{"id":2599,"date":"2008-02-15T06:08:18","date_gmt":"2008-02-15T13:08:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2599"},"modified":"2008-02-15T06:08:18","modified_gmt":"2008-02-15T13:08:18","slug":"the-results-cautiously-really-optimistic","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2599\/the-results-cautiously-really-optimistic\/","title":{"rendered":"The Results: Cautiously REALLY optimistic&#8230;"},"content":{"rendered":"<p>Our brokerage has been trying a NEW twist on a very old marketing method over the past several months. Integrated Voice Response is one thing. I have been doing that since before it was cool&#8230;(can you say Dialogic boards in the early 90&#8217;s?) and it has come and gone three times since then. I am NOT a fan of plain old vanilla call this # and punch in a code, although in some areas it can work. This new version was the old IVR on steroids and with some interesting twists. <\/p>\n<p>Mind you, that my control group for this experiment was someone simply putting a cell phone # on a rider on a sign. And we are now seeing SIGNIFICANTLY better results than the control group with our method.<\/p>\n<p>Here&#8217;s what we have done and where I think the distinctions are&#8230; Before we begin&#8230;no I am not posting brand names or anything of the sort. If you want to know, drop me a line. I will be glad to share. But I am NOT in the ad copy writing business for any firms. This is simply reporting results on a marketing CONCEPT.<\/p>\n<p>#1) Instead of &#8220;codes&#8221; our system uses the street addresses to access the data &#8211; This seems to provide a significantly higher call rate. <\/p>\n<p>#2) Our system pulls its data DIRECTLY from the MLS \/ IDX data downloaded every night. This has a HUGE advantage in that the use rate by agents in our office is MUCH higher -since all they have to do is put the sign out to get exposure. <\/p>\n<p>#3) Our system puts english and spanish options up together without agents having to record a thing. We have 120 some odd agents&#8230;only 4 or 5 habla espanol&#8230;I imagine this is even more important in other parts of the country than Louisville, but it is important HERE as well. Reports back from our native spanish speakers really liked the quality&#8230;(was a concern for us)<\/p>\n<p>#4) We tried riders on signs, but have found that a separate signs work better. (Note: I will edit this post in a bit with an <a href=\"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2599\/the-results-cautiously-really-optimistic\/#more-2599\" class=\"more-link\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our brokerage has been trying a NEW twist on a very old marketing method over the past several months. Integrated Voice Response is one thing. I have been doing that since before it was cool&#8230;(can you say Dialogic boards in the early 90&#8217;s?) and it has come and gone three times since then. I am [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-2599","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-real-estate","8":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":251,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/251\/i-am-not-a-kludge\/","url_meta":{"origin":2599,"position":0},"title":"I am not a kludge . . .","author":"Greg Swann","date":"August 25, 2006","format":false,"excerpt":"Or am I...? Technorati Tags: real estate, real estate marketing","rel":"","context":"In &quot;Marketing&quot;","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":17301,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/17301\/i-am-the-applecart-how-do-you-propose-to-motivate-me\/","url_meta":{"origin":2599,"position":1},"title":"I am the applecart. How do you propose to motivate\u00a0me?","author":"Greg Swann","date":"October 12, 2020","format":false,"excerpt":"I have a brand new business idea. At first glance, you might call it lead-gen, except that I hate that kind of wheel-spinning. What nerds call leads, I call inquiries \u2013 and the difference between inquiries and crap is that nobody wastes that kind of time on crap. Instead, as\u2026","rel":"","context":"In &quot;Flourishing&quot;","block_context":{"text":"Flourishing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/flourishing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/10\/anna-stampfli-sfZEUuf3vRA-unsplash-270x480.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":3439,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3439\/gulp-i-am-a-vendor\/","url_meta":{"origin":2599,"position":2},"title":"Gulp&#8230; I AM a VENDOR!","author":"Eric Blackwell","date":"July 22, 2008","format":false,"excerpt":"I had one of those REALLY UGLY commutes to work today. You know the ones...when your mind won't stop ruminating on the scary thoughts of the hours before you left. I mean...you are trying to focus on the business of the day, but it just won't happen... After Hunter's post\u2026","rel":"","context":"In &quot;Group Therapy&quot;","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8066,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8066\/unchained-melodies-heres-what-our-world-sounds-like-to-me-tonight\/","url_meta":{"origin":2599,"position":3},"title":"Unchained Melodies: Here&#8217;s what our world sounds like to me tonight&#8230;","author":"Greg Swann","date":"April 24, 2009","format":false,"excerpt":"Everything I see lately of what was once so decisively \"our world\" just looks to me like intramural patty-cake. That's as may be, by now. It is what it is. I am not in it. I am not of it. And I am quite a bit less interested in it\u2026","rel":"","context":"In &quot;Casual Friday&quot;","block_context":{"text":"Casual Friday","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/casual-friday\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":12608,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/12608\/reasons-to-be-cheerful-part-3-1-1-psalm\/","url_meta":{"origin":2599,"position":4},"title":"Reasons to be cheerful, Part 3.1.1: Psalm.","author":"Greg Swann","date":"August 21, 2011","format":false,"excerpt":"Art is demanding, and that's good. But art is petulant and importunate and presumptuous to a fault. Art is that damned nuisance of a snoopy neighbor who keeps knocking, knocking, knocking on your cellar door. Art goes straight for the places you forbid yourself to think about and rummages through\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3176,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3176\/psalm\/","url_meta":{"origin":2599,"position":5},"title":"Psalm","author":"Greg Swann","date":"December 28, 2008","format":false,"excerpt":"I'm kicking this back to the top of the blog, as well. I think this is a good example of the kind of behavior that has been denounced for millennia by would-be bosses, but I also think this approaches an ideal expression of how human beings should behave. Plus which,\u2026","rel":"","context":"In &quot;Egoism in Action&quot;","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2599","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2599"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2599\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2599"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2599"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2599"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}