{"id":2650,"date":"2008-02-24T11:34:31","date_gmt":"2008-02-24T18:34:31","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2650"},"modified":"2008-02-24T11:36:46","modified_gmt":"2008-02-24T18:36:46","slug":"has-web-20-failed-you","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2650\/has-web-20-failed-you\/","title":{"rendered":"Has Web 2.0 Failed YOU?"},"content":{"rendered":"

Louis Cammarosano, of Home Gain, outlines his theory about the failed promise of RE2.0<\/a>. He offers four thoughts to back up his premise:<\/p>\n

1- Success has been marginal.<\/p>\n

2- It’s TOO consumer-centric and neglects the real estate professional (I’m still trying to understand how the anonymous presentation from real estate professionals, at Home Gain, really puts the REALTOR out in front.)<\/p>\n

3- User-generated content is biased and therefore irrelevant.<\/p>\n

4- Re.net adopters are somewhat smug in our “secret” which eventually turns people off.<\/p><\/blockquote>\n

Louis is new to weblogging so I want to be welcoming. He’s also a big boy and can handle himself so I will pay him the compliment of being blunt. He started his weblog with the initial purpose of communicating with his subscribers. When he invited a bunch of real estate bloggers to contribute, he recognized that Web 2.0 has legs. The very platform he criticizes is the one he employs to deliver that criticism and that…makes no sense.<\/p>\n

The kept promise of interactive marketing is independence. We look no farther than my co-contributor (on Home Gain) Jay Thompson for proof of that kept promise; independence<\/a>. Web 2.0 disintermediates the BROKER and LENDER (in my case) if practiced correctly. It allows you to connect with consumers around the globe. 90% of the consumers are still going to use a real estate agent when buying or selling a home. While that percentage may drop, it will still be overwhelmingly large.<\/p>\n

Why? Real estate agents (and mortgage originators) add value. If we can communicate that value proposition, directly to the consumer, without dependency on a Home Gain, a Countrywide, or a RE\/MAX, to do our advertising, both we and the consumers win.<\/p>\n

I continually proclaim that blogging isn’t the “little purple pill” to cure all of your marketing deficiencies. It is, however, an opportunity for you to find a large number of people, who when employing a long-tail search, want exactly what you can provide.<\/p>\n

That’s not failure. That’s power.<\/p>\n","protected":false},"excerpt":{"rendered":"

Louis Cammarosano, of Home Gain, outlines his theory about the failed promise of RE2.0. He offers four thoughts to back up his premise: 1- Success has been marginal. 2- It’s TOO consumer-centric and neglects the real estate professional (I’m still trying to understand how the anonymous presentation from real estate professionals, at Home Gain, really […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,4,6],"tags":[],"class_list":{"0":"post-2650","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-disintermediation","8":"category-marketing","10":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":748,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/748\/louis-vuitton-and-the-french-revolution\/","url_meta":{"origin":2650,"position":0},"title":"Louis Vuitton and the French Revolution","author":"Kris Berg","date":"December 8, 2006","format":false,"excerpt":"Louis Vuitton and the French Revolution. That is what my daughter told me she would be learning about in her high school European History class. Right war, wrong Louis. On the morning after the Zillow news, I had my own knee-jerk reaction. I subsequently took it upon myself to contact\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":757,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/757\/punch-and-pie-at-this-weeks-carnival-of-real-estate\/","url_meta":{"origin":2650,"position":1},"title":"Punch and Pie At This Week’s Carnival of Real Estate","author":"Cathleen Collins","date":"December 11, 2006","format":false,"excerpt":"In my world, I need order, rules. This may be hard to believe when you consider I manage a household that includes thirteen rescue animals and a colony of about a dozen feral cats in our side yard. Ever hear of \"herding cats\"? This is something I try to effect\u2026","rel":"","context":"In "Blog Carnivals"","block_context":{"text":"Blog Carnivals","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blog-carnivals\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3926,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3926\/homegain-releases-agentview-a-re-20-rifle-will-it-fire-true-or-shoot-blanks\/","url_meta":{"origin":2650,"position":2},"title":"HomeGain Releases AgentView, a RE 2.0 Rifle. Will it Fire True Or Shoot Blanks?","author":"Brian Brady","date":"August 19, 2008","format":false,"excerpt":"I don't hide my admiration for Louis Cammarosano.\u00a0 We \"met\" first on Active Rain, last winter.\u00a0 Louis noticed a comment I made about how third-party lead generation companies weren't inherently evil and invited me to be the inaugural \"expert blogger\" on the HomeGain Blog.\u00a0 I thought Louis would transform Home\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":3240,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/3240\/contra-cammarosano-you-will-know-when-bloodhoundblog-has-attained-its-goals-when-there-is-no-more-carney-barker-jive-to-be-found-anywhere-in-real-estate\/","url_meta":{"origin":2650,"position":3},"title":"Contra Cammarosano: “You will know when BloodhoundBlog has attained its goals when there is no more carney-barker jive to be found anywhere in real estate.”","author":"Greg Swann","date":"June 17, 2008","format":false,"excerpt":"This is a response to a comment that grew up to be a post: Louis Cammarosano: \"[I]f it wasn\u2019t for \u201cVendor\u201d Zillow, Unchained Phoenix would have shown a loss.\" No, we would have done the show in a different facility, without food. Zillow.com paid for our guests to have a\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":218,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/218\/if-zillowcom-succeeds-who-will-have-failed\/","url_meta":{"origin":2650,"position":4},"title":"If Zillow.com succeeds, who will have failed?","author":"Greg Swann","date":"August 17, 2006","format":false,"excerpt":"Daniel Rothamel at the Charlottesville Area Real Estate Blog hauls out that heirloom Virginia horsewhip. But is it Zillow.com he's flaying?If a customer were to call me and ask for a property valuation, or Comparative Market Analysis (CMA), and I responded by saying, \"Sure, I can do that. I think\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":8452,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/8452\/whats-in-a-bbb-rating\/","url_meta":{"origin":2650,"position":5},"title":"What’s in a BBB Rating…","author":"Eric Blackwell","date":"May 14, 2009","format":false,"excerpt":"Earlier today, Louis from HomeGain posted about them having an A-plus BBB rating. I will buy that. I think HomeGain has come a long way on his watch and think they have earned it. But since I had not looked at BBB ratings in a LONG time, I was intrigued\u2026","rel":"","context":"In "Real Estate"","block_context":{"text":"Real Estate","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/real-estate\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/comments?post=2650"}],"version-history":[{"count":0,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/posts\/2650\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/media?parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/categories?post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/wp-json\/wp\/v2\/tags?post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}