for.<\/p>\n

A top producing agent in my office has\u00a0listings because of the little boxes of mints with her picture and contact info printed on the box. Really. A top producing agent in a neighboring county wears a Carhartt jacket<\/a>, a\u00a0John Deere cap<\/a>,\u00a0jeans, and steel toed work boots on listing appointments. He lists and sells farms.<\/p>\n

Where are you spending your time and money? Is it reaching the people you want to reach? Spending time online without really understanding why you are there is as\u00a0effective as showing up to list a\u00a0pig farm in your Jimmy Choos<\/a>. Honey, those shoes are real purty, now how you gonna slog through the pig slop?<\/p>\n

I learned a lot by watching Saul’s video. I learned that there is still a place for it. I learned that whatever you do, you have be smart about it, think about it, consider who you are marketing to and what is the most effective way to reach them. Maybe Saul is doing just that. So who are you marketing to? Anyone who reads the message? Do you carefully select your market and tailor the message to them, or do they select you,\u00a0and once\u00a0you’ve been selected, do you\u00a0adjust the message to whoever keeps showing up in your Google analytics? Are you looking to dominate one market, or to get a\u00a0piece of any market Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Wearing an outrageous Cosby sweater and sitting at a space age desk. Hand gestures that would appear to be practiced from the Floyd Wickman How-to series. I cringed when I saw the video. Andy Kaufman blogged about it, looking for\u00a0the RE.net responses,\u00a0my first thought was\u00a0“Are you kiddin’ me?” Is the information dated? Is it relevant? […]<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6],"tags":[533,51,52],"class_list":{"0":"post-2598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"tag-marketing","9":"tag-sweet-spots","10":"tag-web-20","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1704,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1704\/making-the-connection-the-objective-of-real-estate-weblogging-is-visceral-and-viral-not-rape-and-run\/","url_meta":{"origin":2598,"position":0},"title":"Making the connection: The objective of real estate weblogging is visceral and viral, not rape and run","author":"Greg Swann","date":"July 28, 2007","format":false,"excerpt":"This will have to be brief, because I'm crushed for time, but we're promoting Real Estate Weblogging 101 at the StarPower Conference this morning, so it's a topical topic. The premise: The commercial value of real estate weblogging comes from making a visceral connection with future clients, ideally leading to\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":6856,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/6856\/how-bad-can-the-weather-in-seattle-suck-come-see-the-bloodhounds-this-week-and-find-out\/","url_meta":{"origin":2598,"position":1},"title":"How bad can the weather in Seattle suck? Come see the Bloodhounds this week and find out","author":"Greg Swann","date":"February 9, 2009","format":false,"excerpt":"I have been in Seattle in the late Summer, an idyllic time of year when it barely rains twenty inches a day and when the Banana Slugs start to think about snuggling up with you for warmth. I have been on Mount Rainier on Labor Day -- playing in the\u2026","rel":"","context":"In "Flourishing"","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":140,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/140\/youve-got-mail-and-egg-on-your-face\/","url_meta":{"origin":2598,"position":2},"title":"“You’ve got mail — and egg on your face”","author":"Greg Swann","date":"July 27, 2006","format":false,"excerpt":"Yet another dumb tool, LeadAlarm, this one cited by the Inman blog. The basic functionality Realtors should already be doing with server-side programming or just with rules from an email client. The \"gee whiz\" voice technology is a bug, not a feature: Voice is a lousy way to deliver data\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1663,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1663\/now-why-didnt-i-think-of-that\/","url_meta":{"origin":2598,"position":3},"title":"Now why didn’t I think of that . . . ?","author":"Greg Swann","date":"July 16, 2007","format":false,"excerpt":"\"I coulda had a V-8!\" On the other hand, do you want to see something cool? No Page Rank. No links to speak of. No history. Just a domain name and relevant headings and content. Technorati Tags: blogging, real estate, real estate marketing","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":416,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/416\/blogoff-post-39-work-for-passion-not-money\/","url_meta":{"origin":2598,"position":4},"title":"Blogoff Post #39: Work for passion, not money . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"From the Problogger \u2018How To\u2026\u2019 Group Writing Project, March Choon advises us that if you work for passion, the money will come of its own:Yes you need money to run your business but that should not be the driving force though. The issue is not to lose sight of your\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":1968,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1968\/advertising-to-ashley\/","url_meta":{"origin":2598,"position":5},"title":"Advertising to Ashley","author":"Brian Brady","date":"September 26, 2007","format":false,"excerpt":"Guy Kawasaki moderated a panel of college students in a combination panel\/ focus group about marketing to the Wired generation. The results are predictably astounding. See the one hour video here. Conversations are electronic- two users sent over 4000 text messages each month. From texting, they progress to mobile voice\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2598"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}