{"id":2604,"date":"2008-02-25T16:41:57","date_gmt":"2008-02-25T23:41:57","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2604"},"modified":"2008-02-25T16:42:51","modified_gmt":"2008-02-25T23:42:51","slug":"the-language-of-real-estate-is-photography-heres-how-we-talk-in-pictures-with-buyers-with-sellers-and-with-our-vendor-partners","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2604\/the-language-of-real-estate-is-photography-heres-how-we-talk-in-pictures-with-buyers-with-sellers-and-with-our-vendor-partners\/","title":{"rendered":"The\u00a0language of real estate is photography; here’s how we talk in pictures with buyers, with sellers and with our vendor partners"},"content":{"rendered":"

[I’m kicking this back to the top. I posted this a week ago Saturday, but I think it might have gotten lost in the shuffle. If you saw it then, carry on with my apologies. But Mike Farmer’s comment to my Arizona Republic<\/u> column about single-property weblogs<\/a> made me think we might want to revisit these ideas. –GSS]<\/i><\/p>\n

 
We talk in pictures, Cathleen and I do, as Realtors.<\/p>\n

We’ve shown you this before, a lot of different times, but I don’t know if the point has sunk in.<\/p>\n

We always have our digital cameras with us, and we’re always prepared to use photographs to illustrate what we are saying — whether we’re talking to sellers, to buyers, to relocators, to investors or to our vendor partners.<\/p>\n

That much is as it should be — we all<\/i> should be talking in pictures as much as possible.<\/p>\n

It’s at the next step where I think we have a real advantage.<\/p>\n

We’ve shown you our slide-show-based web sites before. We do these for single-property web sites\/weblogs<\/a>, but we also use them to preview homes for buyers, to document construction on new builds<\/a>, to give sellers staging advice or to make a record of our staging efforts<\/a>. We begin with the idea that we are going<\/i> to talk in pictures, and then we do that comprehensively, in the most efficient way we can.<\/p>\n

And how would that be?<\/p>\n

We do it with software, of course.<\/p>\n

I’ve written quite a bit about the application we call Slide Show Marge<\/a>, but when I started doing things this way, I built my pages by hand<\/a>, using search-and-replace tools and typing a lot.<\/p>\n

We’ve been through Slide Show Bob, Slide Show Mel and several versions of Slide Show Marge, producing thousands of web pages, hundreds of discrete web sites. We knew we would be best able to communicate ideas about real estate in pictures, and we did that with alacrity.<\/p>\n

<\/p>\n

Okay. With that as introduction, take a look at this website I made for a Usonian home in North Phoenix<\/a>. I took these photos in July of 2005, and I hand-crafted a very similar website then<\/a>. We were previewing this Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[I’m kicking this back to the top. I posted this a week ago Saturday, but I think it might have gotten lost in the shuffle. If you saw it then, carry on with my apologies. But Mike Farmer’s comment to my Arizona Republic column about single-property weblogs made me think we might want to revisit […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,9,5,19],"tags":[],"class_list":{"0":"post-2604","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-photography","9":"category-real-estate","10":"category-technology","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":1384,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1384\/picture-this-digital-photos-can-sell-your-home\/","url_meta":{"origin":2604,"position":0},"title":"Picture this: Digital photos can sell your home","author":"Greg Swann","date":"May 4, 2007","format":false,"excerpt":"This is me in today's Arizona Republic (permanent link): \u00a0Picture this: Digital photos can sell your home Here's the brutal truth about the real estate market in the Valley of the Sun: There are nine homes for sale for every motivated, qualified buyer. So what should you do to make\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3262,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3262\/listing-real-estate-the-bloodhound-way-a-marketing-quiz-to-shed-light-on-the-full-value-of-the-coffee-table-books-we-make-for-our-listings\/","url_meta":{"origin":2604,"position":1},"title":"Listing real estate the Bloodhound way: A marketing quiz to shed light on the full value of the Coffee Table Books we make for our listings","author":"Greg Swann","date":"June 24, 2008","format":false,"excerpt":"I've written about the Coffee Table Books we make for some of our listings, and I talked about them briefly at BloodhoundBlog Unchained. I wanted to go into the idea in greater detail, because I think this is a case where, if you don't understand all of our thinking, you\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3266,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3266\/listing-real-estate-the-bloodhound-way-apprehending-all-of-the-marketing-objectives-of-single-property-web-sites\/","url_meta":{"origin":2604,"position":2},"title":"Listing real estate the Bloodhound way: Apprehending all of the marketing objectives of single-property web sites","author":"Greg Swann","date":"June 25, 2008","format":false,"excerpt":"Trace Richardson wrote just lately on the technology of building single-property web sites, and, while he got almost everything wrong, from my point of view, I'm willing to cut him some slack. First, he's a very thoroughgoing weblogger, and that buys a lot of credit in my bank. And second,\u2026","rel":"","context":"In "Egoism in Action"","block_context":{"text":"Egoism in Action","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/egoism-in-action\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2702,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2702\/oh-for-goodness-sakes-of-course-you-should-blog-listings\/","url_meta":{"origin":2604,"position":3},"title":"Oh, for goodness’ sakes! Nothing sells houses like houses, so of course you should blog listings — your own and other Realtors’","author":"Greg Swann","date":"March 4, 2008","format":false,"excerpt":"Very early on in BloodhoundBlog's history, I argued against blogging listings. The argument actually concerned styles of anti-blogging that were common then: Stealing and reposting newspaper articles verbatim, for example, or posting listing after listing with nothing to engage the reader in any way. Later on, when I was working\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"'Homey' feel is a lure for attracting women home buyers","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/ThemeImages\/202.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":1222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1222\/scale-your-locally-focused-real-estate-weblog-down-to-the-size-of-a-good-time-why-because-theres-no-place-like-home\/","url_meta":{"origin":2604,"position":4},"title":"Scale your locally-focused real estate weblog down to the size of a good time. Why? Because there’s no place like home . . .","author":"Greg Swann","date":"March 26, 2007","format":false,"excerpt":"Teri has a weblog. It's just a prototype for now. She's shopping for theme so that we can make something truly unique and Daytonacious. I am by now at the point where I can set up a WordPress weblog in my sleep, which is lucky because, with 23 hosting accounts\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"http:\/\/www.assoc-amazon.com\/e\/ir?t=gregswann-20&l=as2&o=1&a=0394720245","width":350,"height":200},"classes":[]},{"id":1397,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/1397\/a-world-fit-to-be-conquered-five-steps-to-total-real-estate-listing-dominance\/","url_meta":{"origin":2604,"position":5},"title":"A world fit to be conquered: Five steps to total real estate listing dominance","author":"Greg Swann","date":"May 8, 2007","format":false,"excerpt":"Here's the thing: We want to be excellent real estate listing agents. But there's more to it than that. We want to be so good at listing real estate that no one can compete with us. The idea of selling \"by-owner\" pales in the light of what we do, but\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2604"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2604\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}