{"id":2658,"date":"2008-02-25T14:56:18","date_gmt":"2008-02-25T21:56:18","guid":{"rendered":"http:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/?p=2658"},"modified":"2008-02-25T14:56:17","modified_gmt":"2008-02-25T21:56:17","slug":"a-custom-weblog-can-be-your-homes-24-hour-real-estate-salesperson-on-the-world-wide-web","status":"publish","type":"post","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2658\/a-custom-weblog-can-be-your-homes-24-hour-real-estate-salesperson-on-the-world-wide-web\/","title":{"rendered":"A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web"},"content":{"rendered":"

This is my column for this week from the Arizona Republic<\/i> (permanent link<\/a>):<\/p>\n

 
A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web<\/b><\/p>\n

I have an unshakable faith in the three P’s of home marketing — Price, Preparation and Presentation.<\/p>\n

If the home is priced above its value to the buyer it will not sell in this market — it probably won’t even show.<\/p>\n

If it is not well-prepared — repaired, staged, cleaned — to the condition implied by the price, it will not sell even if it does show.<\/p>\n

Presentation is your Realtor’s job — or yours if you’re trying to sell without representation. I don’t have space to go into a full-blown marketing plan, but here’s an idea that can make a big difference for very little cost:<\/p>\n

Give your home a blog.<\/p>\n

Every home for sale should have its own web site. What makes a weblog useful and practical is that weblogging software is so easy to use. And the price to get started? Nothing.<\/p>\n

Sites like WordPress.com or Blogger.com will let you set up a blog on a subdomain — an address like 123MulberrySt.WordPress.com — for free. Or you can buy your own domain — 123MulberrySt.com — for less than ten bucks a year. You can host your own domain for a few dollars a month, but using your weblog provider’s hosted option will work just as well.<\/p>\n

What do you want for content? Photos — and lots of them. Good pictures of clean, well-lit rooms sell houses. Your text should be just-the-facts, nothing overtly promotional. Not only can people see through hype, it turns them off.<\/p>\n

With a weblog, you can document your house room by room — or by the benefits to be realized from the home’s features and amenities.<\/p>\n

Best of all, you’ll have a 24-hour salesperson working for you on the internet. Put your blog’s address on your flyers, in any advertising you do, in your Craigslist open house notices, on Zillow.com and Trulia.com. The more you can promote your blog, the more traffic it will draw.<\/p>\n

You still have to be priced right. You still have to be prepared Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

This is my column for this week from the Arizona Republic (permanent link):  A custom weblog can be your home’s 24-hour real estate salesperson on the world-wide web I have an unshakable faith in the three P’s of home marketing — Price, Preparation and Presentation. If the home is priced above its value to the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3,6,5,19,25],"tags":[],"class_list":{"0":"post-2658","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"hentry","6":"category-blogging","7":"category-marketing","8":"category-real-estate","9":"category-technology","10":"category-zillowcom","12":"no-featured-image"},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":2750,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2750\/how-do-you-get-visitors-to-come-to-your-homes-custom-weblog-shoe-leather-works-well-search-engines-not-so-much\/","url_meta":{"origin":2658,"position":0},"title":"How do you get visitors to come to your home’s custom weblog? Shoe leather works well. Search engines? Not so much…","author":"Greg Swann","date":"March 11, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0How do you get visitors to come to your home's custom weblog? Shoe leather works well. Search engines? Not so much... Okay, so you've built a custom weblog to help sell your home, and you've dressed it\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2696,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2696\/dress-up-that-custom-weblog-youve-built-to-help-sell-your-home\/","url_meta":{"origin":2658,"position":1},"title":"Dress up that custom weblog you’ve built to help sell your home","author":"Greg Swann","date":"March 3, 2008","format":false,"excerpt":"This is my column for this week from the Arizona Republic (permanent link): \u00a0Dress up that custom weblog you've built to help sell your home Last week we built a custom weblog to help you sell your home. This week, let's dress it up a little. Some of the things\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":399,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/399\/blogoff-post-22-weblog-review-the-real-estate-tomato\/","url_meta":{"origin":2658,"position":2},"title":"Blogoff Post #22: Weblog Review: The Real Estate Tomato . . .","author":"Greg Swann","date":"September 26, 2006","format":false,"excerpt":"Jim Cronin's weblog, The Real Estate Tomato could not be better-named. Juicy, tart and refreshing. Jim has a terrific graphic sense, and that serves to liven the place up as well. This is a business blog, in more ways than one. Jim's evangelical mission is to spread the idea of\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":273,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/273\/the-custom-web-site-we-built-to-sell-your-home-might-not-google-well-but-it-doesnt-have-to\/","url_meta":{"origin":2658,"position":3},"title":"The custom web site we built to sell your home might not Google well — but it doesn’t have to . . .","author":"Greg Swann","date":"September 1, 2006","format":false,"excerpt":"Free the Drones, a saving and investing weblog I read every day, has a post today discussing our practice of building a custom web site for every home we list. I'm thinking that I should write on that one topic at length, because the strategy is more intricate than it\u2026","rel":"","context":"In "Marketing"","block_context":{"text":"Marketing","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/marketing\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":2812,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/2812\/hubcaps-on-breadcrumbs-how-bloodhoundrealtycom-builds-single-property-web-sites-and-why-they-sell-homes\/","url_meta":{"origin":2658,"position":4},"title":"Hubcaps on breadcrumbs? How BloodhoundRealty.com builds single-property web sites — and why they sell homes","author":"Greg Swann","date":"March 20, 2008","format":false,"excerpt":"Vance Shutes left a comment to my post about how we use web sites and web pages about particular houses as \"breadcrumbs\" to lead potential clients back to BloodhoundRealty.com. My response to him is long enough that I'm turning it into a post of its own. Vance:I\u2019m intrigued by this\u2026","rel":"","context":"In "Blogging"","block_context":{"text":"Blogging","link":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/category\/blogging\/"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":864,"url":"https:\/\/www.bloodhoundrealty.com\/BloodhoundBlog\/864\/think-globally-blog-locally-if-you-want-local-leads-from-your-real-estate-weblog-pursue-local-interests\/","url_meta":{"origin":2658,"position":5},"title":"Think globally, blog locally: If you want local leads from your real estate weblog, pursue local interests . . .","author":"Greg Swann","date":"January 6, 2007","format":false,"excerpt":"BloodhoundBlog tends very strongly to cover news and views of interest to real estate professionals nationwide. And -- guess what? -- our audience, by an overwhelming majority, consists of real estate professionals nationwide. 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