{"id":2634,"date":"2008-02-21T20:47:28","date_gmt":"2008-02-22T03:47:28","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2634"},"modified":"2008-02-21T21:03:00","modified_gmt":"2008-02-22T04:03:00","slug":"zillows-virtual-sold-signs-go-live-are-yours-up-yet","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2634\/zillows-virtual-sold-signs-go-live-are-yours-up-yet\/","title":{"rendered":"Zillow’s Virtual Sold Signs go live: Are yours<\/I> up yet?"},"content":{"rendered":"

If you’re a working Realtor, Zillow.com’s Virtual Sold Sign technology<\/a> is another weapon you can deploy in your guerrilla marketing strategy.<\/p>\n

I raved about this when it was announced<\/a>, but now the feature has finally gone live.<\/p>\n

What’s a Virtual Sold Sign? If you were the the listing agent the last time a particular home sold, Zillow will associate that home’s record with your Zillow profile, noting that the homes was “last sold by” — you.<\/p>\n

Because Zillow has a database of almost all of the homes in the country, we have the unique opportunity to provide this feature.  Traditional listings sites just take a listing down once the transaction is complete, but we have over 4 million visitors coming to Zillow and viewing millions of recently sold homes each month.  In fact, over 35 million homes have been viewed on Zillow since we launched.  In some cities (Seattle, Boston, San Francisco, among others), over 90% of ALL homes in those cities have been viewed on Zillow.  Your sold homes are already getting viewed a lot on Zillow, with (until now) nothing to distinguish them as your sold homes.<\/p>\n

The VSS program allows agents and brokers to continue marketing themselves on their sold properties for free, long after the home has actually sold.  Past transactions can even be submitted, to get attribution for listings that [sold] long before the Zillow Listings Feed program was even started.  It’s like leaving the “sold” sign up in the yard of each and every home you’ve ever sold.<\/p>\n

Aside from the obvious benefit to agents and brokerages, the VSS program is beneficial to prospective sellers, and even buyers to find out who the top agents and brokerages are in their neighborhood, or the neighborhood where they want to move.<\/p><\/blockquote>\n

This is another piece of the marketing strategy that Brian Brady, myself and others have been working on, but which Tom Johnson<\/a> has given the sizzling sobriquet “ZestiFarming.”<\/a> Not to get too unhinged on the Unchained promises<\/a>, but I’ll be teaching two hours of ZestiFarming techniques to enable you to completely dominate<\/i> a geographic listing farm.<\/p>\n

And this is also another demonstration of Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re a working Realtor, Zillow.com’s Virtual Sold Sign technology is another weapon you can deploy in your guerrilla marketing strategy. I raved about this when it was announced, but now the feature has finally gone live. What’s a Virtual Sold Sign? If you were the the listing agent the last time a particular home […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[4,6,5,19,25],"tags":[],"class_list":{"0":"post-2634","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-disintermediation","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2222,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2222\/zillowcom-enables-listing-agents-to-pee-on-the-tree-perpetually\/","url_meta":{"origin":2634,"position":0},"title":"Zillow.com enables listing agents to pee on the tree perpetually","author":"Greg Swann","date":"November 14, 2007","format":false,"excerpt":"There has been a ton of Zillow.com \"news\" lately, but mainly I've been ignoring it. News is news when it is something other than PR -- free advertising for the company pushing the press release. In other words, what's-in-it-for-me? -- or for you or for anyone other than the owners\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2801,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2801\/zillowcom-makes-its-first-mls-wide-feed-agreement-and-in-the-process-disintermediates-its-first-idx-cartel\/","url_meta":{"origin":2634,"position":1},"title":"Zillow.com makes its first MLS-wide feed agreement and, in the process, disintermediates its first IDX cartel","author":"Greg Swann","date":"March 19, 2008","format":false,"excerpt":"Here's the PR, which the vendor cheerleaders will have reported:*Leading real estate Web site Zillow.com and MLS Property Information Network today announced a partnership to feed listings from the New England area MLS to Zillow.com on a daily basis. This partnership initiates the first participation at the MLS level in\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":739,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/739\/2006-is-the-year-of-zillow-the-900-pound-avm-has-been-upgraded-to-be-a-free-listing-platform-and-the-presumptive-national-mls-system\/","url_meta":{"origin":2634,"position":2},"title":"2006 is the Year of Zillow: The 900 pound AVM has been upgraded to be a free listing platform and the presumptive national MLS system . . .","author":"Greg Swann","date":"December 6, 2006","format":false,"excerpt":"The News An upgrade made tonight to Zillow.com's on-line home evaluation system will add the following new functionality:Owners or listing agents for any of the 67 million homes in Zillow's database will be able to list those homes for sale at no cost.Owners of any Zestimable homes will be able\u2026","rel":"","context":"In "Enduring Interest"","block_context":{"text":"Enduring Interest","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/enduring-interest\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":754,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/754\/zillowcom-versus-realtorcom-nothing-grows-in-the-shade-of-great-tree\/","url_meta":{"origin":2634,"position":3},"title":"Zillow.com versus Realtor.com: Nothing grows in the shade of great tree . . .","author":"Greg Swann","date":"December 9, 2006","format":false,"excerpt":"I think part of the problem, in understanding the radical nature of what Zillow.com did this week, is that we are conflating unlike things. As an example, when I speak of a National MLS, I am not talking about local MLS systems. For one thing, the sine qua non purpose\u2026","rel":"","context":"In "Disintermediation"","block_context":{"text":"Disintermediation","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/disintermediation\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":14249,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/14249\/i-have-a-no-fee-referral-for-a-hard-working-listing-agent-in-minneapolis\/","url_meta":{"origin":2634,"position":4},"title":"I have a no-fee referral for a hard-working listing agent in Minneapolis.","author":"Greg Swann","date":"March 1, 2011","format":false,"excerpt":"Mom has moved to managed care in sunny Arizona. Daughter and son-in-law need to get the old family homestead sold. Zip code is 55418, and it looks fairly near into town. Zillow has it at $147,000, decent money if you're willing to work. But: You'll need to be a hard-working\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":18592,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/18592\/overnight-news-zillow-ceo-rich-barton-the-worlds-richest-dipshit-real-estate-investor-leaves-ruin-as-his-legacy\/","url_meta":{"origin":2634,"position":5},"title":"Overnight News: Zillow CEO Rich Barton, the world\u2019s richest dipshit real estate \u201cinvestor,\u201d leaves ruin as his\u00a0legacy.","author":"Greg Swann","date":"November 11, 2021","format":false,"excerpt":"As previously dreaded, Zillow CEO Rich Barton is electing to leave devastation behind him, as he demonstrates to everyone's dismay that he is by far the world's worst real estate \"investor.\" \"The Incumbent\" said everything it takes to get an \"investor\" ejected from my car \u2013 the clueless things people\u2026","rel":"","context":"In "Group Therapy"","block_context":{"text":"Group Therapy","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/group-therapy\/"},"img":{"alt_text":"Ya think it's easy?","src":"https:\/\/i0.wp.com\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-content\/uploads\/2020\/08\/BHBNewTopImage-300x225.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2634"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2634\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2634"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2634"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}